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Lemonade (NYSE: LMND) CFO sells 73,000 shares under Rule 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Lemonade, Inc. Chief Financial Officer Timothy E. Bixby reported an open-market sale of 73,000 shares of common stock on July 7, 2026 at a weighted average price of $79.18 per share. The transactions were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 13, 2026, meaning the sales were scheduled in advance. After these sales, Bixby directly holds 174,263 Lemonade shares. The filing notes the shares were sold in multiple trades between $76.03 and $81.13 per share.

Positive

  • None.

Negative

  • None.
Insider BIXBY TIMOTHY E
Role Chief Financial Officer
Sold 73,000 shs ($5.78M)
Type Security Shares Price Value
Sale COMMON STOCK 73,000 $79.18 $5.78M
Holdings After Transaction: COMMON STOCK — 174,263 shares (Direct, null)
Footnotes (1)
  1. Represents sale pursuant to a Rule 10b5-1 trading plan, adopted on March 13, 2026. The price reported in Column 4 is a weighted average price, these shares were sold in multiple transactions ranging from $76.03 to $81.13. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares sold 73,000 shares Open-market sale on July 7, 2026
Weighted average sale price $79.18 per share CFO open-market sale
Post-transaction holdings 174,263 shares Direct ownership after sale
Sale price range $76.03–$81.13 per share Multiple trades on July 7, 2026
Trading plan adoption date March 13, 2026 Rule 10b5-1 plan used for sale
Rule 10b5-1 trading plan regulatory
"Represents sale pursuant to a Rule 10b5-1 trading plan, adopted on March 13, 2026."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price, these shares were sold in multiple transactions..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action: "open-market sale" for 73,000 shares of common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"INSIDER FILING DATA (Form 4): disclosure of CFO’s transactions"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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FAQ

What did Lemonade (LMND) CFO Timothy Bixby report in this Form 4?
Lemonade CFO Timothy Bixby reported an open-market sale of 73,000 common shares. The weighted average sale price was $79.18 per share, and the trades occurred on July 7, 2026 across multiple transactions within a disclosed price range.

How many Lemonade (LMND) shares does the CFO hold after this transaction?
After the reported sale, CFO Timothy Bixby directly holds 174,263 Lemonade shares. This figure reflects his remaining position following the 73,000-share open-market sale disclosed in the Form 4 filed for the July 7, 2026 transaction date.

At what prices were the Lemonade (LMND) shares sold by the CFO?
The reported weighted average sale price was $79.18 per share. The Form 4 notes that the 73,000 shares were sold in multiple transactions, with individual sale prices ranging from $76.03 to $81.13, all on July 7, 2026.

Was the Lemonade (LMND) CFO’s stock sale done under a Rule 10b5-1 plan?
Yes. The filing states the 73,000-share sale was made pursuant to a Rule 10b5-1 trading plan. That plan was adopted on March 13, 2026, meaning the sales were pre-scheduled rather than initiated opportunistically at the time of trading.

What type of transaction did the Lemonade (LMND) Form 4 disclose?
The Form 4 discloses an open-market sale of common stock by the CFO. The transaction is coded “S,” indicating a sale in the open market or a private transaction, and it covers 73,000 shares executed on July 7, 2026.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
BIXBY TIMOTHY E
(Last)(First)(Middle)
C/O LEMONADE, INC.
5 CROSBY STREET, 3RD FLOOR
(Street)
NEW YORK NEW YORK 10013
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Lemonade, Inc. [ LMND ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/07/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
COMMON STOCK07/07/2026S73,000(1)D$79.18(2)174,263D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents sale pursuant to a Rule 10b5-1 trading plan, adopted on March 13, 2026.
2. The price reported in Column 4 is a weighted average price, these shares were sold in multiple transactions ranging from $76.03 to $81.13. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Timothy Bixby07/09/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR