Indicate by check mark whether the registrant
files or will file annual reports under cover of Form 20-F or Form 40-F:
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Exhibit 99.1
LightInTheBox Completes $5.49 Million
Private Placement to Accelerate AI-Driven Transformation
Chairman and CEO Jian He Participates
in the Financing, Reinforcing Long-Term Alignment with Shareholders
SINGAPORE,
August 13, 2026 /PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox”
or the “Company”), a global consumer lifestyle company, announced the completion of a private placement financing on August 10,
2026, raising approximately $5.49 million in gross proceeds.
Pursuant to the private placement, the
Company issued an aggregate of 21,397,409 ordinary shares at a purchase price of $0.2566667 per ordinary share, equivalent to $3.08 per
American Depositary Share (“ADS”), with each ADS representing twelve ordinary shares.
Jian He, Chairman and Chief Executive
Officer of LightInTheBox, participated in the financing through Conner Growth Holding Limited, an entity wholly owned by Mr. He,
investing approximately $1.09 million. Following the transaction, Mr. He beneficially owns approximately 24.1% of the Company’s
outstanding ordinary shares.
The Company intends to use the proceeds
to strengthen its financial flexibility and accelerate its strategic transformation for the AI era, including investments in AI-enabled
product discovery and creation, personalization, merchandising, content, customer engagement and operating infrastructure.
LightInTheBox believes artificial intelligence
reshapes not only how e-commerce businesses operate, but also how consumers discover, evaluate and ultimately choose products. As traditional
online shopping evolves from primarily search- and transaction-driven experiences toward more personalized, interactive and increasingly
intent-driven experiences, the Company sees an opportunity to build a new generation of consumer commerce capabilities around this shift.
LightInTheBox has been increasingly
integrating AI into its operations, including merchandising, product development, content creation, marketing, customer engagement and
internal workflows. These initiatives are designed to improve productivity and decision-making while enabling the Company to respond
more rapidly to consumer preferences and emerging demand.
Going forward, LightInTheBox plans to
continue evolving from a traditional global e-commerce platform toward an AI-enabled consumer platform where consumers can not only shop,
but also discover, create, personalize and bring their ideas to life.
About LightInTheBox Holding Co., Ltd.
Founded in 2007, LightInTheBox is a
global direct-to-consumer (DTC) e-commerce company dedicated to delivering a joyful lifestyle to consumers worldwide. Leveraging AI-driven
market insights and agile supply chain systems, the Company aims to capture consumer preferences and sentiment to offer differentiated
products and drive consumer engagement through deeper emotional resonance.
LightInTheBox also adopts a brand matrix
strategy by launching its own apparel brands, including Ador, to further strengthen its position as a global consumer lifestyle company.
Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management,
payment processing, order fulfillment, and shipping and delivery solutions.
For more information, please visit https://ir.ador.com.
Forward-Looking Statements
This press release contains forward-looking
statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform
Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,”
“future,” “intends,” “plans,” “believes,” “estimates,” “potential,”
“continue,” “ongoing,” “targets” and similar statements. Among other things, statements that are
not historical facts, including statements about LightInTheBox’s beliefs and expectations, and its business outlook, as well as
LightInTheBox’s strategic and operational plans, are or contain forward-looking statements.
LightInTheBox may also make written
or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in press
releases and other written materials, and in oral statements made by its officers, directors or employees to third parties. Forward-looking
statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained
in any forward-looking statement, including but not limited to the following: LightInTheBox’s goals and strategies; LightInTheBox’s
future business developments, results of operations and financial condition; the expected growth of the global online retail market;
LightInTheBox’s ability to attract customers and further enhance its customer experience and product offerings; LightInTheBox’s
ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox’s expectations regarding demand
for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying
or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox’s filings
with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox
does not undertake any obligation to update any forward-looking statements, except as required under applicable law.
Investor Relations Contact
Investor Relations
LightInTheBox Holding Co., Ltd.
Email: ir@ador.com
Serena Huang
Octans Capital Group
Email: litb@octanscap.com
