Macy's Bloomingdale's CEO sells shares for taxes

Macy's, Inc. executive Olivier Bron, CEO of Bloomingdale's, reported equity compensation activity and a related tax sale.

Rhea-AI Filing Summary

Macy's, Inc. executive Olivier Bron, CEO of Bloomingdale's, reported equity compensation activity and a related tax sale. On April 3, 2026, he exercised 13,146 restricted stock units, receiving the same number of common shares at a conversion price of $0.00 per share.

On April 6, 2026, he sold 7,228 shares of common stock at a weighted average price of $17.9241 per share, with prices ranging from $17.86 to $17.97, solely to cover tax withholding obligations and not as a discretionary trade. Following these transactions, he directly holds 21,590 shares of common stock and 39,439 restricted stock units that each represent one share of common stock.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 3 txns

Insider Bron Olivier

Role CEO, Bloomingdale's

Sold 7,228 shs ($130K)

Approx. gross sale proceeds $130K

Approx. exercise cost $0.00

Type	Security	Shares	Price	Value
Sale	Common Stock	7,228	$17.9241	$130K
Exercise	Restricted Stock Units	13,146	$0.00	$0.00
Exercise	Common Stock	13,146	$0.00	$0.00

Holdings After Transaction: Restricted Stock Units — 39,439 contracts (Direct); Common Stock — 21,590 shares (Direct)

Footnotes (4)

1. F1. Each restricted stock unit represents the equivalent of one share of the Issuer's common stock.
2. F2. Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person.
3. F3. The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $17.86 to $17.97, inclusive. The reporting person undertakes to provide to Macy's, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to the Form 4.
4. F4. On April 3, 2025, the reporting person was granted 52,585 restricted stock units vesting in four equal installments beginning on the first anniversary of the grant date.

Key Figures

Shares sold: 7,228 shares Weighted average sale price: $17.9241 per share RSUs exercised: 13,146 units +3 more

6 metrics

Shares sold 7,228 shares Common stock sold on April 6, 2026 to cover tax withholding

Weighted average sale price $17.9241 per share Common stock sale with trades from $17.86 to $17.97

RSUs exercised 13,146 units Restricted stock units converted to common stock on April 3, 2026

Common shares after transactions 21,590 shares Direct Macy's common stock holdings following reported transactions

RSUs remaining 39,439 units Restricted stock units outstanding after the exercise reported

Prior RSU grant 52,585 units Grant on April 3, 2025 vesting in four equal installments

Key Terms

Restricted Stock Units, weighted average price, tax withholding obligations, derivative security

4 terms

Restricted Stock Units financial

"Each restricted stock unit represents the equivalent of one share of the Issuer's common stock."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

weighted average price financial

"The price reported in Column 4 is the weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

tax withholding obligations financial

"shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares"

derivative security financial

"Exercise or conversion of derivative security"

A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Macy's (M) executive Olivier Bron report?

Olivier Bron reported exercising 13,146 restricted stock units into Macy's common shares and selling 7,228 shares. The sale was explicitly to cover tax withholding from vesting, while the RSU exercise increased his direct equity position.

How many Macy's (M) shares did Olivier Bron sell and at what price?

He sold 7,228 shares of Macy's common stock at a weighted average price of $17.9241. The filing notes multiple trades executed between $17.86 and $17.97 per share, all tied to tax withholding obligations from restricted share vesting.

Was Olivier Bron’s Macy's (M) share sale a discretionary transaction?

No. The filing states the 7,228 shares were sold solely to cover tax withholding obligations when restricted shares vested. It clarifies this does not represent a discretionary transaction or active portfolio decision by Olivier Bron.

How many Macy's (M) restricted stock units did Olivier Bron exercise?

He exercised 13,146 restricted stock units, each representing one share of Macy's common stock. This conversion occurred at a price of $0.00 per unit, reflecting equity compensation vesting rather than an open-market purchase.

What are Olivier Bron’s Macy's (M) holdings after these transactions?

After the reported transactions, Olivier Bron directly holds 21,590 shares of Macy's common stock and 39,439 restricted stock units. The units each represent the equivalent of one share and stem from prior equity grants, including a 52,585-unit grant from April 3, 2025.

What prior Macy's (M) equity grant to Olivier Bron is disclosed?

The filing notes that on April 3, 2025, Olivier Bron received a grant of 52,585 restricted stock units. These units vest in four equal installments beginning on the first anniversary of the grant date, forming part of his ongoing equity-based compensation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/07/2026 - 04:18 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bron Olivier

(Last) (First) (Middle)

C/O MACY'S, INC.

151 WEST 34TH STREET

(Street)

NEW YORK NEW YORK 10001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Macy's, Inc. [ M ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, Bloomingdale's

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/03/2026		M		13,146	A	(1)	28,818	D
Common Stock	04/06/2026		S		7,228(2)	D	$17.9241(3)	21,590	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	04/03/2026		M			13,146	(4)	(4)	Common Stock	13,146	$0	39,439	D

Explanation of Responses:

1. Each restricted stock unit represents the equivalent of one share of the Issuer's common stock.

2. Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person.

3. The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $17.86 to $17.97, inclusive. The reporting person undertakes to provide to Macy's, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to the Form 4.

4. On April 3, 2025, the reporting person was granted 52,585 restricted stock units vesting in four equal installments beginning on the first anniversary of the grant date.

Remarks:

	/s/ Steven R. Watts, as attorney-in-fact for Olivier Bron pursuant to a Power of Attorney	04/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)