Lifevantage (LFVN) CSO uses 1,717 shares to cover tax obligations

Rhea-AI Filing Summary

Lifevantage Corp Chief Sales Officer Kristen Cunningham reported a tax-withholding disposition of company stock tied to equity compensation. On the reported date, 1,717 shares of common stock were withheld at a price of $6.25 per share to cover tax obligations. After this transaction, she directly holds 131,417 shares of Lifevantage common stock, so her overall ownership remains substantial and the event appears routine and compensation-related rather than an open-market trade.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Cunningham Kristen

Role Chief Sales Officer

Type	Security	Shares	Price	Value
Tax Withholding	Common Stock	1,717	$6.25	$11K

Holdings After Transaction: Common Stock — 131,417 shares (Direct, null)

Footnotes (1)

Key Figures

Tax-withholding shares: 1,717 shares Price per share: $6.25 per share Post-transaction holdings: 131,417 shares +1 more

4 metrics

Tax-withholding shares 1,717 shares Shares delivered for tax liability on equity compensation

Price per share $6.25 per share Value applied to the 1,717 withheld shares

Post-transaction holdings 131,417 shares Common stock directly owned after tax-withholding event

Transaction code F Payment of tax liability by delivering securities

Key Terms

tax-withholding disposition, Form 4, Common Stock, transaction code "F"

4 terms

tax-withholding disposition financial

"reported a tax-withholding disposition of company stock tied to equity compensation"

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

Form 4 regulatory

"this routine Form 4 transaction"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Common Stock financial

"1,717 shares of common stock were withheld at a price of $6.25"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

transaction code "F" regulatory

"Transaction code "F" indicates payment of an exercise price or tax liability"

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/06/2026 - 04:32 PM Accepted by SEC EDGAR 07/06/2026 - 04:32 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cunningham Kristen

(Last) (First) (Middle)

3300 TRIUMPH BLVD, SUITE 700

(Street)

LEHI UTAH 84043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Lifevantage Corp [ LFVN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Sales Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2026		F		1,717	D	$6.25	131,417	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham	07/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Lifevantage (LFVN) report for Kristen Cunningham?

Lifevantage reported that Chief Sales Officer Kristen Cunningham had 1,717 shares of common stock withheld to cover taxes. The shares were valued at $6.25 each, reflecting a routine, compensation-related tax-withholding event rather than an open-market stock trade.

Did Kristen Cunningham sell Lifevantage (LFVN) shares on the open market?

No, the filing shows a tax-withholding disposition, not an open-market sale. 1,717 shares were surrendered at $6.25 per share to satisfy tax obligations arising from equity compensation, a common administrative transaction for executives receiving stock-based awards.

How many Lifevantage (LFVN) shares does Kristen Cunningham hold after the transaction?

After the reported tax-withholding transaction, Kristen Cunningham directly holds 131,417 shares of Lifevantage common stock. This indicates she retains a meaningful equity stake in the company following the routine withholding of 1,717 shares for tax purposes related to her compensation.

What does transaction code "F" mean in the Lifevantage (LFVN) Form 4?

Transaction code "F" indicates payment of an exercise price or tax liability by delivering securities. In this case, 1,717 Lifevantage shares were used to cover tax obligations tied to equity compensation, rather than being sold in a discretionary market transaction by the executive.

Is the Lifevantage (LFVN) insider transaction likely to signal a change in outlook?

The filing describes a tax-withholding disposition, which is generally administrative and not a signal of changing sentiment. Cunningham had 1,717 shares withheld for taxes and still owns 131,417 shares, suggesting this was routine handling of stock-based compensation obligations.