Cloudflare (NET) CEO trades 86K shares while keeping sizable Class B stake
Rhea-AI Filing Summary
Cloudflare, Inc. CEO Matthew Prince reported a series of indirect transactions in Class A and Class B Common Stock. Trusts associated with him converted Class B Common Stock into 86,014 shares of Class A Common Stock at a conversion price of $0.00 per share, then sold the resulting Class A shares in multiple open-market trades at weighted average prices in the mid-$240s per share. The filing notes these sales were made under a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. As of July 1, 2026, he also held 360,807 shares of Class A Common Stock directly, and several indirect Class B positions that are each convertible into large blocks of Class A shares.
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Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 18,752 | $0.00 | $0.00 |
| Conversion | Class B Common Stock | 33,631 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 18,752 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 106 | $244.8702 | $26K |
| Sale | Class A Common Stock | 4,182 | $245.9338 | $1.03M |
| Sale | Class A Common Stock | 4,686 | $246.6262 | $1.16M |
| Sale | Class A Common Stock | 5,170 | $247.646 | $1.28M |
| Sale | Class A Common Stock | 3,624 | $248.6202 | $901K |
| Sale | Class A Common Stock | 965 | $249.5209 | $241K |
| Sale | Class A Common Stock | 19 | $250.3897 | $5K |
| Conversion | Class A Common Stock | 33,631 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 288 | $243.8195 | $70K |
| Sale | Class A Common Stock | 1,883 | $245.6074 | $462K |
| Sale | Class A Common Stock | 11,370 | $246.2398 | $2.80M |
| Sale | Class A Common Stock | 8,804 | $247.3796 | $2.18M |
| Sale | Class A Common Stock | 7,678 | $248.3155 | $1.91M |
| Sale | Class A Common Stock | 3,288 | $249.2007 | $819K |
| Sale | Class A Common Stock | 320 | $249.993 | $80K |
| Conversion | Class B Common Stock | 33,631 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 33,631 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 4,709 | $239.6359 | $1.13M |
| Sale | Class A Common Stock | 5,738 | $240.4814 | $1.38M |
| Sale | Class A Common Stock | 8,724 | $241.6077 | $2.11M |
| Sale | Class A Common Stock | 6,481 | $242.3757 | $1.57M |
| Sale | Class A Common Stock | 762 | $243.4556 | $186K |
| Sale | Class A Common Stock | 1,738 | $244.6423 | $425K |
| Sale | Class A Common Stock | 2,510 | $245.4885 | $616K |
| Sale | Class A Common Stock | 2,405 | $246.7104 | $593K |
| Sale | Class A Common Stock | 564 | $247.3302 | $139K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (33)
- F1. Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.
- F2. The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.
- F3. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $239.035 to $240.0325, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (12) and (14) through (27) to this Form 4.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $240.0375 to $241.035, inclusive.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $241.04 to $242.035, inclusive.
- F7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $242.04 to $243.03, inclusive.
- F8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $243.04 to $243.93, inclusive.
- F9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.0675 to $245.05, inclusive.
- F10. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.07 to $246.02, inclusive.
- F11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.23 to $247.215, inclusive.
- F12. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.23 to $247.485, inclusive.
- F13. The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.
- F14. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.18 to $245.05, inclusive.
- F15. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.1825 to $246.18, inclusive.
- F16. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.185 to $247.18, inclusive.
- F17. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.185 to $248.175, inclusive.
- F18. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248.185 to $249.175, inclusive.
- F19. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.225 to $250.1075, inclusive.
- F20. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.345 to $250.43, inclusive.
- F21. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5125 to $244.18, inclusive.
- F22. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.825 to $245.8225, inclusive.
- F23. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.825 to $246.81, inclusive.
- F24. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.83 to $247.8275, inclusive.
- F25. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.8375 to $248.83, inclusive.
- F26. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248.85 to $249.81, inclusive.
- F27. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.85 to $250.43, inclusive.
- F28. The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.
- F29. The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.
- F30. The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust dated May 20, 2024, for which the reporting person serves as co-trustee and investment advisor.
- F31. The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 dated August 20, 2024, for which the reporting person serves as co-trustee and investment advisor.
- F32. The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust dated May 10, 2025, for which the reporting person serves as an investment advisor.
- F33. The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust 2 dated August 11, 2025, for which the reporting person serves as co-trustee and investment advisor.
Key Figures
Key Terms
Rule 10b5-1 trading plan regulatory
Class B Common Stock financial
weighted average price financial
Grantor Retained Annuity Trust financial
investment advisor financial
Revocable Trust financial
FAQ
What insider transactions did Cloudflare (NET) report for CEO Matthew Prince?
Were the Cloudflare (NET) insider sales made under a Rule 10b5-1 plan?
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