Kroger EVP Adcock sells 72,901 shares after option exercise
Kroger’s Executive Vice President exercised 48,806 options and sold 72,901 shares in open-market trades on September 18, 2026.
Rhea-AI Filing Summary
KROGER CO (KR) reported that Executive Vice President Mary Ellen Adcock exercised stock options and sold shares on September 18, 2026. She exercised options covering 48,806 shares of common stock at exercise prices of $34.94 and $38.32 per share, acquiring the corresponding number of Kroger shares. On the same date she sold a total of 72,901 shares of common stock in open-market transactions at weighted average prices of about $60.64–$60.76 per share. The options had been granted under a long-term incentive plan and vested in four equal annual installments. No Rule 10b5-1 trading plan is reported for these transactions.
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Insights
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Insider Trade Summary
Exercise and sale activity reported; no spread calculated
Exercise and Sale
7 txns
Insider
Adcock Mary Ellen
Role
Executive Vice President
Sold
72,901 shs ($4.43M)
Approx. gross sale proceeds
$4.43M
Approx. exercise cost
$1.74M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Options F4 | 37,960 | $0.00 | $0.00 |
| Exercise | Non-Qualified Stock Options F4 | 10,846 | $0.00 | $0.00 |
| Exercise | Common Stock | 37,960 | $34.94 | $1.33M |
| Exercise | Common Stock | 10,846 | $38.32 | $416K |
| Sale | Common Stock F1 | 37,960 | $60.735 | $2.31M |
| Sale | Common Stock F2 | 10,846 | $60.642 | $658K |
| Sale | Common Stock F3 | 24,095 | $60.681 | $1.46M |
Holdings After Transaction:
Non-Qualified Stock Options — 0 contracts (Direct);
Common Stock — 175,233 shares (Direct)
Footnotes (4)
- F1. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.690 to $60.755, inclusive. The reporting person undertakes to provide to The Kroger Co., any security holder of The Kroger Co., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.630 to $60.690, inclusive. The reporting person undertakes to provide to The Kroger Co., any security holder of The Kroger Co., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.660 to $60.690, inclusive. The reporting person undertakes to provide to The Kroger Co., any security holder of The Kroger Co., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. These options were granted under a long-term incentive plan of The Kroger Co. and vested in equal annual installments over a four-year period at the rate of 25% per year commencing one year from the date of the grant.
Key Figures
Options exercised at $34.94: 37,960 shares
Options exercised at $38.32: 10,846 shares
Total options exercised: 48,806 shares
+5 more
8 metrics
Options exercised at $34.94
37,960 shares
Non-qualified stock options exercised on September 18, 2026 at $34.94 per share
Options exercised at $38.32
10,846 shares
Non-qualified stock options exercised on September 18, 2026 at $38.32 per share
Total options exercised
48,806 shares
Aggregate shares underlying options exercised on September 18, 2026
Shares sold at $60.735
37,960 shares
Open-market sale with weighted average price $60.735; trades between $60.690 and $60.755
Shares sold at $60.642
10,846 shares
Open-market sale with weighted average price $60.642; trades between $60.630 and $60.690
Shares sold at $60.681
24,095 shares
Open-market sale with weighted average price $60.681; trades between $60.660 and $60.690
Total shares sold
72,901 shares
Aggregate Kroger common shares sold on September 18, 2026
Option vesting rate
25% per year
Options vested in equal annual installments over four years under a long-term incentive plan
Key Terms
Non-Qualified Stock Options, weighted average price, long-term incentive plan, vested in equal annual installments
4 terms
Non-Qualified Stock Options financial
"These options were granted under a long-term incentive plan of The Kroger Co."
Non-qualified stock options are a type of employee benefit that gives individuals the right to buy company shares at a set price, usually lower than the market value, within a certain period. Unlike other options that may have special tax advantages, these options are taxed as income when exercised, which can affect how much money the employee or investor ultimately gains. They are important because they can influence company compensation strategies and impact the financial outcomes for employees and investors.
weighted average price financial
"The price reported is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
long-term incentive plan financial
"These options were granted under a long-term incentive plan of The Kroger Co."
A long-term incentive plan is a company program that pays executives or employees with stock, options, or cash tied to multi-year performance goals, where the rewards become theirs only after meeting conditions over time. Think of it as a delayed bonus or retirement-style reward that aligns employees’ interests with shareholders by encouraging them to boost long-term value; investors watch these plans because they affect pay costs, share dilution and management incentives.
vested in equal annual installments financial
"and vested in equal annual installments over a four-year period"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Kroger (KR) executive Mary Ellen Adcock report in this Form 4?
She reported exercising 48,806 stock options for Kroger common shares and selling 72,901 shares in open-market transactions on September 18, 2026.
How many Kroger (KR) stock options did Mary Ellen Adcock exercise and at what prices?
She exercised options covering 37,960 shares at an exercise price of $34.94 per share and 10,846 shares at an exercise price of $38.32 per share, for a total of 48,806 shares.
Were Mary Ellen Adcock’s Kroger (KR) trades made under a Rule 10b5-1 plan?
No. The filing indicates that no Rule 10b5-1 trading plan is reported for these transactions.
What is the vesting schedule of the Kroger (KR) options exercised by Mary Ellen Adcock?
The options were granted under a Kroger long-term incentive plan and vested in equal annual installments over four years at a rate of 25% per year, beginning one year from the grant date.
What kind of transactions are reflected in this Kroger (KR) Form 4 for Mary Ellen Adcock?
The Form 4 reflects option exercises that converted non-qualified stock options into Kroger common shares, followed by open-market sales of those common shares on the same date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
