Liftoff Mobile director granted 9,212 RSUs

Goldman Simon Robert reported acquisition or exercise transactions in this Form 4 filing.

Rhea-AI Filing Summary

Goldman Simon Robert reported acquisition or exercise transactions in this Form 4 filing.

Liftoff Mobile, Inc. reported that director Simon Robert Goldman received a grant of 9,212 unvested restricted stock units tied to common stock on August 4, 2026 at $25.51 per share. These RSUs vest on the earlier of the one-year anniversary of the grant date or the first annual meeting of stockholders following the grant date. After this award, his reported holdings are 102,247 shares, including 24,375 unvested RSUs vesting in three equal annual installments beginning on October 1, 2026 and the 9,212 newly granted unvested RSUs.

Insider Trade Summary

Grant/Award: 9,212 shares

Grant/Award 1 txn

Insider Goldman Simon Robert

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock F1, F2	9,212	$25.51	$235K

Holdings After Transaction: Common Stock — 102,247 shares (Direct)

Footnotes (2)

1. F1. Consists of 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.
2. F2. Includes (a) 24,375 unvested restricted stock units which will vest in three equal annual installments beginning on October 1, 2026 and (b) 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Key Figures

RSUs granted: 9,212 units Reported price per unit: $25.51 per share Holdings after transaction: 102,247 shares +1 more

4 metrics

RSUs granted 9,212 units Unvested restricted stock units granted on August 4, 2026

Reported price per unit $25.51 per share Per-share value reported for the 9,212-unit RSU grant

Holdings after transaction 102,247 shares Total reported Liftoff Mobile common stock holdings after the award

Prior unvested RSUs 24,375 units Unvested RSUs vesting in three equal annual installments beginning October 1, 2026

Key Terms

restricted stock units, unvested restricted stock units, annual meeting of stockholders, grant date

4 terms

restricted stock units financial

"Consists of 9,212 unvested restricted stock units which will vest"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

unvested restricted stock units financial

"Includes (a) 24,375 unvested restricted stock units which will vest"

annual meeting of stockholders financial

"earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders"

grant date financial

"one-year anniversary of the grant date and the date of the first annual meeting"

The grant date is the day a company formally gives an employee or contractor the right to receive stock-based compensation, such as stock options or restricted shares. It matters to investors because it fixes key terms—like the price, the start of the ownership clock, and when the award will affect the company’s financial statements and share count—so it can influence dilution, reported expenses, and potential future selling pressure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did Liftoff Mobile (LFTO) disclose for Simon Robert Goldman?

Liftoff Mobile disclosed that director Simon Robert Goldman received 9,212 unvested restricted stock units linked to common stock on August 4, 2026. The award was reported at $25.51 per share and increases his reported holdings to 102,247 shares, including other unvested RSUs.

How do the 9,212 RSUs granted to Liftoff Mobile (LFTO) director vest?

The 9,212 unvested restricted stock units granted to the Liftoff Mobile director vest on the earlier of the one-year anniversary of the grant date or the first annual meeting of stockholders following the grant date, creating a time- and event-based vesting condition.

What are Simon Robert Goldman’s total reported holdings in Liftoff Mobile (LFTO) after this award?

After the award, Simon Robert Goldman’s reported holdings are 102,247 Liftoff Mobile shares. This figure includes previously granted unvested restricted stock units and the new 9,212-unit grant, combining vested and unvested equity interests as disclosed.

What portion of Liftoff Mobile (LFTO) equity for Simon Robert Goldman is subject to future vesting?

His holdings include (a) 24,375 unvested restricted stock units vesting in three equal annual installments beginning on October 1, 2026, and (b) 9,212 unvested restricted stock units vesting based on the one-year or first annual meeting trigger.

How is the price reported for the Liftoff Mobile (LFTO) RSU grant to Simon Robert Goldman?

The RSU grant to Simon Robert Goldman is reported at $25.51 per share. This per-share figure reflects the value used in the insider transaction report for the 9,212 unvested restricted stock units tied to Liftoff Mobile common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/06/2026 - 09:59 PM Accepted by SEC EDGAR 08/06/2026 - 09:58 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Goldman Simon Robert

(Last) (First) (Middle)

900 MIDDLEFIELD ROAD

(Street)

REDWOOD CITY CALIFORNIA 94063

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Liftoff Mobile, Inc. [ LFTO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/04/2026		A		9,212(1)	A	$25.51	102,247(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

2. Includes (a) 24,375 unvested restricted stock units which will vest in three equal annual installments beginning on October 1, 2026 and (b) 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Remarks:

	/s/ Katy Murray, Attorney-in-Fact	08/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)