Margaret Haas converts 50,000 Class B to A and sells under 10b5-1

Rhea-AI Filing Summary

Margaret E. Haas, Board Chair of Levi Strauss & Co. (LEVI), reported transactions on 10/01/2025. She converted 50,000 shares of Class B common stock into 50,000 shares of Class A common stock and, pursuant to a Rule 10b5-1 plan adopted on 4/14/2025, sold 50,000 Class A shares for a weighted average price of $24.1381 per share, with sale prices ranging from $24.00 to $24.41. After the reported sale, the specific converted holding was reduced to 0 shares held directly by the reporting capacity; other Class A and Class B shares are reported as held indirectly by trusts and charitable entities for which Ms. Haas disclaims beneficial ownership.

Positive

• Sale executed under a Rule 10b5-1 plan adopted on 4/14/2025, indicating preplanned transactions
• Filer discloses holdings held indirectly by charitable trusts and entities and disclaims beneficial ownership where applicable

Negative

• Disposition of 50,000 Class A shares reduced the converted holding to 0 shares for that lot
• Insider sale of 50,000 shares at a weighted average of $24.1381 per share

Insights

Corporate Governance Expert

Director conversion and planned sale: conversion of 50,000 Class B shares and an identical sale under a 10b5-1 plan.

The filing shows a conversion of 50,000 Class B shares into Class A shares and the sale of those 50,000 Class A shares at a weighted average price of $24.1381.

This sale was executed under a written Rule 10b5-1 plan adopted on 4/14/2025, which indicates the transactions were preplanned rather than ad hoc trading.

If interested parties require the breakdown of trades by exact execution price, the filer states she will provide that detail on request.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haas Margaret E.

(Last) (First) (Middle)

C/O LEVI STRAUSS & CO.

1155 BATTERY STREET

(Street)

SAN FRANCISCO CA 94111

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
LEVI STRAUSS & CO [ LEVI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/01/2025		C(1)		50,000	A	$0(2)	50,000	I	See Footnote(3)
Class A Common Stock	10/01/2025		S(4)		50,000	D	$24.1381(5)	0	I	See Footnote(3)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(2)	10/01/2025		C(1)			50,000	(2)	(2)	Class A Common Stock	50,000	$0(2)	7,024,430	I	See Footnote(3)
Class B Common Stock	(1)							(1)	(1)	Class A Common Stock	(1)		13,375,655	D
Class B Common Stock	(1)							(1)	(1)	Class A Common Stock	(1)		21,319,043	I	See Footnote(6)
Class B Common Stock	(1)							(1)	(1)	Class A Common Stock	(1)		844,680	I	See Footnote(7)

Explanation of Responses:

1. Represents the conversion of Class B Common Stock into Class A Common Stock.

2. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

3. The shares are held by the Margaret E. Haas Fund, of which Ms. Haas is Board Chair, for the benefit of various charitable entities. Ms. Haas disclaims beneficial ownership of these shares.

4. Shares disposed of pursuant to a Rule 10b5-1 plan adopted on April 14, 2025.

5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.00 to $24.41 per share. Ms. Haas undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission on request, full information regarding the number of shares sold at each separate price within this range.

6. The shares are held by trusts and a limited liability company of which Ms. Haas is trustee and manager, respectively, for the benefit of others. Ms. Haas disclaims beneficial ownership of these shares.

7. The shares are held by the Lynx Foundation, of which Ms. Haas is board chair, for the benefit of charitable entities. Ms. Haas disclaims beneficial ownership of these shares.

	/s/ Christina M. Hamilton as Attorney-in-fact for Margaret E. Haas	10/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What did Margaret E. Haas report on LEVI Form 4?

Ms. Haas reported conversion of 50,000 Class B shares into Class A shares and the sale of those 50,000 Class A shares on 10/01/2025.

Were the sales part of a preplanned program for LEVI (ticker: LEVI)?

Yes. The sales were made pursuant to a Rule 10b5-1 plan adopted on 4/14/2025.

At what price were the LEVI shares sold?

The reported weighted average sale price was $24.1381 per share, with individual trades ranging from $24.00 to $24.41.

Does Ms. Haas still hold LEVI shares after this filing?

Yes. The filing reports other Class A and Class B shares held indirectly by trusts and charitable entities for which Ms. Haas disclaims beneficial ownership; the specific converted lot was reduced to 0.

When was the Form 4 signed and filed?

The Form 4 shows signature by attorney-in-fact Christina M. Hamilton on 10/03/2025.