MNTN, Inc. Schedule 13G reports that four Greycroft entities collectively beneficially owned 4,607,957 shares of Class A common stock as of June 30, 2025, representing 9.99% of Class A stock outstanding when including 2,546,314 Class B shares convertible into Class A. The filing discloses 5,044,866 Class B shares held by Greycroft Partners II, L.P. and 2,061,643 Class A plus 130,631 Class B shares held by Greycroft Growth III, L.P. Voting and dispositive power over reported shares is shared; sole voting and dispositive power are reported as zero for the listed reporting persons. The reporting persons disclaim being a "group" and note a conversion restriction that limits conversions to avoid exceeding 9.99% ownership.
Positive
Clear disclosure of aggregate beneficial ownership equal to 4,607,957 Class A shares (9.99% when includable conversions are considered).
Identification of holdings by entity (5,044,866 Class B with GCP II; 2,061,643 Class A and 130,631 Class B with GCG III) provides transparency.
Conversion Restriction is disclosed, showing contractual limits that prevent conversion-based ownership from exceeding 9.99%.
Negative
No sole voting or dispositive power reported for the filing entities, indicating control is shared rather than held outright.
Ownership concentrated near the 9.99% threshold, which triggers contractual limits on conversions and may constrain future changes in economic or voting exposure.
Insights
TL;DR: Greycroft holds a near-10% economic stake in MNTN with shared voting power and a contractual conversion cap.
The Schedule 13G shows the reporting persons collectively beneficially own 9.99% of Class A common stock when includable convertible Class B shares are considered. Ownership is allocated between GCP II and GCG III, with shared voting and dispositive authority and no sole control recorded. The filing highlights a contractual "Conversion Restriction" that prevents conversions that would push ownership above 9.99%, which directly determines reported Class A exposure. This is a routine passive investor disclosure under Schedule 13G with materiality driven by the near-10% threshold for class ownership.
TL;DR: Shared control and a conversion cap shape Greycroft's influence despite sizable economic ownership.
The document clarifies that governance influence is exercised via shared voting power through general partner entities, not sole authority. The reporting persons explicitly disclaim group status. The Conversion Restriction is a key contractual limit affecting potential voting dilution from conversions. Signatures by the managing partner validate the filing. The disclosure is complete for Schedule 13G purposes and signals passive investor status rather than active control.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
MNTN, Inc.
(Name of Issuer)
Class A Common Stock, par value $0.0001
(Title of Class of Securities)
55318A108
(CUSIP Number)
06/30/2025
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
SCHEDULE 13G
CUSIP No.
55318A108
1
Names of Reporting Persons
Greycroft Partners II, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,482,044.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,482,044.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,482,044.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.4 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP No.
55318A108
1
Names of Reporting Persons
Greycroft Managers II, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,482,044.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,482,044.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,482,044.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.4 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP No.
55318A108
1
Names of Reporting Persons
Greycroft Growth III, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,125,913.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,125,913.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,125,913.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
4.6 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP No.
55318A108
1
Names of Reporting Persons
Greycroft Growth III, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,125,913.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,125,913.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,125,913.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
4.6 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
MNTN, Inc.
(b)
Address of issuer's principal executive offices:
823 Congress Avenue #1827, Austin, TX, 78768.
Item 2.
(a)
Name of person filing:
The names of the persons filing this report (collectively, the "Reporting Persons") are:
Greycroft Partners II, L.P. ("GCP II")
Greycroft Managers II, LLC ("GCP II GP")
Greycroft Growth III, L.P. ("GCG III")
Greycroft Growth III, LLC ("GCG III GP")
The Reporting Persons expressly disclaim status as a "group" for purposes of this Schedule 13G.
(b)
Address or principal business office or, if none, residence:
c/o Greycroft LP
292 Madison Avenue, Fl. 8
New York, NY 10017
(c)
Citizenship:
GCP II Delaware
GCP II GP Delaware
GCG III Delaware
GCG III GP Delaware
(d)
Title of class of securities:
Class A Common Stock, par value $0.0001
(e)
CUSIP No.:
55318A108
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
Row 9 of each Reporting Person's cover page to this Schedule 13G sets forth the aggregate number of securities of the Issuer beneficially owned by such Reporting Person as of June 30, 2025 and is incorporated by reference.
The Reporting Persons' ownership of the Issuer's securities consists of (i) 5,044,866 shares of Class B common stock directly held by GCP II; and (ii) 2,061,643 shares of Class A common stock and 130,631 shares of Class B common stock directly held by GCG III. Each share of Class B common stock is convertible into one share of Class A common stock, subject to the limitation described in the following paragraph.
Pursuant to an agreement among the Reporting Persons and the Issuer, the Reporting Persons are prohibited from converting their shares of Class B common stock into Class A common stock to the extent that, following such conversion, the Reporting Persons (and their attribution parties) would collectively own in excess of 9.99% of the outstanding Class A common stock (the "Conversion Restriction"). By virtue of the Conversion Restriction, as of June 30, 2025, the Reporting Persons were permitted to convert an aggregate of 2,546,314 shares of Class B common stock to Class A common stock. For purposes of this Schedule 13G, the beneficial ownership of shares issuable upon conversion of the Class B common stock held by the Reporting Persons has been allocated to GCP II and GCG III in proportion to their respective holdings of Class B common stock.
The Reporting Persons collectively beneficially owned an aggregate of 4,607,957 shares of Class A common stock as of June 30, 2025.
GCP II GP is the general partner of GCP II and shares voting and investment authority over the shares held by GCP II. GCG III GP is the general partner of GCG III and shares voting and investment authority over the shares held by GCG III.
The Reporting Persons expressly disclaim the existence of a "group" for purposes within the meaning of Section 13 of the Exchange Act and the filing of this report shall not be deemed an admission that the Reporting Persons constitute a group.
(b)
Percent of class:
Row 11 of each Reporting Person's cover page to this Schedule 13G sets forth the percentages of the securities of the Issuer beneficially owned by such Reporting Person as of June 30, 2025 and is incorporated by reference. The percentage set forth in each row 11 is based upon (i) the sum of 43,579,379 shares of Class A common stock outstanding as of June 30, 2025, as disclosed in the Issuer's Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2025, filed with the Securities and Exchange Commission (the "SEC") on August 11, 2025, and (ii) 2,546,314 shares of Class A common stock issuable upon conversion of Class B common stock held by the Reporting Persons.
The Reporting Persons collectively beneficially owned an aggregate of 9.99% of the Class A common stock as of June 30, 2025.
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
Row 5 of each Reporting Person's cover page to this Schedule 13G sets forth the sole power to vote or to direct the vote of securities of the Issuer beneficially owned by such Reporting Person as of June 30, 2025 and is incorporated by reference.
(ii) Shared power to vote or to direct the vote:
Row 6 of each Reporting Person's cover page to this Schedule 13G sets forth the shared power to vote or to direct the vote of securities of the Issuer beneficially owned by such Reporting Person as of June 30, 2025 and is incorporated by reference.
(iii) Sole power to dispose or to direct the disposition of:
Row 7 of each Reporting Person's cover page to this Schedule 13G sets forth the sole power to dispose or to direct the disposition of securities of the Issuer beneficially owned by such Reporting Person as of June 30, 2025 and is incorporated by reference.
(iv) Shared power to dispose or to direct the disposition of:
Row 8 of each Reporting Person's cover page to this Schedule 13G sets forth the shared power to dispose or to direct the disposition of securities of the Issuer beneficially owned by such Reporting Person as of June 30, 2025 and is incorporated by reference.
Item 5.
Ownership of 5 Percent or Less of a Class.
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
Not Applicable
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
Not Applicable
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Greycroft Partners II, L.P.
Signature:
/s/ Ian Sigalow
Name/Title:
By Greycroft Managers II, LLC, its General Partner, By Ian Sigalow, Managing Partner
Date:
08/14/2025
Greycroft Managers II, LLC
Signature:
/s/ Ian Sigalow
Name/Title:
By Ian Sigalow, Managing Partner
Date:
08/14/2025
Greycroft Growth III, L.P.
Signature:
/s/ Ian Sigalow
Name/Title:
By Greycroft Growth III, LLC, its General Partner, By Ian Sigalow, Managing Partner
How many Class A shares of MNTN does Greycroft collectively beneficially own?
The Reporting Persons collectively beneficially owned 4,607,957 Class A shares as of June 30, 2025.
What percentage of MNTN Class A stock does Greycroft own?
Including permitted conversions, the Reporting Persons collectively beneficially owned 9.99% of Class A common stock as of June 30, 2025.
What is the Conversion Restriction mentioned in the filing?
The Conversion Restriction prohibits converting Class B shares into Class A shares to the extent such conversion would cause the Reporting Persons (and attribution parties) to exceed 9.99% ownership of outstanding Class A stock.
Which Greycroft entities filed the Schedule 13G for MNTN?
The filers are Greycroft Partners II, L.P.; Greycroft Managers II, LLC; Greycroft Growth III, L.P.; and Greycroft Growth III, LLC.
Do the reporting persons claim to be a group under the Exchange Act?
No. The Reporting Persons expressly disclaim status as a "group" for purposes of the Schedule 13G.
