LANV: Gong Cheng Discloses 6.89 % Stake in Schedule 13G/A Filing

Rhea-AI Filing Summary

Lanvin Group Holdings Limited (LANV) – Schedule 13G/A (Amendment No. 3)

On 14 July 2025, Gong Cheng and Brilliant Fashion Holdings Limited filed an amended Schedule 13G disclosing beneficial ownership of 8,651,247 ordinary shares of Lanvin Group Holdings Limited, representing 6.89 % of the company’s outstanding shares (based on 125,595,914 shares outstanding as of 27 June 2025).

The shares are held by Brilliant Fashion Holdings Limited, the settlor of the issuer’s employee incentive award plan trust administered by Futu Trustee Limited. Gong Cheng is the sole shareholder of Chenggong Holdings Limited, which controls the sole voting share (Class A) of Brilliant Fashion, giving him sole voting and dispositive power over the reported shares. No other shared voting or dispositive authority is reported.

The filing is made pursuant to Rule 13d-1(c) and indicates passive ownership; no purchase price, transaction details, or intentions regarding control are provided. No certifications under Item 10 apply, and the parties have executed a Joint Filing Agreement (Exhibit 99.1).

Positive

• Insider alignment: Gong Cheng and affiliated entity maintain a 6.89 % ownership stake, signalling continued commitment to LANV.

Negative

• None.

Insights

Financial Analyst

TL;DR – 6.89 % insider stake disclosed; neutral impact, signals continued alignment.

This 13G/A confirms that Gong Cheng, through British Virgin Islands entity Brilliant Fashion, controls nearly 7 % of Lanvin’s equity via the company’s employee incentive trust. While the stake size is meaningful, the passive filing status and lack of stated strategic intent suggest limited immediate market impact. For investors, the disclosure mainly reinforces management’s equity alignment and clarifies ownership structure rather than indicating an impending corporate action.

Corporate Governance Expert

TL;DR – Disclosure clarifies trust-based ownership; improves transparency but doesn’t alter control.

The amendment details Gong Cheng’s indirect control—through Chenggong Holdings—of Brilliant Fashion’s voting share, which in turn holds shares for the employee incentive plan. This structure centralises voting rights with a key executive, yet remains below thresholds that would trigger additional governance provisions. Transparency benefits shareholders; however, as no increase or decrease from prior filings is stated, governance dynamics remain largely unchanged.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Lanvin Group (LANV) shares are reported in this Schedule 13G/A?

The filing reports 8,651,247 ordinary shares beneficially owned.

What percentage of LANV’s outstanding shares does 8.65 million represent?

The stake equals 6.89 % of the 125,595,914 shares outstanding as of 27 June 2025.

Who controls the voting rights of the reported shares?

Gong Cheng holds sole voting and dispositive power through his control of Brilliant Fashion Holdings Limited.

Are the shares held directly by Gong Cheng?

No. They are held by Brilliant Fashion Holdings Limited, settlor of Lanvin’s employee incentive award plan trust.

Does the filing indicate any planned changes in control of Lanvin Group?

No. The Schedule 13G/A is a passive ownership disclosure and does not state any intentions regarding control.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/14/2025 - 06:09 AM Learn about SEC filing dates

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 3)

Lanvin Group Holdings Limited

(Name of Issuer)

Ordinary Shares, par value $0.000001 per share

(Title of Class of Securities)

G5380J100

(CUSIP Number)

06/30/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. G5380J100

1

Names of Reporting Persons

Gong Cheng

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

CHINA

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 8,651,247.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 8,651,247.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

8,651,247.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

6.89 %

12

Type of Reporting Person (See Instructions)

IN

Comment for Type of Reporting Person: (Rows 5, 7 and 9): Represents 8,651,247 ordinary shares, par value $0.000001 per share ("Ordinary Shares") held by Brilliant Fashion Holdings Limited, which is the settlor of the Issuer's employee incentive award plan trust with Futu Trustee Limited as the trustee. Gong Cheng is the sole shareholder of Chenggong Holdings Limited, which holds the sole voting share (Class A ordinary share) of Brilliant Fashion Holdings Limited. Therefore, Gong Cheng has voting power and dispositive power over Ordinary Shares held by Brilliant Fashion Holdings Limited and may be deemed the beneficial owner of such Ordinary Shares. (Row 11) Based on 125,595,914 Ordinary Shares of the Issuer outstanding as of June 27, 2025, as determined based on the records of the Issuer.

SCHEDULE 13G

CUSIP No. G5380J100

1

Names of Reporting Persons

Brilliant Fashion Holdings Limited

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

VIRGIN ISLANDS, BRITISH

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 8,651,247.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 8,651,247.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

8,651,247.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

6.89 %

12

Type of Reporting Person (See Instructions)

CO

Comment for Type of Reporting Person: (Rows 5, 7 and 9): Represents 8,651,247 ordinary shares, par value $0.000001 per share ("Ordinary Shares") held by Brilliant Fashion Holdings Limited, which is the settlor of the Issuer's employee incentive award plan trust with Futu Trustee Limited as the trustee. Gong Cheng is the sole shareholder of Chenggong Holdings Limited, which holds the sole voting share (Class A ordinary share) of Brilliant Fashion Holdings Limited. Therefore, Gong Cheng has voting power and dispositive power over Ordinary Shares held by Brilliant Fashion Holdings Limited and may be deemed the beneficial owner of such Ordinary Shares. (Row 11) Based on 125,595,914 Ordinary Shares of the Issuer outstanding as of June 27, 2025, as determined based on the records of the Issuer.

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Lanvin Group Holdings Limited
(b)	Address of issuer's principal executive offices: 4F, 168 Jiujiang Road, Carlowitz & Co, Huangpu District Shanghai, F4, 200001
Item 2.
(a)	Name of person filing: (i) Gong Cheng, a citizen of the People's Republic of China; and (ii) Brilliant Fashion Holdings Limited, or Brilliant Fashion, a company established in the British Virgin Islands.
(b)	Address or principal business office or, if none, residence: (i) Gong Cheng The address of the principal business office of Gong Cheng is located at: c/o Lanvin Group Holdings Limited 4F, 168 Jiujiang Road Carlowitz & Co, Huangpu District Shanghai, 200001, China (ii) Brilliant Fashion The address of the principal business office of Brilliant Fashion is located at: c/o Lanvin Group Holdings Limited 4F, 168 Jiujiang Road Carlowitz & Co, Huangpu District Shanghai, 200001, China
(c)	Citizenship: Gong Cheng is a citizen of the People's Republic of China. Brilliant Fashion was established in the British Virgin Islands.
(d)	Title of class of securities: Ordinary Shares, par value $0.000001 per share
(e)	CUSIP No.: G5380J100
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: The information in items 1 through 11 on the cover pages to this Schedule 13G is incorporated by reference.
(b)	Percent of class: The information in items 1 through 11 on the cover pages to this Schedule 13G is incorporated by reference.
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: The information in items 1 through 11 on the cover pages to this Schedule 13G is incorporated by reference.
	(ii) Shared power to vote or to direct the vote: The information in items 1 through 11 on the cover pages to this Schedule 13G is incorporated by reference.
	(iii) Sole power to dispose or to direct the disposition of: The information in items 1 through 11 on the cover pages to this Schedule 13G is incorporated by reference.
	(iv) Shared power to dispose or to direct the disposition of: The information in items 1 through 11 on the cover pages to this Schedule 13G is incorporated by reference.
Item 5.	Ownership of 5 Percent or Less of a Class.
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.	Certifications:
	Not Applicable

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Gong Cheng

Signature:	/s/ Gong Cheng
Name/Title:	Gong Cheng
Date:	07/14/2025

Brilliant Fashion Holdings Limited

Signature:	/s/ Gong Cheng
Name/Title:	Gong Cheng, Director
Date:	07/14/2025

Exhibit Information

Exhibit 99.1 - Joint Filing Agreement, dated July 14, 2025, by and among the Reporting Persons