Cloudflare (NYSE: NET) CEO’s trust sells 659 shares in 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Cloudflare, Inc. CEO and Board Co-Chair Matthew Prince reported small open-market sales of Class A Common Stock executed through a trust. On April 8, 2026, entities associated with him sold a total of 659 shares at weighted-average prices around $223–$224 per share under a pre-arranged Rule 10b5-1 trading plan. After these indirect sales, a separate holding entry shows he continues to own 406,315 Class A shares directly as of April 6, 2026, indicating these transactions represent a very small portion of his overall position.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 659 shares ($147,367)
Net Sell
3 txns
Insider
Prince Matthew
Role
CEO & Board Co-Chair
Sold
659 shs ($147K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 657 | $223.62 | $147K |
| Sale | Class A Common Stock | 2 | $224.32 | $448.64 |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2 shares (Indirect, See footnote);
Class A Common Stock — 406,315 shares (Direct)
Footnotes (1)
- The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 11, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $223.24 to $224.07, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. Total reflects the accurate number of Class A Common Stock shares granted on February 6, 2026, updated to correct the prior filing due to an error in grant size valuation. Total securities beneficially owned has been updated accordingly.
Key Figures
Shares sold total: 659 shares
Sale price (657 shares): $223.62 per share
Sale price (2 shares): $224.32 per share
+1 more
4 metrics
Shares sold total
659 shares
Class A Common Stock sold on April 8, 2026
Sale price (657 shares)
$223.62 per share
Weighted-average price for 657 shares sold April 8, 2026
Sale price (2 shares)
$224.32 per share
Price for remaining 2 shares sold April 8, 2026
Direct holdings after
406,315 shares
Direct Class A holdings as of April 6, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average price, Revocable Trust, Class A Common Stock
4 terms
Rule 10b5-1 trading plan financial
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Revocable Trust financial
"The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015..."
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
Class A Common Stock financial
"Total reflects the accurate number of Class A Common Stock shares granted on February 6, 2026..."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
What insider transaction did Cloudflare (NET) disclose for Matthew Prince?
Cloudflare reported that Matthew Prince, its CEO and Board Co-Chair, oversaw sales of 659 shares of Class A Common Stock on April 8, 2026. These were open-market transactions executed indirectly through a trust, not a large change relative to his overall holdings.