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Peter E. Haas Jr. Fund converts and sells 150k LEVI shares at $24.19

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Peter E. Haas Jr. Family Fund, a reporting person and director of Levi Strauss & Co. (LEVI), reported transactions dated 10/01/2025. The filing shows the conversion of 150,000 Class B shares into 150,000 Class A shares and the sale of those 150,000 Class A shares under a prearranged Rule 10b5-1 plan adopted on April 14, 2025 at a weighted average price of $24.1855 per share, with individual sale prices ranging from $24.00 to $24.41. After the reported transactions the reporting entity holds 0 Class A shares beneficially. The form is signed by an attorney-in-fact on behalf of the reporting fund on 10/03/2025.

Positive

  • Sale executed under a Rule 10b5-1 plan, adopted on April 14, 2025, indicating prearranged trading instructions
  • Weighted average sale price disclosed at $24.1855, with the reporting person offering to provide detailed per-trade prices on request

Negative

  • Reporting entity reduced beneficial ownership to 0 Class A shares after selling 150,000 shares
  • Material insider sale of 150,000 shares could be viewed as a disposition of previously held economic interest

Insights

Insider converted and sold 150,000 shares under a 10b5-1 plan.

The filing documents a conversion of 150,000 Class B shares into 150,000 Class A shares and an immediate disposition of those 150,000 Class A shares on 10/01/2025.

The sales were executed under a prearranged Rule 10b5-1 plan adopted on April 14, 2025, producing a weighted average sale price of $24.1855 per share with trades between $24.00 and $24.41.

This is a compliance-forward disclosure: the use of a 10b5-1 plan signals the transactions were preplanned rather than opportunistic trades.

Insider Peter E. Haas Jr. Family Fund
Role 10% Owner
Sold 150,000 shs ($3.63M)
Type Security Shares Price Value
Conversion Class B Common Stock 150,000 $0.00 --
Conversion Class A Common Stock 150,000 $0.00 --
Sale Class A Common Stock 150,000 $24.1855 $3.63M
Holdings After Transaction: Class B Common Stock — 23,778,400 shares (Direct); Class A Common Stock — 150,000 shares (Direct)
Footnotes (1)
  1. Represents the conversion of Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date. Shares disposed of pursuant to a Rule 10b5-1 plan adopted on April 14, 2025. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.00 to $24.41 per share. Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission on request, full information regarding the number of shares sold at each separate price within this range.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Peter E. Haas Jr. Family Fund
(Last) (First) (Middle)
5 HAMILTON LANDING, SUITE 200
(Street)
NOVATO CA 94949
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
LEVI STRAUSS & CO [ LEVI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 10/01/2025 C(1) 150,000 A $0(2) 150,000 D
Class A Common Stock 10/01/2025 S(3) 150,000 D $24.1855(4) 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock (2) 10/01/2025 C(1) 150,000 (2) (2) Class A Common Stock 150,000 $0(2) 23,778,400 D
Explanation of Responses:
1. Represents the conversion of Class B Common Stock into Class A Common Stock.
2. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.
3. Shares disposed of pursuant to a Rule 10b5-1 plan adopted on April 14, 2025.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.00 to $24.41 per share. Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission on request, full information regarding the number of shares sold at each separate price within this range.
Christina M. Hamilton as Attorney-in-fact for Peter E. Haas, Jr. Family Fund 10/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did the Peter E. Haas Jr. Family Fund report on Form 4 for LEVI?

The fund reported the conversion of 150,000 Class B shares into Class A and the sale of 150,000 Class A shares on 10/01/2025 under a 10b5-1 plan.

At what price were the LEVI shares sold in the Form 4 filing?

The shares sold at a weighted average price of $24.1855 per share with individual trades ranging from $24.00 to $24.41.

Did the reporting person retain any LEVI shares after the transactions?

No. The filing shows the reporting entity holds 0 Class A shares following the reported sale.

When was the Rule 10b5-1 plan that governed the sales adopted?

The Rule 10b5-1 plan was adopted on April 14, 2025, as disclosed in the filing.

Who signed the Form 4 on behalf of the reporting fund?

The Form 4 was signed by Christina M. Hamilton as attorney-in-fact for the Peter E. Haas Jr. Family Fund on 10/03/2025.