STOCK TITAN

[Form 4] Klaviyo, Inc. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Klaviyo, Inc. (KVYO) President reported an open-market sale of Series A Common Stock. On 10/15/2025, the reporting person sold 7,105 shares at a weighted average price of $24.35 per share, with individual trades executed between $23.87 and $24.85. The transaction was made under a Rule 10b5-1 trading plan adopted on November 22, 2024.

Following the sale, the reporting person beneficially owns 431,516 equity interests, consisting of 121,965 shares of Series A Common Stock and 309,551 unvested RSUs awarded under the 2023 Stock Option and Incentive Plan. Ownership is reported as direct.

Klaviyo, Inc. (KVYO) Il Presidente ha segnalato una vendita sul mercato aperto di azioni ordinarie di Serie A. Il 15/10/2025, la persona segnalante ha venduto 7.105 azioni a un prezzo medio ponderato di 24,35 USD per azione, con operazioni singole eseguite tra 23,87 USD e 24,85 USD. La transazione è stata effettuata nell’ambito di un Piano di negoziazione Rule 10b5-1 adottato il 22 novembre 2024.

In seguito alla vendita, la persona segnalante detiene beneficiariamente 431.516 interessi azionari, consistenti in 121.965 azioni di Serie A e 309.551 RSU non vestite conferite ai sensi del Piano 2023 di Stock Option e Incentive. La proprietà è riportata come diretta.

Klaviyo, Inc. (KVYO) El Presidente informó una venta en el mercado abierto de acciones ordinarias de Serie A. El 15/10/2025, la persona que reporta vendió 7.105 acciones a un precio medio ponderado de 24,35 USD por acción, con operaciones individuales ejecutadas entre 23,87 USD y 24,85 USD. La transacción se realizó bajo un plan de negociación Rule 10b5-1 adoptado el 22 de noviembre de 2024.

Tras la venta, la persona reportante posee beneficiosamente 431.516 participaciones de capital, consistentes en 121.965 acciones de Serie A y 309.551 RSU no vestidas otorgadas bajo el Plan de Opciones y Incentivos 2023. La titularidad se reporta como directa.

Klaviyo, Inc. (KVYO) 의 사장은 시가 매매로 Serie A 일반주를 매도했다라고 보고했습니다. 2025년 10월 15일, 보고자는 7,105주주당 가중평균가 24.35달러에 매도했고, 단일 거래는 23.87달러에서 24.85달러 사이에 체결되었습니다. 이 거래는 2024년 11월 22일에 채택된 Rule 10b5-1 거래 계획에 따라 이루어졌습니다.

매도 후 보고자는 431,516주식 이익을 유익하게 보유하고 있으며, 이는 시리즈 A 일반주 121,965주309,551주 미베스트 RSU로 구성되며 2023년 주식옵션 및 인센티브 계획에 따라 수여되었습니다. 소유권은 직접적으로 보고됩니다.

Klaviyo, Inc. (KVYO) Le Président a signalé une vente sur le marché libre d’actions ordinaires de série A. Le 15/10/2025, la personne déclarant a vendu 7 105 actions à un prix moyen pondéré de 24,35 USD par action, avec des transactions individuelles exécutées entre 23,87 USD et 24,85 USD. La transaction a été effectuée dans le cadre d’un plan de négociation Rule 10b5-1 adopté le 22 novembre 2024.

Suite à la vente, la personne déclarant détient bénéficiellement 431 516 parts de capitaux, comprenant 121 965 actions de série A et 309 551 RSU non acquises attribuées dans le cadre du Pla n d’options et d’incitations 2023. La propriété est signalée comme directe.

Klaviyo, Inc. (KVYO) Präsident meldete einen Handel auf dem freien Markt mit Serie-A-Stammaktien. Am 15.10.2025 hat die meldenden Person 7.105 Aktien zu einem gewichteten Durchschnittspreis von 24,35 USD pro Aktie verkauft, wobei Einzeltransaktionen zwischen 23,87 USD und 24,85 USD ausgeführt wurden. Die Transaktion erfolgte im Rahmen eines gemäß Rule 10b5-1 eingeführten Handelsplans vom 22. November 2024.

Nach dem Verkauf besitzt die meldende Person benefizial 431.516 Vermögenswerte, bestehend aus 121.965 Aktien der Serie A und 309.551 nicht vestete RSUs, die im Rahmen des 2023 Stock Option and Incentive Plan gewährt wurden. Das Eigentum wird als direkt gemeldet.

Klaviyo, Inc. (KVYO) أفاد رئيس الشركة ببيع في السوق المفتوحة لأسهم عادية من الفئة A. في 15/10/2025، باع الشخص المبلغ عنه 7,105 أسهم بسعر متوسط مرجح 24.35 دولاراً أمريكياً للسهم، مع تنفيذ صفقات فردية بين 23.87 و24.85 دولاراً. تمت الصفقة بموجب خطة تداول Rule 10b5-1 التي تم اعتمادها في 22 نوفمبر 2024.

بعد البيع، يملك الشخص المبلغ عنه بشكل مستفيد 431,516 حصة من حقوق الملكية، تتألف من 121,965 سهم من الفئة A و309,551 RSU غير مُرخَّصة مُمنوحة بموجب خطة خيارات الأسهم والحوافز 2023. يتم الإبلاغ عن الملكية كـ مباشرة.

Klaviyo, Inc. (KVYO) 总裁报告公开市场出售了A系列普通股。于2025年10月15日,报告人以每股加权平均价24.35美元卖出7,105股,单笔交易价格在23.87美元至24.85美元之间。这一交易是在2024年11月22日通过的Rule 10b5-1交易计划下进行的。

出售后,报告人实益拥有431,516股权,其中包括121,965股 A系列普通股和309,551股未归属的RSU,依据2023年股票期权及激励计划授予。所有权被报告为直接

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Klaviyo, Inc. (KVYO) Il Presidente ha segnalato una vendita sul mercato aperto di azioni ordinarie di Serie A. Il 15/10/2025, la persona segnalante ha venduto 7.105 azioni a un prezzo medio ponderato di 24,35 USD per azione, con operazioni singole eseguite tra 23,87 USD e 24,85 USD. La transazione è stata effettuata nell’ambito di un Piano di negoziazione Rule 10b5-1 adottato il 22 novembre 2024.

In seguito alla vendita, la persona segnalante detiene beneficiariamente 431.516 interessi azionari, consistenti in 121.965 azioni di Serie A e 309.551 RSU non vestite conferite ai sensi del Piano 2023 di Stock Option e Incentive. La proprietà è riportata come diretta.

Klaviyo, Inc. (KVYO) El Presidente informó una venta en el mercado abierto de acciones ordinarias de Serie A. El 15/10/2025, la persona que reporta vendió 7.105 acciones a un precio medio ponderado de 24,35 USD por acción, con operaciones individuales ejecutadas entre 23,87 USD y 24,85 USD. La transacción se realizó bajo un plan de negociación Rule 10b5-1 adoptado el 22 de noviembre de 2024.

Tras la venta, la persona reportante posee beneficiosamente 431.516 participaciones de capital, consistentes en 121.965 acciones de Serie A y 309.551 RSU no vestidas otorgadas bajo el Plan de Opciones y Incentivos 2023. La titularidad se reporta como directa.

Klaviyo, Inc. (KVYO) 의 사장은 시가 매매로 Serie A 일반주를 매도했다라고 보고했습니다. 2025년 10월 15일, 보고자는 7,105주주당 가중평균가 24.35달러에 매도했고, 단일 거래는 23.87달러에서 24.85달러 사이에 체결되었습니다. 이 거래는 2024년 11월 22일에 채택된 Rule 10b5-1 거래 계획에 따라 이루어졌습니다.

매도 후 보고자는 431,516주식 이익을 유익하게 보유하고 있으며, 이는 시리즈 A 일반주 121,965주309,551주 미베스트 RSU로 구성되며 2023년 주식옵션 및 인센티브 계획에 따라 수여되었습니다. 소유권은 직접적으로 보고됩니다.

Klaviyo, Inc. (KVYO) Le Président a signalé une vente sur le marché libre d’actions ordinaires de série A. Le 15/10/2025, la personne déclarant a vendu 7 105 actions à un prix moyen pondéré de 24,35 USD par action, avec des transactions individuelles exécutées entre 23,87 USD et 24,85 USD. La transaction a été effectuée dans le cadre d’un plan de négociation Rule 10b5-1 adopté le 22 novembre 2024.

Suite à la vente, la personne déclarant détient bénéficiellement 431 516 parts de capitaux, comprenant 121 965 actions de série A et 309 551 RSU non acquises attribuées dans le cadre du Pla n d’options et d’incitations 2023. La propriété est signalée comme directe.

Klaviyo, Inc. (KVYO) Präsident meldete einen Handel auf dem freien Markt mit Serie-A-Stammaktien. Am 15.10.2025 hat die meldenden Person 7.105 Aktien zu einem gewichteten Durchschnittspreis von 24,35 USD pro Aktie verkauft, wobei Einzeltransaktionen zwischen 23,87 USD und 24,85 USD ausgeführt wurden. Die Transaktion erfolgte im Rahmen eines gemäß Rule 10b5-1 eingeführten Handelsplans vom 22. November 2024.

Nach dem Verkauf besitzt die meldende Person benefizial 431.516 Vermögenswerte, bestehend aus 121.965 Aktien der Serie A und 309.551 nicht vestete RSUs, die im Rahmen des 2023 Stock Option and Incentive Plan gewährt wurden. Das Eigentum wird als direkt gemeldet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rowland Stephen Eric

(Last) (First) (Middle)
C/O KLAVIYO, INC.
125 SUMMER STREET, 6TH FLOOR

(Street)
BOSTON MA 02110

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Klaviyo, Inc. [ KVYO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President
3. Date of Earliest Transaction (Month/Day/Year)
10/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Series A Common Stock 10/15/2025 S(1) 7,105 D $24.35(2) 431,516(3) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These transactions were effected by the Reporting Person pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 22, 2024.
2. The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $23.87 to $24.85 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Consists of (i) 121,965 shares of the Issuer's Series A Common Stock, par value $0.001 per share ("Series A Common Stock"), and (ii) 309,551 unvested restricted stock units awarded under the Issuer's 2023 Stock Option and Incentive Plan, each representing the contingent right to receive one share of Series A Common Stock upon vesting and settlement.
Remarks:
/s/ Landon Edmond, Attorney-in-Fact 10/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did KVYO's President report on Form 4?

A sale of 7,105 shares of Series A Common Stock on 10/15/2025 at a weighted average price of $24.35.

Was the KVYO share sale under a Rule 10b5-1 plan?

Yes. The sale was executed pursuant to a Rule 10b5-1 trading plan adopted on November 22, 2024.

What price range were the KVYO shares sold at?

Trades occurred between $23.87 and $24.85 per share; the reported price is a weighted average of $24.35.

How many KVYO securities does the insider own after the transaction?

Beneficial ownership is 431,516, including 121,965 shares and 309,551 unvested RSUs.

What is the insider's relationship to KVYO?

The reporting person is an Officer with the title President, with ownership reported as direct.

What class of KVYO stock was sold?

The transaction involved Series A Common Stock.
Klaviyo, Inc.

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116.35M
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United States
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