Mama's Creations (MAMA) CEO sells shares under plan, receives 82,300 RSUs
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Mama's Creations, Inc. Chief Executive Officer Adam Laurance Michaels reported both share sales and a new equity award. On April 16, 2026, he sold a total of 16,223 shares of common stock in open-market transactions at weighted average prices of $15.27 and $15.84 per share, under a pre-arranged Rule 10b5-1 “sell to cover” plan designed to satisfy tax withholding obligations on previously granted stock awards.
On April 17, 2026, he received a grant of 82,300 restricted stock units at no cash cost, which will vest in three substantially equal annual installments on April 15, 2027, April 15, 2028, and April 15, 2029. Following these transactions, he directly holds 777,588 shares of Mama's Creations common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 16,223 shares ($248,223)
Net Sell
3 txns
Insider
Michaels Adam Laurance
Role
Chief Executive Officer
Sold
16,223 shs ($248K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Common Stock | 82,300 | $0.00 | -- |
| Sale | Common Stock | 15,379 | $15.271 | $235K |
| Sale | Common Stock | 844 | $15.841 | $13K |
Holdings After Transaction:
Common Stock — 777,588 shares (Direct, null)
Footnotes (1)
- Sales effected pursuant to a Rule 10b5-1 "sell to cover" trading plan adopted by the reporting person on July 13, 2025 for the purpose of satisfying the Reporting Person's tax withholding obligations upon the settlement of previously granted stock awards. Reflects the weighted average price of 15,148 shares of common stock of Mama's Creations, Inc. sold by the reporting person in multiple transactions on April 16, 2026, with sale prices ranging from $14.78 to $15.77 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price of 844 shares of common stock of Mama's Creations, Inc. sold by the reporting person in multiple transactions on April 16, 2026, with sale prices ranging from $15.78 to $15.93 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Restricted stock units ("RSUs") scheduled to vest in three substantially equal annual installments on each of April 15, 2027, April 15, 2028 and April 15, 2029. Each RSU represents a contingent right to receive one share of MAMA common stock.
Key Figures
Shares sold (lot 1): 15,379 shares
Shares sold (lot 2): 844 shares
Total shares sold: 16,223 shares
+4 more
7 metrics
Shares sold (lot 1)
15,379 shares
Common stock sold on April 16, 2026 at $15.27 weighted average
Shares sold (lot 2)
844 shares
Common stock sold on April 16, 2026 at $15.84 weighted average
Total shares sold
16,223 shares
Aggregate open-market sales on April 16, 2026 under Rule 10b5-1 plan
RSUs granted
82,300 RSUs
Grant of restricted stock units on April 17, 2026 at $0.00 per unit
Post-transaction holdings
777,588 shares
Common stock directly owned after April 17, 2026 RSU grant
Sale price range (lot 1)
$14.78–$15.77
Price range for 15,148 shares sold on April 16, 2026
Sale price range (lot 2)
$15.78–$15.93
Price range for 844 shares sold on April 16, 2026
Key Terms
Rule 10b5-1, sell to cover, restricted stock units ("RSUs"), weighted average price, +1 more
5 terms
Rule 10b5-1 regulatory
"Sales effected pursuant to a Rule 10b5-1 "sell to cover" trading plan adopted..."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
sell to cover financial
"Rule 10b5-1 "sell to cover" trading plan adopted by the reporting person..."
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
restricted stock units ("RSUs") financial
"Restricted stock units ("RSUs") scheduled to vest in three substantially equal annual installments..."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"Reflects the weighted average price of 15,148 shares of common stock..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
contingent right financial
"Each RSU represents a contingent right to receive one share of MAMA common stock."
