LiveWire Group, Inc. (LVWR) CEO sells 230,557 shares at about $2.33

Rhea-AI Filing Summary

LiveWire Group, Inc. Chief Executive Officer Karim Donnez reported selling 230,557 shares of common stock on July 29, 2026 in a sale described as an open-market or private transaction at a weighted average price of $2.3297 per share, with individual trades between $2.25 and $2.48. Following these transactions, he reported holding 1,344,076 unvested restricted stock units, each representing the contingent right to receive one share of LiveWire common stock upon vesting. The filing indicates this sale was not made pursuant to a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Seller: 230,557 shares

Net Sell 1 txn

Insider Donnez Karim

Role Chief Executive Officer

Sold 230,557 shs ($537K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	230,557	$2.3297	$537K

Holdings After Transaction: Common Stock — 1,344,076 shares (Direct)

Footnotes (2)

1. F1. Reflects the weighted average price of 230,557 shares of common stock of LiveWire Group, Inc. sold by the reporting person in multiple transactions on July 29, 2029 with sale prices ranging from $2.25 to $2.48 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
2. F2. Includes 1,344,076 unvested restricted stock units with each unit representing the contingent right to receive one share of the Issuer's common stock upon vesting.

Key Figures

Shares sold: 230,557 shares Weighted average sale price: $2.3297 per share Sale price range: $2.25 to $2.48 per share +1 more

4 metrics

Shares sold 230,557 shares Common Stock sale by CEO on July 29, 2026

Weighted average sale price $2.3297 per share Average price for 230,557 shares sold in multiple trades

Sale price range $2.25 to $2.48 per share Range of prices for multiple transactions on July 29, 2026

Unvested RSUs after sale 1,344,076 units Restricted stock units reported following the transaction, each for one share upon vesting

Key Terms

restricted stock units, weighted average price, contingent right

3 terms

restricted stock units financial

"Includes 1,344,076 unvested restricted stock units with each unit representing..."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

weighted average price financial

"Reflects the weighted average price of 230,557 shares of common stock..."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

contingent right financial

"each unit representing the contingent right to receive one share..."

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/31/2026 - 04:14 PM Accepted by SEC EDGAR 07/31/2026 - 04:13 PM Learn about SEC filing dates

FAQ

What insider transaction did LiveWire Group (LVWR) disclose for its CEO?

LiveWire Group disclosed that CEO Karim Donnez sold 230,557 shares of common stock. The sale was reported as an open-market or private transaction, and it was not executed under a Rule 10b5-1 trading plan according to the filing’s trading-plan checkbox.

How many LiveWire Group (LVWR) shares did CEO Karim Donnez sell and at what price?

CEO Karim Donnez sold 230,557 shares of LiveWire common stock at a weighted average price of about $2.3297 per share. Footnotes state the sales occurred in multiple trades, with individual prices ranging from $2.25 to $2.48 per share on the transaction date.

When did the LiveWire Group (LVWR) CEO’s stock sale take place?

The reported stock sale by LiveWire CEO Karim Donnez took place on July 29, 2026. On that date he sold 230,557 shares of common stock in multiple transactions, at a weighted average price of $2.3297 per share, with trade prices between $2.25 and $2.48.

What LiveWire Group (LVWR) equity does CEO Karim Donnez hold after the sale?

After the reported sale, Karim Donnez holds 1,344,076 unvested restricted stock units. Each unit represents a contingent right to receive one share of LiveWire common stock upon vesting, as described in the footnotes accompanying the post-transaction ownership figure in the filing.

Was the LiveWire Group (LVWR) CEO stock sale under a Rule 10b5-1 plan?

The filing indicates the CEO’s sale was not made pursuant to a Rule 10b5-1 trading plan. The document-level Rule 10b5-1 checkbox is explicitly unchecked, and the footnotes do not reference any pre-arranged trading plan for the reported July 29, 2026 transactions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Donnez Karim

(Last) (First) (Middle)

3700 W. JUNEAU AVENUE

(Street)

MILWAUKEE WISCONSIN 53208

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
LiveWire Group, Inc. [ LVWR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/29/2026		S		230,557	D	$2.3297(1)	1,344,076(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Reflects the weighted average price of 230,557 shares of common stock of LiveWire Group, Inc. sold by the reporting person in multiple transactions on July 29, 2029 with sale prices ranging from $2.25 to $2.48 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

2. Includes 1,344,076 unvested restricted stock units with each unit representing the contingent right to receive one share of the Issuer's common stock upon vesting.

Remarks:

	/s/ Allen Gerrard, Attorney-in-Fact	07/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)