Cloudflare (NYSE: NET) CEO trust share sales and conversions detailed
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Cloudflare, Inc. CEO Matthew Prince reported trust-related share conversions and sales. Over February 24–26, trusts for which he serves as trustee or investment advisor converted multiple blocks of 52,384 Class B shares into Class A shares at no cost, on a one-to-one basis.
Across the same period, those trusts sold a total of 157,152 Class A shares in a series of open-market trades at weighted average prices generally in the $159–$177 range, executed under a pre-arranged Rule 10b5-1 trading plan adopted on February 11, 2025. Following these transactions, indirect holdings included 4,876,314 Class B shares and 22,911 Class A shares, in addition to 406,811 Class A shares held directly.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 157,152 shares ($26,559,683)
Net Sell
38 txns
Insider
Prince Matthew
Role
CEO & Board Co-Chair
Sold
157,152 shs ($26.56M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 52,384 | $0.00 | -- |
| Conversion | Class A Common Stock | 52,384 | $0.00 | -- |
| Sale | Class A Common Stock | 4,097 | $171.1086 | $701K |
| Sale | Class A Common Stock | 8,393 | $171.9769 | $1.44M |
| Sale | Class A Common Stock | 5,926 | $173.0618 | $1.03M |
| Sale | Class A Common Stock | 15,648 | $174.1765 | $2.73M |
| Sale | Class A Common Stock | 14,454 | $174.8496 | $2.53M |
| Sale | Class A Common Stock | 3,468 | $175.9376 | $610K |
| Sale | Class A Common Stock | 398 | $177.039 | $70K |
| Conversion | Class B Common Stock | 52,384 | $0.00 | -- |
| Conversion | Class A Common Stock | 52,384 | $0.00 | -- |
| Sale | Class A Common Stock | 2,645 | $163.2907 | $432K |
| Sale | Class A Common Stock | 1,411 | $164.505 | $232K |
| Sale | Class A Common Stock | 821 | $165.3103 | $136K |
| Sale | Class A Common Stock | 5,562 | $166.6794 | $927K |
| Sale | Class A Common Stock | 6,641 | $167.5226 | $1.11M |
| Sale | Class A Common Stock | 8,657 | $168.7094 | $1.46M |
| Sale | Class A Common Stock | 6,032 | $169.4587 | $1.02M |
| Sale | Class A Common Stock | 5,480 | $170.8155 | $936K |
| Sale | Class A Common Stock | 11,904 | $171.5207 | $2.04M |
| Sale | Class A Common Stock | 3,231 | $172.5468 | $557K |
| Conversion | Class B Common Stock | 52,384 | $0.00 | -- |
| Conversion | Class A Common Stock | 52,384 | $0.00 | -- |
| Sale | Class A Common Stock | 595 | $160.1678 | $95K |
| Sale | Class A Common Stock | 2,242 | $161.9865 | $363K |
| Sale | Class A Common Stock | 5,917 | $162.8151 | $963K |
| Sale | Class A Common Stock | 21,363 | $163.8467 | $3.50M |
| Sale | Class A Common Stock | 14,813 | $164.6557 | $2.44M |
| Sale | Class A Common Stock | 5,340 | $165.8132 | $885K |
| Sale | Class A Common Stock | 2,114 | $166.6586 | $352K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 4,876,314 shares (Indirect, See footnote);
Class A Common Stock — 75,295 shares (Indirect, See footnote);
Class A Common Stock — 406,811 shares (Direct)
Footnotes (1)
- Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 11, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $159.62 to $160.605, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (27) to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $161.29 to $162.27, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $162.29 to $163.27, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $163.295 to $164.29, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $164.295 to $165.28, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $165.30 to $166.295, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $166.325 to $167.14, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $162.88 to $163.87, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $164.00 to $164.88, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $165.005 to $165.925, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $166.05 to $167.045, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $167.065 to $168.06, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $168.10 to $169.09, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $169.10 to $170.095, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $170.105 to $171.10, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $171.12 to $172.10, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $172.125 to $172.995, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $170.505 to $171.50, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $171.515 to $172.495, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $172.535 to $173.53, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $173.54 to $174.535, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $174.54 to $175.52, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $175.575 to $176.45, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $176.60 to $177.285, inclusive. The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor. The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor. The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust dated May 20, 2024, for which the reporting person serves as co-trustee and investment advisor. The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 dated August 20, 2024, for which the reporting person serves as co-trustee and investment advisor. The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust dated May 10, 2025, for which the reporting person serves as an investment advisor. The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust 2 dated August 11, 2025, for which the reporting person serves as co-trustee and investment advisor.
FAQ
What insider transactions did Cloudflare (NET) report for Matthew Prince?
Cloudflare reported that trusts associated with CEO Matthew Prince converted several 52,384-share blocks of Class B into Class A, then sold 157,152 Class A shares in open-market trades over February 24–26, 2026, under a Rule 10b5-1 trading plan.