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Lemonade Executive Cashes In Options as Stock Trades Near $45 Mark

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Lemonade Chief Insurance Officer John Peters executed significant stock transactions on June 23, 2025, as reported in this Form 4 filing. The transactions involved:

  • Exercise of stock options for 6,543 shares at $5.26 per share
  • Immediate sale of all 6,543 shares at $45.00 per share under a pre-established Rule 10b5-1 trading plan from August 30, 2024

Following these transactions, Peters retains 106,115 shares of common stock held directly, plus 28,457 vested stock options. The options have an exercise price of $5.26 and expire on March 27, 2028. This transaction pattern of exercising options and selling shares was executed according to a predetermined trading plan, suggesting planned portfolio management rather than a reactive market decision.

Positive

  • None.

Negative

  • None.
Insider Peters John Sheldon
Role Chief Insurance Officer
Sold 6,543 shs ($294K)
Type Security Shares Price Value
Exercise STOCK OPTION 6,543 $5.26 $34K
Exercise COMMON STOCK 6,543 $5.26 $34K
Sale COMMON STOCK 6,543 $45.00 $294K
Holdings After Transaction: STOCK OPTION — 28,457 shares (Direct); COMMON STOCK — 112,658 shares (Direct)
Footnotes (1)
  1. Represents sale pursuant to a Rule 10b5-1 trading plan adopted August 30, 2024. The stock option is fully vested.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Peters John Sheldon
(Last) (First) (Middle)
C/O LEMONADE, INC.
5 CROSBY STREET, 3RD FLOOR
(Street)
NEW YORK NY 10013
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Lemonade, Inc. [ LMND ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Insurance Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/23/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
COMMON STOCK 06/23/2025 M 6,543 A $5.26 112,658 D
COMMON STOCK 06/23/2025 S(1) 6,543 D $45 106,115 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
STOCK OPTION $5.26 06/23/2025 M 6,543 (2) 03/27/2028 COMMON STOCK 6,543 $5.26 28,457 D
Explanation of Responses:
1. Represents sale pursuant to a Rule 10b5-1 trading plan adopted August 30, 2024.
2. The stock option is fully vested.
Remarks:
/s/ Timothy Bixby, Attorney-in-Fact for John Peters 06/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many LMND shares did Chief Insurance Officer John Peters sell on June 23, 2025?

John Peters sold 6,543 shares of LMND common stock on June 23, 2025 at a price of $45 per share. This sale was executed pursuant to a Rule 10b5-1 trading plan adopted on August 30, 2024.

What was the exercise price of LMND stock options exercised by John Peters?

John Peters exercised stock options with a strike price of $5.26 per share. He exercised 6,543 options which were fully vested, with an original expiration date of March 27, 2028.

How many LMND shares does John Peters own after his June 2025 transactions?

After the reported transactions, John Peters directly owns 106,115 shares of LMND common stock and 28,457 stock options. The transactions involved exercising 6,543 options and immediately selling the resulting shares.

What type of trading plan did LMND's Chief Insurance Officer use for his stock sale?

The stock sale was executed pursuant to a Rule 10b5-1 trading plan that John Peters adopted on August 30, 2024. Rule 10b5-1 plans are pre-established trading plans that help insiders avoid allegations of insider trading.