Board shifts at LiveWire Group (NYSE: LVWR) as Zeitz steps down

Rhea-AI Filing Summary

LiveWire Group, Inc. reported a pending change in its board leadership. On September 8, 2025, Jochen Zeitz notified the company that he will resign from its Board of Directors effective at the close of business on September 30, 2025, coinciding with his retirement from his positions at Harley-Davidson, Inc. The company notes his role as founding Chairman and Chief Executive Officer, during which he helped establish LiveWire as a publicly traded electric motorcycle company.

The Board expects to appoint current director Jonathan Root, who is also Chief Financial Officer and President, Commercial of Harley-Davidson, Inc., as Chairman of the Board effective October 1, 2025.

Insights

Corporate governance analyst

LiveWire discloses a planned handoff of board leadership from founding chair Jochen Zeitz to existing director Jonathan Root.

The company describes an orderly transition, with Jochen Zeitz resigning from the Board effective at the close of business on September 30, 2025, aligned with his retirement from roles at Harley-Davidson, Inc. His departure removes a founding Chairman and former Chief Executive Officer who helped position LiveWire as a publicly traded electric motorcycle company.

The Board expects to appoint current director Jonathan Root as Chairman effective October 1, 2025. He also serves as Chief Financial Officer and President, Commercial of Harley-Davidson, Inc., indicating continued strategic ties between the two companies. The overall effect is a planned governance shift rather than an abrupt change, with continuity supported by an internal board member assuming the chair role.

8-K Event Classification

Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers

1 item

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

FAQ

What board change did LiveWire Group (LVWR) disclose?

LiveWire Group, Inc. disclosed that Jochen Zeitz will resign from its Board of Directors effective at the close of business on September 30, 2025.

Why is Jochen Zeitz resigning from the LiveWire Group board?

Jochen Zeitz is resigning from the LiveWire Group Board of Directors at the same time he retires from his positions at Harley-Davidson, Inc..

Who is expected to become Chairman of LiveWire Groups Board?

The Board expects to appoint Jonathan Root, a current director and the Chief Financial Officer and President, Commercial of Harley-Davidson, Inc., as Chairman of the Board.

When will Jonathan Root become Chairman of LiveWire Groups Board?

Jonathan Root is expected to assume the role of Chairman of the Board effective October 1, 2025.

What roles did Jochen Zeitz previously hold at LiveWire Group?

Jochen Zeitz served as LiveWire Groups founding Chairman and Chief Executive Officer and led the company to become the first publicly traded electric motorcycle company.

What stock exchange lists LiveWire Group common stock and warrants?

LiveWire Groups common stock trades on the New York Stock Exchange under the symbol LVWR, and its warrants trade under LVWR WS.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Understanding 8-K Material Events →

Accepted by SEC EDGAR 09/09/2025 - 05:21 PM Learn about SEC filing dates

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549 

FORM 8-K 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 8, 2025

LiveWire Group, Inc.

(Exact name of registrant as specified in its charter)

Delaware

001-41511

87-4730333

(State or other jurisdiction of incorporation)

(Commission  File Number)

(IRS Employer Identification No.)

3700 West Juneau Avenue, Milwaukee, Wisconsin 53208

(Address of principal executive offices, including zip code)

(650) 447-8424

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of exchange on which registered

Common Stock, $0.0001 par value per share

LVWR

New York Stock Exchange

Warrants to purchase common stock

LVWR WS

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On September 8, 2025, Jochen Zeitz provided LiveWire Group, Inc. (the “Company”) notice of his decision to resign from the Board of Directors (the “Board”) of the Company effective at the close of business on September 30, 2025, at the same time he retires from his positions at Harley-Davidson, Inc. (“H-D”). The Board extends its sincere gratitude to Mr. Zeitz for his many valuable contributions since the Company’s inception, including his service as founding Chairman and Chief Executive Officer, during which he led the Company to become the first publicly traded electric motorcycle company.

The Company’s Board of Directors expects to appoint Jonathan Root, a current director of the Company and the Chief Financial Officer and President, Commercial of H-D, to the position of Chairman of the Board, effective October 1, 2025.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

LiveWire Group, Inc.

Date: September 9, 2025

/s/ Allen Gerrard

Allen Gerrard

General Counsel & Board Secretary

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