LiveWire director sells 101,161 shares of stock

LiveWire Group, Inc. director Kjell Gruner reported selling a total of 101,161.721 shares of common stock in multiple transactions on July 30 and 31, 2026.

Rhea-AI Filing Summary

LiveWire Group, Inc. director Kjell Gruner reported selling a total of 101,161.721 shares of common stock in multiple transactions on July 30 and 31, 2026. The July 30 sale covered 7,070.721 shares at a weighted average price of $1.98 per share, with prices ranging from $1.97 to $1.98. The July 31 sale covered 94,091 shares at a weighted average price of $2.11 per share, with prices ranging from $2.09 to $2.185. Reported holdings include 88,029 unvested restricted stock units, each representing the contingent right to receive one share upon vesting.

Insider Trade Summary

Net Seller: 101,161.721 shares

Net Sell 2 txns

Insider Gruner Kjell

Role Director

Sold 101,161.721 shs ($213K)

Type	Security	Shares	Price	Value
Sale	Common Stock F2, F3	94,091	$2.11	$199K
Sale	Common Stock F1	7,070.721	$1.98	$14K

Holdings After Transaction: Common Stock — 108,227.279 shares (Direct)

Footnotes (3)

1. F1. Reflects the weighted average price of 7,070.721 shares of common stock of LiveWire Group, Inc. sold by the reporting person in multiple transactions on July 30, 2026 with sale prices ranging from $1.97 to $1.98 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
2. F2. Reflects the weighted average price of 94,091 shares of common stock of LiveWire Group, Inc. sold by the reporting person in multiple transactions on July 31, 2026 with sale prices ranging from $2.09 to $2.185 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. F3. Includes 88,029 unvested restricted stock units with each unit representing the contingent right to receive one share of the Issuer's common stock upon vesting.

Key Figures

Total shares sold: 101,161.721 shares Shares sold July 30, 2026: 7,070.721 shares Shares sold July 31, 2026: 94,091 shares +1 more

4 metrics

Total shares sold 101,161.721 shares Aggregate LiveWire common stock sold by Kjell Gruner on July 30–31, 2026

Shares sold July 30, 2026 7,070.721 shares Common stock sale at weighted average price $1.98; prices $1.97–$1.98

Shares sold July 31, 2026 94,091 shares Common stock sale at weighted average price $2.11; prices $2.09–$2.185

Unvested restricted stock units 88,029 units Each RSU represents the contingent right to receive one share upon vesting

Key Terms

weighted average price, restricted stock units, contingent right

3 terms

weighted average price financial

"Reflects the weighted average price of 7,070.721 shares of common stock..."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

restricted stock units financial

"Includes 88,029 unvested restricted stock units with each unit representing..."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

contingent right financial

"representing the contingent right to receive one share of the Issuer's common..."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stock sales did LiveWire Group (LVWR) director Kjell Gruner report?

Kjell Gruner reported selling a total of 101,161.721 shares of LiveWire Group common stock. These were executed in two separate transactions on July 30 and 31, 2026, as disclosed in the insider trading report.

On what dates and at what prices were LVWR shares sold by Kjell Gruner?

Gruner sold 7,070.721 shares on July 30, 2026 at a weighted average price of $1.98, and 94,091 shares on July 31, 2026 at a weighted average price of $2.11, with prices ranging from $1.97 to $2.185.

How many unvested restricted stock units in LiveWire Group (LVWR) does Kjell Gruner hold?

Reported holdings include 88,029 unvested restricted stock units. Each unit represents the contingent right to receive one share of LiveWire Group common stock upon vesting, according to the disclosure footnotes.

Were Kjell Gruner’s LVWR stock sales executed in multiple transactions?

Yes. Each reported sale reflects a weighted average price for multiple transactions. The July 30 trades ranged from $1.97 to $1.98 per share and the July 31 trades ranged from $2.09 to $2.185 per share, as detailed in the footnotes.

Does the filing show any derivative positions for LiveWire Group (LVWR) held by Kjell Gruner?

The filing does not list any open derivative positions; the derivative section is empty. It does, however, note 88,029 unvested restricted stock units, which are equity awards representing rights to receive common shares upon vesting.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/03/2026 - 04:37 PM Accepted by SEC EDGAR 08/03/2026 - 04:36 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Gruner Kjell

(Last) (First) (Middle)

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WISCONSIN 53208

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
LiveWire Group, Inc. [ LVWR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/30/2026		S		7,070.721	D	$1.98(1)	202,318.279	D
Common Stock	07/31/2026		S		94,091	D	$2.11(2)	108,227.279(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Reflects the weighted average price of 7,070.721 shares of common stock of LiveWire Group, Inc. sold by the reporting person in multiple transactions on July 30, 2026 with sale prices ranging from $1.97 to $1.98 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

2. Reflects the weighted average price of 94,091 shares of common stock of LiveWire Group, Inc. sold by the reporting person in multiple transactions on July 31, 2026 with sale prices ranging from $2.09 to $2.185 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Includes 88,029 unvested restricted stock units with each unit representing the contingent right to receive one share of the Issuer's common stock upon vesting.

Remarks:

	/s/ Allen Gerrard, Attorney-in-Fact	08/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)