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[Form 4] 23andMe Holding Co. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Joseph Anthony Selsavage, listed at C/O Chrome Holding Co., reported an insider sale on 08/20/2025. The Form 4 shows a Code F disposition of 5,232 shares of Class A Common Stock at $3.70 per share, leaving 86,163 shares beneficially owned. The filing is signed on behalf of Mr. Selsavage by an attorney-in-fact on 08/21/2025. The report indicates the seller is an officer with the title listed as CEO, CFO & CAO.

Positive

  • Timely disclosure of the insider transaction with price, quantity and post-transaction ownership provided
  • Complete reporting format including reporting person role and attorney-in-fact signature

Negative

  • Officer sale of 5,232 Class A shares may be viewed negatively by some investors
  • Form shows a reduction in beneficial ownership to 86,163 shares

Insights

TL;DR Insider officer sold a modest number of shares, reducing holdings to 86,163; transaction appears routine and disclosed promptly.

The sale of 5,232 Class A shares at $3.70 is recorded under Code F, indicating a sale by a person who was a reporting person at the time of the sale. The remaining beneficial ownership of 86,163 shares is disclosed. From an investor-impact perspective, the transaction is relatively small versus typical company floats, and the filing provides clear price, quantity and post-transaction ownership figures for transparency.

TL;DR Officer-level insider reported the sale promptly; Form 4 compliance is complete with signature via attorney-in-fact.

The Form 4 identifies the reporting person as an officer holding titles of CEO, CFO & CAO and includes an attorney-in-fact signature dated 08/21/2025. The use of Code F and inclusion of post-transaction ownership demonstrates adherence to Section 16 reporting requirements. The filing does not disclose any derivative transactions or additional conditions.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Selsavage Joseph Anthony

(Last) (First) (Middle)
C/O CHROME HOLDING CO.
870 MARKET STREET, ROOM 415

(Street)
SAN FRANCISCO CA 94102

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Chrome Holding Co. [ MEHCQ ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CEO, CFO & CAO
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/20/2025 F 5,232 D $3.7 86,163 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Joseph Selsavage by Guy Chayoun, attorney-in-fact 08/21/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did the Form 4 filed for Chrome Holding Co. (MEHCQ) report?

The Form 4 reports that Joseph Anthony Selsavage disposed of 5,232 Class A shares on 08/20/2025 at $3.70, leaving 86,163 shares beneficially owned.

What does transaction code F mean on this Form 4?

Code F is used to indicate the sale occurred while the reporting person was a reporting person; the filing shows the sale details but does not provide additional context.

Who signed the Form 4 for the reporting person?

The Form 4 is signed on behalf of Joseph Selsavage by Guy Chayoun, attorney-in-fact with a signature date of 08/21/2025.

Did the filing disclose any derivative transactions?

No. Table II for derivative securities contains no reported transactions in this filing.

What officer titles are attributed to the reporting person in the filing?

The filing lists the reporting person as an officer with titles shown as CEO, CFO & CAO.
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