MINISO Group reported strong March quarter 2026 results, with rapid growth and higher profitability. Revenue rose 28.5% year over year to RMB5,688.4 million, driven by mid-single digit same-store sales growth and continued expansion to 8,565 stores worldwide, including 404 net new overseas stores versus a year earlier.
Profit for the period surged 199.7% to RMB1,248.1 million, helped by an RMB874.6 million unrealized fair value gain from an AI-focused limited partnership and RMB77.5 million profit contribution from Yonghui. Operating profit more than doubled to RMB1,521.4 million, lifting operating margin to 26.7%.
On a non-IFRS basis, adjusted net profit was RMB550.6 million, slightly below last year, and adjusted net margin narrowed to 9.7% as marketing, logistics and IP licensing costs rose. The company distributed US$115.8 million in cash dividends in April and May 2026 and plans potential share repurchases while maintaining a cash position of RMB7,049.1 million as of March 31, 2026.
MINISO Group Holding Limited expects very strong results for the quarter ended March 31, 2026. Based on preliminary unaudited figures, the Group forecasts revenue of about RMB5,678–5,728 million, up roughly 28–29% year over year, and operating profit of about RMB1,511–1,531 million, up about 113–116%.
Profit for the period is estimated at roughly RMB1,228–1,248 million, an increase of about 195–200% year over year, largely driven by an unrealized mark-to-market gain of RMB870–880 million from a limited partnership investment focused on early stage strategic pre-IPO AI opportunities and an estimated RMB78 million equity pick-up from Yonghui. Adjusted operating profit excluding foreign exchange is projected at RMB829–849 million, up about 13–16%, and adjusted net profit at RMB624–644 million, up about 7–10%.
The Board plans to approve the unaudited 26Q1 results at a meeting on May 26, 2026, followed by an earnings conference call on the same day, with details and replay access provided via Zoom dial-ins and the Company’s investor relations website.
MINISO Group Holding Limited is calling its annual general meeting for June 18, 2026 in Hong Kong and has filed its Form 20-F annual report for the year ended December 31, 2025. Shareholders and ADS holders of record on May 13, 2026 may vote in person or via proxy and ADS voting instructions.
At the meeting, the board is asking approval for a 10% general mandate to issue shares, a 10% mandate to repurchase shares, and a specific mandate to issue "Upper Strike Shares" under an existing call spread linked to US$550 million of equity linked securities. After dividend-related exercise price adjustments, up to 70,042,085 Upper Strike Shares may be issued. Shareholders will also vote on re-electing two independent non-executive directors and re-appointing Ernst & Young as auditors with an estimated 2026 audit fee of RMB15.0 million.
MINISO Group Holding Limited reports rapid expansion with 2025 revenue of RMB21,443,827 thousand, up from RMB13,838,797 thousand in 2023, driven by its MINISO and TOP TOY brands. Gross profit reached RMB9,648,119 thousand, supporting operating profit of RMB3,303,123 thousand.
Net profit from continuing operations in 2025 was RMB1,209,814 thousand, after higher finance costs, losses from equity‑accounted investees and fair value changes on redemption liabilities. As of December 31, 2025, MINISO had 1,237,564,177 ordinary shares outstanding.
The company is a Cayman holding company with most operations in mainland China, exposing it to PRC legal, FX, data‑security, anti‑monopoly and overseas‑listing oversight risks. It highlights HFCAA and PCAOB inspection developments, cybersecurity and data regulations, and PRC controls on cash transfers and dividends from mainland subsidiaries. MINISO also emphasizes required PRC and CSRC filings for overseas securities offerings and describes a policy to distribute at least 50% of adjusted net profit as semi‑annual dividends, subject to board discretion.
MINISO Group Holding Ltd director Xu Lili filed an amended Form 3 to correct how her equity holdings are classified. The amendment clarifies that she holds options to purchase 20,000 ordinary shares in the form of American depositary shares, with each ADS representing four ordinary shares.
The options were granted on October 15, 2020, vested in two installments on October 15, 2020 and October 15, 2021, and became exercisable upon vesting. The amendment moves these holdings from the ordinary share table to the derivative securities (options) table. The number of underlying ordinary shares beneficially owned remains unchanged.
MINISO Group Holding Limited reported that its controlling shareholder, chairman and CEO, Mr. Ye Guofu, plans to increase his stake in the company. He intends to purchase MINISO shares and/or ADSs over the next 12 months using his own funds for at least HK$50.0 million (approximately US$6.4 million).
Mr. Ye currently beneficially owns about 789,541,061 ordinary shares, representing roughly 63.7% of MINISO’s issued shares excluding treasury stock. Purchases will be made in open-market or private transactions after the blackout period following the release of MINISO’s first-quarter 2026 financial results and in compliance with applicable securities rules.
MINISO Group Holding Limited is adjusting the terms of its equity-linked securities and related call spread to reflect a newly approved dividend. After the Board approved a 2025 final cash dividend of US$0.3764 per ADS, or US$0.0941 per Share, the Equity Linked Securities Exercise Price will change from US$8.0314 per Share to US$7.8525 per Share, effective April 21, 2026. The number of Cash Settled Shares that may be delivered in cash settlement will increase from 68,481,979 to 70,042,085. The company is also adjusting the exercise prices of the related Lower Strike Call and Upper Strike Warrant and will issue an additional 1,560,106 Shares under its 2024 General Mandate, which allows up to 82,483,236 Shares based on 1,259,282,577 Shares outstanding and 19,519,108 Shares repurchased. The adjusted Equity Linked Securities Exercise Price remains above the benchmark price defined under the Hong Kong Listing Rules.
MINISO Group Holding Limited reported that it granted an aggregate of 327,558 restricted share units (RSUs) on April 3, 2026 under its 2020 Share Incentive Plan to seven employees who are not directors or senior management. These RSUs represent the same number of new shares, equal to approximately 0.03% of the company’s total shares in issue on the grant date.
The RSUs vest over roughly one to five years, with 211,678 RSUs for two grantees tied to financial and departmental performance targets, while awards to the other five grantees have no performance conditions. Unvested RSUs can be forfeited or clawed back upon contract expiry, performance failure, resignation, serious misconduct or unfair competition. After this grant, the company may still grant awards over 32,249,923 shares under the plan, including 30,663,342 new shares within the scheme mandate limit.