Cloudflare CEO reports trust stock sales under plan
Cloudflare, Inc. CEO, Board Co‑Chair and 10% owner Matthew Prince reported indirect transactions in company stock.
Rhea-AI Filing Summary
Cloudflare, Inc. CEO, Board Co‑Chair and 10% owner Matthew Prince reported indirect transactions in company stock. On August 4–5, 2026, family trusts for which he serves as trustee or investment advisor converted 52,383 Class B shares into an equal number of Class A shares.
Those trusts also sold an aggregate of 51,034 Class A shares in numerous transactions reported as open‑market or private sales at weighted‑average prices, under a Rule 10b5‑1 trading plan adopted on February 26, 2026. The filing lists large remaining indirect Class B positions, including 6,928,408 and 2,000,000 shares, each convertible one‑for‑one into Class A.
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Insights
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Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F19, F20 | 18,752 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F19, F3 | 33,631 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F19, F20 | 18,752 | -- | -- |
| Sale | Class A Common Stock F1, F21, F20 | 1,156 | $291.6393 | $337K |
| Sale | Class A Common Stock F1, F22, F20 | 422 | $292.7401 | $124K |
| Sale | Class A Common Stock F1, F23, F20 | 575 | $293.6468 | $169K |
| Sale | Class A Common Stock F1, F24, F20 | 4,334 | $295.0486 | $1.28M |
| Sale | Class A Common Stock F1, F25, F20 | 5,602 | $295.7494 | $1.66M |
| Sale | Class A Common Stock F1, F26, F20 | 2,841 | $296.8268 | $843K |
| Sale | Class A Common Stock F1, F27, F20 | 1,540 | $297.8115 | $459K |
| Sale | Class A Common Stock F1, F28, F20 | 782 | $298.8746 | $234K |
| Sale | Class A Common Stock F1, F29, F20 | 623 | $299.9394 | $187K |
| Sale | Class A Common Stock F1, F30, F20 | 232 | $301.1491 | $70K |
| Sale | Class A Common Stock F1, F31, F20 | 338 | $302.2016 | $102K |
| Sale | Class A Common Stock F1, F32, F20 | 307 | $302.86 | $93K |
| Conversion | Class A Common Stock F19, F3 | 33,631 | -- | -- |
| Sale | Class A Common Stock F1, F2, F3 | 304 | $287.9893 | $88K |
| Sale | Class A Common Stock F1, F4, F3 | 869 | $289.1818 | $251K |
| Sale | Class A Common Stock F1, F5, F3 | 1,400 | $289.8711 | $406K |
| Sale | Class A Common Stock F1, F6, F3 | 643 | $290.9883 | $187K |
| Sale | Class A Common Stock F1, F7, F3 | 182 | $292.3052 | $53K |
| Sale | Class A Common Stock F1, F8, F3 | 272 | $293.0525 | $80K |
| Sale | Class A Common Stock F1, F9, F3 | 404 | $294.3084 | $119K |
| Sale | Class A Common Stock F1, F10, F3 | 2,765 | $295.772 | $818K |
| Sale | Class A Common Stock F1, F11, F3 | 3,538 | $296.7322 | $1.05M |
| Sale | Class A Common Stock F1, F12, F3 | 6,984 | $297.4917 | $2.08M |
| Sale | Class A Common Stock F1, F13, F3 | 846 | $298.6506 | $253K |
| Sale | Class A Common Stock F1, F14, F3 | 1,820 | $299.8047 | $546K |
| Sale | Class A Common Stock F1, F15, F3 | 644 | $300.5215 | $194K |
| Sale | Class A Common Stock F1, F16, F3 | 5,191 | $302.0894 | $1.57M |
| Sale | Class A Common Stock F1, F17, F3 | 6,038 | $302.967 | $1.83M |
| Sale | Class A Common Stock F1, F18, F3 | 382 | $303.601 | $116K |
| holding | Class B Common Stock F19, F33 | -- | -- | -- |
| holding | Class B Common Stock F19, F34 | -- | -- | -- |
| holding | Class B Common Stock F19, F35 | -- | -- | -- |
| holding | Class B Common Stock F19, F36 | -- | -- | -- |
| holding | Class B Common Stock F19, F37 | -- | -- | -- |
| holding | Class B Common Stock F19, F38 | -- | -- | -- |
Footnotes (38)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $287.475 to $288.41, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (4) through (18) and (21) through (32) to this Form 4.
- F3. The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $288.525 to $289.485, inclusive.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $289.53 to $290.5125, inclusive.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $290.535 to $291.495, inclusive.
- F7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $291.605 to $292.525, inclusive.
- F8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $292.615 to $293.335, inclusive.
- F9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $293.8125 to $294.79, inclusive.
- F10. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $295.1575 to $296.155, inclusive.
- F11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $296.16 to $297.16, inclusive.
- F12. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $297.165 to $298.11, inclusive.
- F13. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $298.1875 to $299.16, inclusive.
- F14. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $299.24 to $300.235, inclusive.
- F15. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.275 to $300.84, inclusive.
- F16. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.52 to $302.52, inclusive.
- F17. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $302.53 to $303.53, inclusive.
- F18. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.54 to $303.715, inclusive.
- F19. Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.
- F20. The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.
- F21. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $291.15 to $292.06, inclusive.
- F22. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $292.26 to $293.2525, inclusive.
- F23. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $293.2675 to $294.2025, inclusive.
- F24. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $294.37 to $295.37, inclusive.
- F25. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $295.375 to $296.37, inclusive.
- F26. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $296.38 to $297.37, inclusive.
- F27. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $297.39 to $298.39, inclusive.
- F28. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $298.41 to $299.4025, inclusive.
- F29. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $299.53 to $300.495, inclusive.
- F30. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.54 to $301.54, inclusive.
- F31. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.60 to $302.575, inclusive.
- F32. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $302.6075 to $303.19, inclusive.
- F33. The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.
- F34. The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.
- F35. The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust dated May 20, 2024, for which the reporting person serves as co-trustee and investment advisor.
- F36. The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 dated August 20, 2024, for which the reporting person serves as co-trustee and investment advisor.
- F37. The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust dated May 10, 2025, for which the reporting person serves as an investment advisor.
- F38. The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust 2 dated August 11, 2025, for which the reporting person serves as co-trustee and investment advisor.
Key Figures
Key Terms
Rule 10b5-1 trading plan regulatory
weighted average price financial
Revocable Trust financial
Grantor Retained Annuity Trust financial
FAQ
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What did Cloudflare (NET) CEO Matthew Prince report in this Form 4?
Were the Cloudflare (NET) trades made under a Rule 10b5-1 trading plan?
What indirect Cloudflare (NET) holdings does Matthew Prince continue to report?
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