LightInTheBox (LITB) secures $5.49M private funding to drive AI commerce shift

Rhea-AI Filing Summary

LightInTheBox Holding Co., Ltd. completed a private placement on August 10, 2026, raising approximately $5.49 million in gross proceeds. The company issued 21,397,409 ordinary shares at $0.2566667 per share, equivalent to $3.08 per ADS, to support its AI-focused strategy.

Chairman and CEO Jian He participated through Conner Growth Holding Limited, investing about $1.09 million and bringing his beneficial ownership to roughly 24.1% of outstanding ordinary shares. The proceeds are intended to enhance financial flexibility and fund AI-enabled initiatives in product discovery, personalization, merchandising, content, customer engagement, and operating infrastructure as the company evolves toward an AI-enabled consumer platform.

Positive

• $5.49 million in gross proceeds strengthens LightInTheBox’s capital base to fund its AI-driven strategic transformation.
• Significant insider participation, with the CEO investing about $1.09 million and holding roughly 24.1% of shares, may indicate alignment with shareholders.

Negative

• Issuance of 21,397,409 new ordinary shares in the private placement is likely to dilute existing shareholders’ ownership percentages.

Filing Explained

The completed issuance adds 21,397,409 ordinary shares to the company’s total share count, reducing existing holders’ percentage ownership absent offsetting changes; the filing does not provide the pre-issuance share count needed to size that ownership effect.

Key Figures

Gross proceeds: $5.49 million Ordinary shares issued: 21,397,409 shares Per-share price: $0.2566667 per ordinary share +3 more

6 metrics

Gross proceeds $5.49 million Private placement completed on August 10, 2026

Ordinary shares issued 21,397,409 shares Shares issued in the August 2026 private placement

Per-share price $0.2566667 per ordinary share Purchase price in the private placement

ADS equivalent price $3.08 per ADS Each ADS represents twelve ordinary shares

CEO investment $1.09 million Amount invested by Jian He via Conner Growth Holding Limited

CEO ownership 24.1% of outstanding ordinary shares Beneficial ownership after the private placement

Key Terms

private placement, American Depositary Share, AI-enabled consumer platform, direct-to-consumer (DTC) e-commerce, +1 more

5 terms

private placement financial

"announced the completion of a private placement financing on August 10, 2026"

A private placement is a sale of securities directly to a selected group of investors, typically institutions or accredited investors, instead of through a public offering. It lets a company raise money faster and with fewer regulatory steps; for existing shareholders it matters because the newly issued shares, often sold at a discount, increase the share count and can dilute their ownership.

American Depositary Share financial

"equivalent to $3.08 per American Depositary Share (“ADS”)"

An American Depositary Share (ADS) is a U.S.-listed certificate that represents a specified number of shares in a foreign company, held by a custodian bank; it works like a receipt that allows U.S. investors to buy and trade foreign equity on American exchanges without dealing with another country’s markets. Investors care because ADSs make foreign stocks easier to access, improve liquidity and settlement in dollars, and can affect dividend payments, voting rights and regulatory oversight compared with buying the underlying foreign shares directly.

AI-enabled consumer platform technical

"evolving from a traditional global e-commerce platform toward an AI-enabled consumer platform"

direct-to-consumer (DTC) e-commerce financial

"a global direct-to-consumer (DTC) e-commerce company dedicated to delivering a joyful lifestyle"

forward-looking statements regulatory

"This press release contains forward-looking statements."

Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

Offering Details

private placement

Offering

Offering Type private placement

Price Range $0.2566667 per ordinary share; $3.08 per ADS

Use of Proceeds Strengthen financial flexibility and accelerate AI-era strategic transformation, including AI-enabled product discovery, personalization, merchandising, content, customer engagement and operating infrastructure.

FAQ

What capital did LightInTheBox (LITB) raise in its August 2026 private placement?

LightInTheBox raised approximately $5.49 million in gross proceeds through a private placement completed on August 10, 2026. The company issued 21,397,409 ordinary shares at a price of $0.2566667 per share, equivalent to $3.08 per ADS.

How many shares did LightInTheBox (LITB) issue and at what price?

LightInTheBox issued 21,397,409 ordinary shares at a purchase price of $0.2566667 per ordinary share. This price is equivalent to $3.08 per American Depositary Share (ADS), with each ADS representing twelve ordinary shares.

Did the LightInTheBox (LITB) CEO participate in the private placement financing?

Yes. Chairman and CEO Jian He participated via Conner Growth Holding Limited, investing approximately $1.09 million. Following the transaction, he beneficially owns about 24.1% of LightInTheBox’s outstanding ordinary shares, reinforcing his economic alignment with shareholders.

How will LightInTheBox (LITB) use the proceeds from the $5.49 million financing?

LightInTheBox intends to use the $5.49 million to strengthen financial flexibility and accelerate its AI-era transformation. Planned uses include AI-enabled product discovery, personalization, merchandising, content, customer engagement and enhancements to its operating infrastructure.

What strategic shift is LightInTheBox (LITB) pursuing with this AI-focused investment?

LightInTheBox plans to evolve from a traditional global e-commerce platform into an AI-enabled consumer platform. The company aims to let consumers discover, create, personalize and bring ideas to life, leveraging AI across merchandising, product development, marketing and internal workflows.

What does the private placement imply for LightInTheBox (LITB) shareholders?

The financing provides $5.49 million of new capital to support AI initiatives but adds 21,397,409 ordinary shares, which likely dilutes existing ownership percentages. CEO participation of about $1.09 million may signal confidence in the company’s long-term AI strategy.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 6-K: How Foreign Companies Report to the SEC →

Available on EDGAR 08/13/2026 - 04:50 PM Accepted by SEC EDGAR 08/13/2026 - 04:50 PM Learn about SEC filing dates

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

For the month of August 2026

Commission File Number: 001-35942

LightInTheBox Holding Co., Ltd.

4 Pandan Crescent #03-03

Singapore (128475)

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

x  Form 20-F ¨  Form 40-F

TABLE OF CONTENTS

Exhibits

Exhibit 99.1 — LightInTheBox Completes $5.49 Million Private Placement to Accelerate AI-Driven Transformation

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

LIGHTINTHEBOX HOLDING CO., LTD.
By:	/s/ Jian He
Name:	Jian He
Title:	Chief Executive Officer

Date: August 13, 2026

3

Exhibit 99.1

LightInTheBox Completes $5.49 Million Private Placement to Accelerate AI-Driven Transformation

Chairman and CEO Jian He Participates in the Financing, Reinforcing Long-Term Alignment with Shareholders

SINGAPORE, August 13, 2026 /PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), a global consumer lifestyle company, announced the completion of a private placement financing on August 10, 2026, raising approximately $5.49 million in gross proceeds.

Pursuant to the private placement, the Company issued an aggregate of 21,397,409 ordinary shares at a purchase price of $0.2566667 per ordinary share, equivalent to $3.08 per American Depositary Share (“ADS”), with each ADS representing twelve ordinary shares.

Jian He, Chairman and Chief Executive Officer of LightInTheBox, participated in the financing through Conner Growth Holding Limited, an entity wholly owned by Mr. He, investing approximately $1.09 million. Following the transaction, Mr. He beneficially owns approximately 24.1% of the Company’s outstanding ordinary shares.

The Company intends to use the proceeds to strengthen its financial flexibility and accelerate its strategic transformation for the AI era, including investments in AI-enabled product discovery and creation, personalization, merchandising, content, customer engagement and operating infrastructure.

LightInTheBox believes artificial intelligence reshapes not only how e-commerce businesses operate, but also how consumers discover, evaluate and ultimately choose products. As traditional online shopping evolves from primarily search- and transaction-driven experiences toward more personalized, interactive and increasingly intent-driven experiences, the Company sees an opportunity to build a new generation of consumer commerce capabilities around this shift.

LightInTheBox has been increasingly integrating AI into its operations, including merchandising, product development, content creation, marketing, customer engagement and internal workflows. These initiatives are designed to improve productivity and decision-making while enabling the Company to respond more rapidly to consumer preferences and emerging demand.

Going forward, LightInTheBox plans to continue evolving from a traditional global e-commerce platform toward an AI-enabled consumer platform where consumers can not only shop, but also discover, create, personalize and bring their ideas to life.

About LightInTheBox Holding Co., Ltd.

Founded in 2007, LightInTheBox is a global direct-to-consumer (DTC) e-commerce company dedicated to delivering a joyful lifestyle to consumers worldwide. Leveraging AI-driven market insights and agile supply chain systems, the Company aims to capture consumer preferences and sentiment to offer differentiated products and drive consumer engagement through deeper emotional resonance.

LightInTheBox also adopts a brand matrix strategy by launching its own apparel brands, including Ador, to further strengthen its position as a global consumer lifestyle company. Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping and delivery solutions.

For more information, please visit https://ir.ador.com.

Forward-Looking Statements

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets” and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox’s beliefs and expectations, and its business outlook, as well as LightInTheBox’s strategic and operational plans, are or contain forward-looking statements.

LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in press releases and other written materials, and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox’s goals and strategies; LightInTheBox’s future business developments, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox’s ability to attract customers and further enhance its customer experience and product offerings; LightInTheBox’s ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox’s expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statements, except as required under applicable law.

Investor Relations Contact

Investor Relations
LightInTheBox Holding Co., Ltd.
Email: ir@ador.com

Serena Huang
Octans Capital Group
Email: litb@octanscap.com

Filing Exhibits & Attachments

1 document

Press Releases

• EX-99.1 EXHIBIT 99.1 11.7 KB