Netflix (NASDAQ: NFLX) director Smith trades options and stock
Rhea-AI Filing Summary
Netflix Inc. director Bradford L. Smith reported multiple option exercises and share sales in Netflix common stock. On January 15, 2026, he exercised five non-qualified stock option grants with exercise prices between $9.31 and $10.57, acquiring a total of 31,790 shares. That same day, he sold 31,790 shares of common stock in three transactions at weighted average prices of $88.2749, $89.1801, and $89.8567, with individual trades taking place within the price ranges disclosed in the notes. The activity was conducted under a Rule 10b5-1 trading plan adopted on February 10, 2025. After these transactions, Smith directly owned 79,690 Netflix shares, and the holdings reflect a ten-for-one forward stock split effective after market close on November 14, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (right to buy) | 6,640 | $0.00 | -- |
| Exercise | Non-Qualified Stock Option (right to buy) | 6,360 | $0.00 | -- |
| Exercise | Non-Qualified Stock Option (right to buy) | 5,910 | $0.00 | -- |
| Exercise | Non-Qualified Stock Option (right to buy) | 6,720 | $0.00 | -- |
| Exercise | Non-Qualified Stock Option (right to buy) | 6,160 | $0.00 | -- |
| Exercise | Common Stock | 6,640 | $9.41 | $62K |
| Exercise | Common Stock | 6,360 | $9.83 | $63K |
| Exercise | Common Stock | 5,910 | $10.57 | $62K |
| Exercise | Common Stock | 6,720 | $9.31 | $63K |
| Exercise | Common Stock | 6,160 | $10.15 | $63K |
| Sale | Common Stock | 11,306 | $88.2749 | $998K |
| Sale | Common Stock | 20,454 | $89.1801 | $1.82M |
| Sale | Common Stock | 30 | $89.8567 | $3K |
Footnotes (1)
- Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 2/10/2025. This transaction was executed in multiple trades at prices ranging from $87.84 to $88.835. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $88.84 to $89.82. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $89.85 to $89.86. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
FAQ
What insider activity did Netflix (NFLX) director Bradford L. Smith report?
Bradford L. Smith reported exercising non-qualified stock options to acquire 31,790 shares of Netflix common stock and selling 31,790 shares on January 15, 2026. The sales were made in three transactions at weighted average prices of $88.2749, $89.1801, and $89.8567.
Was the Netflix (NFLX) insider trading by Bradford L. Smith under a Rule 10b5-1 plan?
Yes. The filing states that the transactions were made pursuant to a Rule 10b5-1 trading plan adopted by Bradford L. Smith on February 10, 2025. Such plans are pre-arranged trading programs intended to meet the affirmative defense conditions of Rule 10b5-1(c).
What stock options did Bradford L. Smith exercise in this Netflix (NFLX) Form 4?
He exercised five non-qualified stock options (right to buy) covering 6,640, 6,360, 5,910, 6,720, and 6,160 shares of Netflix common stock. The exercise prices were $9.41, $9.83, $10.57, $9.31, and $10.15, respectively.