[Form 4] Cloudflare, Inc. Insider Trading Activity
Cloudflare director Mark J. Hawkins reported a sale of 1,000 shares of Class A common stock on 10/01/2025 at a price of $212.83 per share, leaving him with 11,990 shares held directly. The filing states the sale was executed under a Rule 10b5-1 trading plan adopted by the reporting person on 05/30/2025. The Form 4 was signed by a power of attorney on behalf of the reporting person.
- Transaction executed under a Rule 10b5-1 trading plan, indicating pre-established trading parameters
- Timely Form 4 disclosure filed to report the transaction
- Remaining direct ownership disclosed (11,990 shares) giving transparency on post-sale holdings
- Director reduced direct holdings by 1,000 shares
- Sale price $212.83 could be viewed by some investors as a liquidity event by insider
Insights
TL;DR: Director sold a small number of shares under a pre-established 10b5-1 plan; disclosure is routine and likely not material to valuation.
The sale of 1,000 shares at $212.83 reduced direct beneficial ownership to 11,990 shares. Because the transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on 05/30/2025, timing is pre-planned rather than opportunistic. For most investors, a director sale of this size is informational but not transformational given the remaining holding.
TL;DR: Proper Section 16 disclosure and use of a 10b5-1 plan indicate governance controls are in place.
The Form 4 documents timely reporting and notes the 10b5-1 plan adoption date, which supports compliance with insider trading rules. The signature by power of attorney is standard practice for filings and does not, by itself, indicate governance issues. The single non-derivative sale reported is routine for executives or directors managing personal liquidity.