LEVI Insider Files Form 144 to Sell 4,395 Class A Shares via Fidelity

Rhea-AI Filing Summary

LEVI STRAUSS & CO (LEVI) reported a Form 144 notice for the proposed sale of 4,395 Class A shares through Fidelity Brokerage Services on the NYSE with an aggregate market value of $105,480. The shares were acquired mainly through restricted stock vesting in 2024 as compensation, in tranches of 520, 2,962, 720 and 193 shares between January and July 2024. The filer represents they are unaware of any undisclosed material adverse information and indicates prior sales by the same person totaling 3,629 shares on 07/11/2025 that generated gross proceeds of $79,838. The notice lists the broker, planned approximate sale date of 10/01/2025, and confirms the holdings outstanding at 107,206,840 shares.

Positive

• Full disclosure of acquisition details: dates and nature (restricted stock vesting) are provided for each tranche
• Broker and planned sale date listed, improving transparency on execution (Fidelity Brokerage Services; NYSE)
• Seller attestation included that they are not aware of undisclosed material adverse information

Negative

• None.

Insights

Financial Analyst

TL;DR: Routine insider sale notice showing modest insider liquidity from vested restricted stock, not an earnings or operational event.

The Form 144 discloses a proposed sale of 4,395 Class A shares valued at $105,480, sourced from restricted stock vesting during 2024 and to be executed via Fidelity on the NYSE around 10/01/2025. A recent sale of 3,629 shares on 07/11/2025 produced $79,838 in proceeds. For investors, this filing documents insider liquidity but does not provide new operational or financial data about LEVI. The scale of shares relative to total outstanding (107,206,840) is immaterial to capitalization and valuation.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 requirements and includes required representations; appears compliant and routine.

The notice specifies acquisition dates and nature (restricted stock vesting) and includes the seller's certification about material nonpublic information. The filing names the executing broker and lists recent sales by the same person, fulfilling transparency expectations for insider transactions. There is no indication in the notice of trading-plan adoption or reliance on Rule 10b5-1, and no material governance concerns are evident solely from this disclosure.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	4395	105480.00	107206840	10/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/23/2024	Restricted Stock Vesting	Issuer			520	01/23/2024	Compensation
Class A	01/26/2024	Restricted Stock Vesting	Issuer			2962	01/26/2024	Compensation
Class A	01/27/2024	Restricted Stock Vesting	Issuer			720	01/27/2024	Compensation
Class A	07/01/2024	Restricted Stock Vesting	Issuer			193	07/01/2024	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Lisa W. Stirling 1155 Battery Street San Francisco CA 94111	Class A	07/11/2025	3629	79838.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Class A shares does LEVI insider plan to sell per Form 144?

The notice reports a proposed sale of 4,395 Class A shares.

What is the aggregate market value of the shares in the LEVI Form 144?

The aggregate market value is reported as $105,480.

When were the shares being sold originally acquired?

The shares were acquired via restricted stock vesting on 01/23/2024, 01/26/2024, 01/27/2024, and 07/01/2024.

Through which broker will the LEVI shares be sold and on what exchange?

The sale is to be executed through Fidelity Brokerage Services LLC on the NYSE.

Has the seller previously sold LEVI shares recently?

Yes. The filing discloses a prior sale of 3,629 shares on 07/11/2025 for gross proceeds of $79,838.

Does the filer state there is any undisclosed material information?

The filer represents by signature that they do not know of any material adverse information about the issuer that is not publicly disclosed.