Kohl's (NYSE: KSS) HR chief’s 606-share sale comes via 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Kohl's Corp senior executive Mari Steinmetz reported several equity transactions in company common stock. She sold 606 shares on March 30, 2026 in an open-market trade at $12.33 per share under a previously disclosed Rule 10b5-1 trading plan. After this sale, she directly owned 216,613 shares.
On March 28–29, 2026, she received grants totaling 157 shares as dividend-equivalent issuances on vested restricted stock units and had 201 shares withheld at $12.46 per share to satisfy tax obligations upon RSU vesting. Her position also includes 198,069 unvested restricted stock units, indicating the transactions affect only a small portion of her overall equity exposure.
Positive
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Negative
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Insider Trade Summary 10b5-1
Net Seller: 606 shares ($7,472)
Net Sell
5 txns
Insider
Steinmetz Mari
Role
Sr. EVP, Chief People Officer
Sold
606 shs ($7K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 606 | $12.33 | $7K |
| Grant/Award | Common Stock | 73 | $0.00 | -- |
| Tax Withholding | Common Stock | 90 | $12.46 | $1K |
| Grant/Award | Common Stock | 84 | $0.00 | -- |
| Tax Withholding | Common Stock | 111 | $12.46 | $1K |
Holdings After Transaction:
Common Stock — 216,613 shares (Direct)
Footnotes (1)
- Issuance of additional shares representing dividend equivalent amount on vested restricted stock units. Represents shares used to satisfy tax withholding obligations upon vesting of restricted stock units and corresponding dividend equivalent amounts under the Company's Long-Term Compensation Plan. Includes 198,069 unvested restricted stock units. The reported sale of an aggregate of 606 shares occurred automatically pursuant to a previously disclosed Rule 10b5-1 trading plan adopted by the reporting person on November 26, 2025.
Key Figures
Open-market sale: 606 shares at $12.33
Direct holdings after sale: 216,613 shares
Dividend-equivalent grants: 73 shares and 84 shares
+2 more
5 metrics
Open-market sale
606 shares at $12.33
Common Stock sale on March 30, 2026
Direct holdings after sale
216,613 shares
Common Stock directly owned after March 30, 2026
Dividend-equivalent grants
73 shares and 84 shares
A-code grants on March 28–29, 2026 at $0.00
Tax-withholding shares
90 shares and 111 shares at $12.46
F-code dispositions on March 28–29, 2026
Unvested RSUs
198,069 units
Unvested restricted stock units included in holdings
Key Terms
Rule 10b5-1 trading plan, dividend equivalent amount, restricted stock units, tax withholding obligations, +1 more
5 terms
Rule 10b5-1 trading plan financial
"occurred automatically pursuant to a previously disclosed Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
dividend equivalent amount financial
"Issuance of additional shares representing dividend equivalent amount on vested restricted stock units"
restricted stock units financial
"vested restricted stock units and corresponding dividend equivalent amounts under the Company's Long-Term Compensation Plan"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"Represents shares used to satisfy tax withholding obligations upon vesting of restricted stock units"
Long-Term Compensation Plan financial
"under the Company's Long-Term Compensation Plan"
A long-term compensation plan is a pay program that rewards executives and employees based on performance or continued service over multiple years, often using stock awards, options or multi-year bonuses. It matters to investors because it shapes managers’ incentives, affects potential share dilution and company costs, and signals whether leadership is encouraged to focus on sustainable growth rather than short-term results — like planting an orchard that pays off only after several seasons.
FAQ
What insider transactions did Mari Steinmetz report in Kohl's (KSS) stock?
Mari Steinmetz reported a small open-market sale and routine equity adjustments. She sold 606 Kohl's common shares at $12.33 and also had restricted stock-related share grants and tax-withholding dispositions, leaving her with 216,613 directly owned shares plus substantial unvested RSUs.
What do the A-code grants to Mari Steinmetz in the Kohl's Form 4 represent?
The A-code transactions for 73 and 84 shares are described as issuances representing dividend equivalent amounts on vested restricted stock units. These are additional shares granted in connection with existing RSUs, rather than open-market purchases, and reflect the company’s compensation structure.