MINISO (NYSE: MNSO) projects 22–23% H1 sales growth, EPS up

Rhea-AI Filing Summary

MINISO Group Holding Limited reports preliminary unaudited results indicating that for the six months ended June 30, 2026, the Group expects revenue of RMB11,450–11,550 million, representing 22–23% year-over-year growth. Operating profit is anticipated at RMB1,620–1,660 million, up 5–7% year over year, with profit for the period of RMB940–960 million, up 4–6%.

Basic and diluted EPS are expected at RMB0.78–0.79, rising 5–7% and 6–9% respectively. Results are supported by an unrealized mark-to-market gain of about RMB277 million from an AI-focused limited partnership and around RMB60 million equity pick-up from Yonghui Superstores, partially offset by higher selling and distribution expenses, a net foreign exchange loss of about RMB142 million, higher finance costs, and losses related to equity-linked securities and preferred shares. Adjusted operating profit excluding foreign exchange is expected to grow 4–6%, while adjusted net profit excluding foreign exchange is projected to decline 1–3% year over year. These figures are preliminary and based on unaudited management accounts.

Positive

• Preliminary 26H1 revenue is expected at RMB11,450–11,550 million, representing strong 22–23% year-over-year growth.

Negative

• None.

Key Figures

Revenue 26H1: RMB11,450–11,550 million Operating profit 26H1: RMB1,620–1,660 million Profit for the period 26H1: RMB940–960 million +5 more

8 metrics

Revenue 26H1 RMB11,450–11,550 million Expected revenue for the six months ended June 30, 2026, up 22–23% year over year

Operating profit 26H1 RMB1,620–1,660 million Expected operating profit for 26H1, up 5–7% year over year

Profit for the period 26H1 RMB940–960 million Expected profit for the six months ended June 30, 2026, up 4–6% year over year

Basic and diluted EPS 26H1 RMB0.78–0.79 Expected basic EPS up 5–7% and diluted EPS up 6–9% year over year

Mark-to-market gain on AI investment RMB277 million Unrealized gain from fair value changes of an investment in a limited partnership investing in the AI industry

Equity pick-up from Yonghui RMB60 million Approximate equity pick-up from investment in Yonghui Superstores Co., Ltd in 26H1

Net foreign exchange loss 26H1 RMB142 million Estimated net foreign exchange loss impacting 26H1 results

Adjusted net profit 26H1 (ex-FX) RMB1,210–1,230 million Adjusted net profit excluding foreign exchange gain or loss, down 1–3% year over year

Key Terms

Inside Information, mark-to-market gain, Equity Linked Securities, adjusted operating profit, +2 more

6 terms

Inside Information regulatory

"INSIDE INFORMATION PRELIMINARY FINANCIAL PERFORMANCE FOR THE SIX MONTHS ENDED"

Information not available to the public that, if known, would likely cause a company’s stock or bonds to rise or fall—for example, undisclosed earnings, deals, product results, or management plans. It matters because trading on that information gives an unfair advantage, can distort market prices, and is typically illegal or subject to strict rules, so investors watch for proper disclosure and compliance to protect fair, transparent markets.

mark-to-market gain financial

"an unrealized mark-to-market gain of approximately RMB277 million arising from fair value"

Equity Linked Securities financial

"derivative under mark-to-market impact in relation to the equity linked securities"

Equity linked securities are financial instruments whose payoff depends on the performance of a stock or stock index, combining features of a loan or bond with a built‑in option tied to equity prices. Think of them like a savings note that can pay extra if a linked share does well, or convert into shares if conditions hit; they matter to investors because they can offer higher income or equity exposure but also carry additional risk and complexity compared with plain bonds or stocks.

adjusted operating profit financial

"Adjusted operating profit excluding foreign exchange gain or loss"

Adjusted operating profit is a measure of a company’s routine profit from its core business activities after removing one‑time events, unusual costs or non‑cash items so the result reflects ongoing operations. Think of it like judging a car’s normal fuel efficiency after ignoring a single visit to the body shop; investors use it to compare underlying profitability across periods or peers and to judge whether the business is sustainably earning money, but the specific exclusions can be subjective.

preferred shares financial

"a loss arising from preferred shares issued by TOP TOY in connection"

Preferred shares are a type of investment that gives investors priority over common shareholders when it comes to receiving dividends and getting their money back if a company is sold or liquidated. Think of them as a safer, more predictable way to earn income from a company's profits, similar to a fixed-return investment, but without voting rights. This makes preferred shares appealing to those seeking stable income with a higher claim on assets than regular stockholders.

equity-settled share-based payment expenses financial

"excluding equity-settled share-based payment expenses and gain or loss from fair value"

When a company pays employees, directors or contractors with its own shares or stock options instead of cash, it records the cost as an equity-settled share-based payment expense. Investors should care because this non-cash cost reduces reported profits and usually increases the number of shares outstanding, similar to paying wages with slices of a pie rather than cash — each owner’s slice may get smaller over time.

FAQ

What preliminary 2026 first-half revenue did MINISO (MNSO) announce?

MINISO expects 26H1 revenue of RMB11,450–11,550 million, reflecting 22–23% year-over-year growth. This increase comes as the company continues expanding its global value-retail footprint and broad lifestyle product offering across its MINISO and TOP TOY brands.

How did MINISO (MNSO) say profits performed in the first half of 2026?

MINISO expects 26H1 operating profit of RMB1,620–1,660 million and profit for the period of RMB940–960 million, up 5–7% and 4–6% year over year respectively, supported by investment gains but offset by higher expenses and foreign exchange losses.

What EPS guidance did MINISO (MNSO) give for the six months ended June 30, 2026?

MINISO anticipates basic and diluted EPS of about RMB0.78–0.79 for 26H1, implying 5–7% basic and 6–9% diluted year-over-year growth. These figures are preliminary and based on unaudited consolidated management accounts.

What key non-operating items affected MINISO’s (MNSO) preliminary 26H1 results?

The company cites an unrealized mark-to-market gain of about RMB277 million from an AI-focused limited partnership and around RMB60 million equity pick-up from Yonghui, partially offset by a net foreign exchange loss of about RMB142 million, higher finance costs, and derivative-related fair value losses.

How do MINISO’s (MNSO) adjusted profits for 26H1 compare year over year?

MINISO estimates adjusted operating profit, excluding foreign exchange, at RMB1,610–1,650 million, up 4–6% year over year. Adjusted net profit excluding foreign exchange is expected at RMB1,210–1,230 million, representing a modest 1–3% year-over-year decline.

When will MINISO (MNSO) release its full 2026 June quarter and interim results?

MINISO plans to release its 2026 June quarter and interim financial results on Friday, August 28, 2026, before the U.S. market opens. Management will host an earnings conference call at 5:00 A.M. Eastern Time (5:00 P.M. Beijing Time) the same day.

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Form 6-K: How Foreign Companies Report to the SEC →

Available on EDGAR 08/17/2026 - 08:01 AM Accepted by SEC EDGAR 08/17/2026 - 08:01 AM Learn about SEC filing dates

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of August 2026

Commission File Number: 001-39601

MINISO Group Holding Limited

8F, M Plaza, No. 109, Pazhou Avenue

Haizhu District, Guangzhou 510000, Guangdong Province

The People’s Republic of China
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

Exhibit Index

Exhibit 99.1 — Press Release — MINISO Group to Report 2026 June Quarter and Interim Financial Results on August 28, 2026

Exhibit 99.2 — Announcement with the Stock Exchange of Hong Kong Limited— Inside Information —Preliminary Financial Performance for the Six Months Ended June 30, 2026 and Date of Board Meeting

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	MINISO Group Holding Limited
	By	:	/s/Jingjing Zhang
	Name	:	Jingjing Zhang
	Title	:	Chief Financial Officer

Date: August 17, 2026

Exhibit 99.1

MINISO Group to Report 2026 June Quarter and Interim Financial Results on August 28, 2026

GUANGZHOU, China, August 14, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) (“MINISO”, “MINISO Group” or the “Company”), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that it plans to release its 2026 June quarter and interim financial results before the U.S. market opens on Friday, August 28, 2026.

The Company’s management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, August 28, 2026 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can be accessed via the following methods:

Access 1

Join Zoom meeting.

Zoom link: https://zoom.us/j/92213968231?pwd=6BiFT3ctp5uUiNjunNOPuKtKIadH7g.1

Meeting Number: 922 1396 8231

Meeting Passcode: 9896

Access 2

Listeners of the meeting may access the call by dialing the following numbers and using the same meeting number and passcode as access 1.

United States:	+1 689 278 1000 (or +1 719 359 4580)
Hong Kong, China:	+852 5803 3730 (or +852 5803 3731)
United Kingdom:	+44 203 481 5237 (or +44 131 460 1196)
France:	+33 1 7037 9729 (or +33 1 7037 2246)
Singapore:	+65 3158 7288 (or +65 3165 1065)
Canada:	+1 438 809 7799 (or +1 204 272 7920)

Access 3

Listeners of the meeting can also access the call through the Company’s investor relations website at https://ir.miniso.com/.

The replay will be available approximately two hours after the conclusion of the live event at the Company's investor relations website at https://ir.miniso.com/.

About MINISO Group

MINISO Group is a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs. Since opening our first store in Chinese mainland in 2013, the Company has successfully built two brands – "MINISO" and "TOP TOY". The Company's flagship brand "MINISO" has grown into a globally recognized retail brand that offers a frequently-refreshed assortment of lifestyle products through an extensive store network worldwide. The Company's products cover diverse consumer needs and consumers are drawn to MINISO for our products' trendiness, creativeness, high quality and affordability. For more information, please visit https://ir.miniso.com/.

Investor Relations Contact

MINISO Group Holding Limited

Email: ir@miniso.com

Phone: +86 (20) 36228788 Ext.8039

Exhibit 99.2

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

 

MINISO Group Holding Limited

名 創 優 品 集 團 控 股 有 限 公 司

(A company incorporated in the Cayman Islands with limited liability)

(Stock Code: 9896)

INSIDE INFORMATION

PRELIMINARY FINANCIAL PERFORMANCE

FOR THE SIX MONTHS ENDED JUNE 30, 2026

AND DATE OF BOARD MEETING

This announcement is made by MINISO Group Holding Limited (the “Company”, and together with its subsidiaries, the “Group”) in accordance with Rule 13.09(2)(a) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “Listing Rules”) and the Inside Information Provisions (as defined in the Listing Rules) under Part XIVA of the Securities and Futures Ordinance (Chapter 571 of the laws of Hong Kong).

The board (the “Board”) of directors (the “Directors”) of the Company wishes to inform the Company’s shareholders (the “Shareholders”) and potential investors that based on a preliminary review and assessment of the unaudited consolidated management accounts for the six months ended June 30, 2026 (the “26H1”), the Group expects to record (i) a revenue of approximately RMB11,450 million to RMB11,550 million, an increase of approximately 22% to 23% year over year; (ii) an operating profit of approximately RMB1,620 million to RMB1,660 million, an increase of approximately 5% to 7% year over year; (iii) a profit for the period of approximately RMB940 million to RMB960 million, an increase of approximately 4% to 6% year over year; and (iv) basic and diluted EPS of approximately RMB0.78 to RMB0.79, a year-over-year increase of approximately 5% to 7% and 6% to 9%, respectively.

1

The Group’s estimated consolidated operational results for 26H1 are as follows:

		For the six months ended June 30,						Estimated
		2026		2025				year-over-year
Item		(Unaudited)		(Unaudited)				change
		RMB million		RMB million				%
Revenue		Ranging from 11,450 to 11,550			9,393			22 to 23
Operating profit		Ranging from 1,620 to 1,660			1,546			5 to 7
Adjusted operating profit excluding foreign exchange gain or loss		Ranging from 1,610 to 1,650			1,551			4 to 6
Profit for the period		Ranging from 940 to 960			906			4 to 6
Adjusted net profit excluding foreign exchange gain or loss		Ranging from 1,210 to 1,230			1,243			(3) to (1)
Earnings per share (“EPS”)
–Basic EPS (RMB)		Ranging from 0.78 to 0.79			0.74			5 to 7
–Diluted EPS (RMB)		Ranging from 0.78 to 0.79			0.73			6 to 9

The increase of operating profit for 26H1 was mainly driven by an unrealized mark-to-market gain of approximately RMB277 million arising from fair value changes of an investment in a limited partnership investing in the AI industry, partially offset by (i) higher selling and distribution expenses; and (ii) a net foreign exchange loss of approximately RMB142 million.

The increase of profit for the period for 26H1 was primarily attributable to: (i) an unrealized mark-to-market gain of approximately RMB277 million arising from fair value changes of an investment in a limited partnership investing in the AI industry mentioned above; and (ii) approximately RMB60 million equity pick-up from its investment in Yonghui Superstores Co., Ltd(永輝超市股份有限公司)(“Yonghui”). Such positive contributions were partially offset by the following factors: (i) higher selling and distribution expenses; (ii) a net foreign exchange loss of approximately RMB142 million; (iii) higher finance costs, primarily attributable to increased interest expenses on lease liabilities related to directly operated stores; (iv) a loss from fair value change of derivative under mark-to-market impact in relation to the equity linked securities issued by the Company in 2025 (the “Equity Linked Securities”); and (v) a loss arising from preferred shares issued by TOP TOY in connection with its strategic financing in 2025.

In 26H1, the Company estimates to record (i) adjusted operating profit excluding foreign exchange gain or loss of approximately RMB1,610 million to RMB1,650 million, an increase of approximately 4% to 6% year over year; and (ii) adjusted net profit excluding foreign exchange gain or loss of approximately RMB1,210 million to RMB1,230 million, a decline of approximately 1% to 3% year over year.

We define adjusted operating profit as operating profit for the period excluding equity-settled share-based payment expenses and gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry, and adjusted net profit as profit for the period excluding the following items: (i) equity-settled share-based payment expenses; (ii) gain or loss from fair value changes of derivatives; (iii) issuance cost of derivatives; (iv) interest expenses related to the Equity Linked Securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui; (v) changes in fair value of redemption liabilities arising from preferred shares; (vi) share of profit or loss of Yonghui, net of tax; and (vii) gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry. Further details of the non-IFRS financial measures will be made available in the results announcement to be published by the Company.

2

As the Company is still in the process of preparing and finalizing its results for 26H1, the information contained in this announcement is only based on the preliminary review and assessment of the unaudited consolidated management accounts and is not based on any financial data or other information that has been audited or reviewed by the Company’s independent auditor or the audit committee of the Board. The above data may therefore differ from the figures to be disclosed in the unaudited consolidated financial statements to be published by the Company. Accordingly, the above figures are strictly for information only and not for any other purposes.

Shareholders and potential investors of the Company are advised not to place undue reliance on the information disclosed herein and to exercise caution when dealing in the securities of the Company. Any Shareholder or potential investor who is in doubt is advised to seek advice from professional advisers.

DATE OF BOARD MEETING

The Board hereby announces that a meeting of the Board will be held on Friday, August 28, 2026, for the purpose of considering and approving, inter alia: (i) the unaudited financial results of the Company for the three months ended June 30, 2026 and its publication, and (ii) the interim financial results of the Company for 26H1 and its publication in accordance with the Listing Rules.

The Company’s management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, August 28, 2026 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can be accessed via the following methods:

Access 1

Join Zoom meeting.

Zoom link: https://zoom.us/j/92213968231?pwd=6BiFT3ctp5uUiNjunNOPuKtKIadH7g.1

Meeting Number: 922 1396 8231

Meeting Passcode: 9896

3

Access 2

Listeners of the meeting may access the call by dialing the following numbers and using the same meeting number and passcode as access 1.

United States:	+1 689 278 1000 (or +1 719 359 4580)
Hong Kong, China:	+852 5803 3730 (or +852 5803 3731)
United Kingdom:	+44 203 481 5237 (or +44 131 460 1196)
France:	+33 1 7037 9729 (or +33 1 7037 2246)
Singapore:	+65 3158 7288 (or +65 3165 1065)
Canada:	+1 438 809 7799 (or +1 204 272 7920)

Access 3

Listeners of the meeting can also access the call through the Company’s investor relations website at https://ir.miniso.com/.

The replay will be available approximately two hours after the conclusion of the live event at the Company’s investor relations website at https://ir.miniso.com/.

By order of the Board

MINISO Group Holding Limited

Mr. YE Guofu

Executive Director and Chairman

Hong Kong, August 14, 2026

As of the date of this announcement, the Board comprises Mr. YE Guofu as executive Director, Ms. XU Lili, Mr. ZHU Yonghua and Mr. WANG Yongping as independent non-executive Directors.

4

Filing Exhibits & Attachments

2 documents

Press Releases

• EX-99.1 EXHIBIT 99.1 9.6 KB
• EX-99.2 EXHIBIT 99.2 29.1 KB