Mattel Inc SEC Filings

Mattel, Inc. files its annual report describing a global toy and family entertainment business built around brands like Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and Masters of the Universe. The company organizes operations into North America and International segments and pursues an IP‑driven, brand‑centric strategy across toys, content, digital games, and licensing.

Mattel highlights heavy seasonality around the holiday period and significant customer concentration, with Walmart, Target, and Amazon representing about 42% of 2025 worldwide net sales. International markets generated 44% of net sales. Advertising and promotion spending was $522.0 million in 2025, or 9.8% of net sales.

Manufacturing relies on company‑owned and third‑party plants in countries including China, Vietnam, Indonesia, Malaysia, Mexico, and Thailand. As of December 31, 2025, Mattel employed about 31,000 people in 34 countries. The report devotes substantial space to risk factors, including shifting consumer tastes, intense competition (including private‑label toys and digital entertainment), supply‑chain disruptions, tariffs and trade policy changes, AI‑related regulatory and ethical challenges, climate and sustainability regulations, and financial risks such as cost inflation, currency movements, and reliance on large retail customers.

EdgePoint Investment Group Inc., an Ontario-based investment adviser, reported beneficial ownership of 47,341,242 shares of Mattel, Inc. common stock as of 12/31/2025, representing 15.23% of the outstanding class.

EdgePoint has sole voting and dispositive power over 33,463,425 shares and shared voting and dispositive power over 13,877,817 shares, held for private investment funds and mutual fund trusts it manages. EdgePoint certifies the position is held in the ordinary course of business and not for the purpose of changing or influencing control of Mattel.

Mattel Chairman & CEO Ynon Kreiz reported an open-market purchase of 65,000 shares of common stock of Mattel Inc. on February 12, 2026 at a weighted-average price of $15.5277 per share. Following this transaction, he directly owns 1,794,217 shares.

The filing notes the trade was executed in multiple lots at prices ranging from $15.33 to $15.655, with the disclosed price reflecting the weighted-average purchase price.

Mattel, Inc. officer Steve Totzke reported equity transactions involving company common stock. On February 9, 2026, he acquired 65,773 shares of common stock in a grant or award at $0 per share, increasing his directly held stake to 204,176 shares.

On the same date, 26,709 shares were disposed of at $21.54 per share to satisfy required tax withholding, leaving him with 177,467 directly held shares. In addition, he indirectly holds 19,099 shares through Mattel’s 401(k) Personal Investment Plan, tied to a $411,383.78 balance as of February 10, 2026.

Kreiz Ynon reported multiple insider transaction types in a Form 4 filing for MAT. The filing lists transactions totaling 765,269 shares at a weighted average price of $21.54 per share. Following the reported transactions, holdings were 1,982,688 shares.

Mattel, Inc. executive Roberto Jacobo Isaias Zanatta reported stock-based compensation activity involving the company’s common stock. On February 9, 2026, he acquired 46,042 shares of common stock at $0 per share in a grant or award transaction, increasing his direct holdings to 177,757 shares immediately after that grant.

On the same date, 16,728 shares at $21.54 per share were disposed of in a transaction coded “F,” representing shares automatically withheld to cover required tax withholding, as explained in the footnote. After this tax-withholding disposition, he directly owned 161,029 shares of Mattel common stock.

Mattel Inc. executive equity activity: Yoon J. Hugh, SVP & Corporate Controller of Mattel Inc., reported equity transactions in company common stock. On February 9, 2026, Hugh acquired 6,976 shares of common stock at $0 as a grant or award, increasing her direct holdings. On the same date, 2,825 shares were automatically withheld at $21.54 per share to satisfy required tax withholding, as noted in the footnote. After these transactions, Hugh directly owned 30,366 shares of Mattel common stock.

Mattel, Inc. executive Jonathan Anschell, EVP Chief Legal Officer & Secretary, reported two stock transactions on February 9, 2026. He received a grant of 42,753 shares of common stock at $0 per share as a stock award. In a separate transaction, 15,560 shares of common stock were withheld at $21.54 per share to cover required tax withholding, as noted in the footnote.

After these transactions, Anschell directly beneficially owned 105,626 shares of Mattel common stock. The filing reflects compensation-related equity awards and associated tax withholding rather than open-market buying or selling.

Mattel, Inc. reported fourth quarter and full year 2025 results and announced a new $1.5 billion share repurchase authorization expected to run through 2028.

Fourth quarter 2025 net sales were $1,766 million, up 7%, with gross margin declining to 45.9% and net income falling to $106 million, or $0.34 per diluted share. Full year 2025 net sales were $5,348 million, down 1%, and net income was $398 million, versus $542 million in 2024, with adjusted EPS of $1.41 versus $1.62.

The company highlighted strong growth in Vehicles and Action Figures but weakness in Dolls and Infant, Toddler, and Preschool categories. Management issued 2026 guidance for net sales growth of 3%–6% in constant currency, adjusted gross margin of about 50%, adjusted operating income of $550–$600 million, and adjusted EPS of $1.18–$1.30, reflecting about $150 million of expected Mattel163 net sales and roughly $150 million in strategic and marketing investments. In 2025, Mattel repurchased $600 million of shares and ended the year with over $1.2 billion of cash.