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  4. [Form 4] Lemonade, Inc. Insider Trading Activity

Lemonade (NYSE: LMND) CEO entity sells 126,625 shares via plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Lemonade, Inc. insider reporting shows that Dan and Dan Ltd., an entity controlled by Chief Executive Officer and director Daniel A. Schreiber, sold 126,625 shares of common stock on January 22, 2026. The sale was made under a Rule 10b5-1 trading plan that was adopted on December 11, 2024, meaning the trades were pre-arranged according to preset instructions.

The filing reports a weighted average sale price of $94.74 per share, with the shares sold in multiple transactions. After this transaction, 1,523,534 shares of Lemonade common stock are reported as beneficially owned indirectly, held by Dan and Dan Ltd., over which Schreiber has voting and dispositive control.

Positive

  • None.

Negative

  • None.
Insider Schreiber Daniel A.
Role Chief Executive Officer
Sold 126,625 shs ($12.00M)
Type Security Shares Price Value
Sale COMMON STOCK 126,625 $94.74 $12.00M
Holdings After Transaction: COMMON STOCK — 1,523,534 shares (Indirect, Directly held by Dan and Dan Ltd.)
Footnotes (1)
  1. Represents sale pursuant to a Rule 10b5-1 trading plan, adopted on December 11, 2024. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. The Reporting Person is Chief Executive Officer of Dan and Dan Ltd. ("Dan") and has voting and dispositive control over the shares held by Dan.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Schreiber Daniel A.
(Last) (First) (Middle)
C/O LEMONADE, INC.
5 CROSBY STREET, 3RD FLOOR
(Street)
NEW YORK NY 10013
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Lemonade, Inc. [ LMND ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
01/22/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
COMMON STOCK 01/22/2026 S(1) 126,625 D $94.74(2) 1,523,534 I Directly held by Dan and Dan Ltd.(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents sale pursuant to a Rule 10b5-1 trading plan, adopted on December 11, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
3. The Reporting Person is Chief Executive Officer of Dan and Dan Ltd. ("Dan") and has voting and dispositive control over the shares held by Dan.
Remarks:
/s/ Timothy Bixby, Attorney-in-Fact for Daniel Schreiber 01/23/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

Who is the insider in this Lemonade (LMND) Form 4 filing?

The insider is Daniel A. Schreiber, who serves as a director and Chief Executive Officer of Lemonade, Inc..

How many Lemonade (LMND) shares were sold and by whom?

126,625 shares of common stock were sold on January 22, 2026 by Dan and Dan Ltd., an entity through which Daniel A. Schreiber reports indirect beneficial ownership.

At what price were the Lemonade (LMND) shares sold in this Form 4?

The filing shows a weighted average sale price of $94.74 per share. The shares were sold in multiple transactions at different prices.

How many Lemonade (LMND) shares does the reporting person report owning after the sale?

Following the reported transaction, 1,523,534 shares of Lemonade common stock are reported as beneficially owned indirectly through Dan and Dan Ltd..

What is the role of Dan and Dan Ltd. in this Lemonade (LMND) insider transaction?

Dan and Dan Ltd. holds the shares reported in the filing. Daniel A. Schreiber is the Chief Executive Officer of Dan and Dan Ltd. and has voting and dispositive control over the shares it holds.

Was this Lemonade (LMND) insider sale made under a Rule 10b5-1 trading plan?

Yes. The sale is described as made pursuant to a Rule 10b5-1 trading plan that was adopted on December 11, 2024.

Does the Form 4 explain how the sale price for Lemonade (LMND) shares was calculated?

Yes. It states that the $94.74 figure is a weighted average price for shares sold in multiple transactions, and that detailed price information is available upon request.