NextTrip JOURNY TV tops 307M viewing minutes in 2026
The advertising gains cover only Samsung U.S. programmatic sales; more than $5 million in separate direct-sales opportunities remains under discussion.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Filing Summary
NextTrip, Inc. (NTRP) reported initial viewing and advertising metrics for JOURNY TV. From January through August 2026, the platform generated more than 307 million viewing minutes, averaging approximately 38 million minutes per month; reported on-screen viewing time exceeded 30 minutes. JOURNY TV is distributed across more than a dozen major platforms in approximately 100 countries, with estimated potential reach exceeding 250 million viewers; potential reach is distinct from measured viewers and viewing minutes.
After a July 2026 advertising-operations transition, average monthly Samsung U.S. programmatic advertising revenue increased approximately 668% versus the January–June 2026 monthly average, while average CPM increased nearly sixfold. NextTrip projects calendar-year 2026 Samsung U.S. programmatic advertising revenue to nearly double versus calendar-year 2025, representing approximately 100% year-over-year growth. These figures cover only Samsung U.S. programmatic advertising, not total JOURNY TV or consolidated company revenue; the full-year figure is a projection.
Separately, NextTrip’s direct-sales organization built a pipeline of more than $5 million in potential media advertising, sponsorship and strategic-partnership opportunities over the past four months. The opportunities are under discussion and are not contracted commitments or guaranteed revenue.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Positive
- Moderate pointSamsung U.S. programmatic revenue rose approximately 668% versus the January–June 2026 monthly average.
Negative
- None.
8-K Event Classification
Key Figures
Key Terms
programmatic advertising technical
cost per thousand advertising impressions (CPM) financial
content-to-commerce technical
FAQ
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How many viewing minutes did JOURNY TV report for NTRP?
How much did NTRP's JOURNY TV advertising revenue increase?
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
CURRENT REPORT
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If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 7.01 Regulation FD Disclosure
On October 8, 2026, NextTrip, Inc. (the ‘Company’) issued a press release reporting initial global viewing metrics and advertising monetization progress for JOURNY TV, its consolidated entertainment and travel-inspiration platform. From January through August 2026, JOURNY TV generated more than 307 million viewing minutes, averaging approximately 38 million minutes per month, with reported on-screen viewing time exceeding 30 minutes.
Following its July 2026 advertising operations transition, average monthly Samsung U.S. programmatic advertising revenue increased approximately 668%, and average CPM increased nearly sixfold, compared with the January–June 2026 averages. The Company projects calendar-year 2026 Samsung U.S. programmatic advertising revenue to nearly double compared with calendar-year 2025. These advertising figures relate exclusively to Samsung U.S. programmatic advertising and do not represent total JOURNY TV or consolidated Company revenue; the full-year figure is a projection.
JOURNY TV supports the Company’s content-to-commerce strategy by connecting entertainment and travel inspiration with advertising, sponsorship and travel planning and booking opportunities. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference.
The information in this Report, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that Section, nor shall it be deemed subject to the requirements of Item 10 of Regulation S-K, nor shall it be deemed incorporated by reference into any filing of the Company under the Securities Act or the Exchange Act, whether made before or after the date hereof, regardless of any general incorporation language in such filing. The furnishing of this information hereby shall not be deemed an admission as to the materiality of any such information.
Forward-Looking Statements
This Report, including Exhibit 99.1 attached hereto, contains certain forward-looking statements that involve substantial risks and uncertainties. When used herein, the terms “anticipates,” “expects,” “estimates,” “believes,” “will” and similar expressions, as they relate to the Company or its management, are intended to identify such forward-looking statements.
Forward-looking statements in this Report, including Exhibit 99.1 attached hereto, or hereafter, including in other publicly available documents filed with the Securities and Exchange Commission (the “Commission”), reports to the stockholders of the Company and other publicly available statements issued or released by the Company, involve known and unknown risks, uncertainties and other factors which could cause the Company’s actual results, performance (financial or operating) or achievements to differ from the future results, performance (financial or operating) or achievements expressed or implied by such forward-looking statements. Such future results are based upon management’s best estimates based upon current conditions and the most recent results of operations. These risks include, but are not limited to, the risks set forth herein and in such other documents filed with the Commission, each of which could adversely affect the Company’s business and the accuracy of the forward-looking statements contained herein. The Company’s actual results, performance or achievements may differ materially from those expressed or implied by such forward-looking statements.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits. The following exhibits are filed herewith.
Exhibit Number |
Description | |
| 99.1 | Press Release, dated October 8, 2026 | |
| 104 | Cover Page Interactive Data File (embedded within the inline XBRL Document) |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| NEXTTRIP, INC. | ||
| Date: October 8, 2026 | By: | /s/ William Kerby |
| Name: | William Kerby | |
| Title: | Chief Executive Officer | |
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Exhibit 99.1
NextTrip Reports More Than 307 Million JOURNY TV Viewing Minutes and Strong Advertising Monetization Gains
Consolidated global entertainment and travel platform averages approximately 38 million monthly viewing minutes across January–August 2026; reported on-screen viewing time exceeds 30 minutes
Samsung U.S. programmatic advertising revenue projected to nearly double in calendar 2026 following significant gains in monthly revenue and CPM
Modeled audience profile highlights affluent households as JOURNY TV expands opportunities for advertisers, sponsors and travel partners
Sunrise, FL – October 8, 2026 – NextTrip, Inc. (NASDAQ: NTRP) (“NextTrip,” the “Company,” “we,” “our,” or “us”), a technology-forward travel and media company defining the intersection of Media and Travel, today announced initial global viewing metrics and advertising monetization progress for JOURNY TV. With its television brands, technology stack and channel operations now consolidated under JOURNY TV, the Company has established a unified global entertainment and travel-inspiration platform connecting audiences, advertisers and travel partners across a growing distribution network.
From January through August 2026, JOURNY TV generated more than 307 million total viewing minutes, averaging approximately 38 million minutes per month. Alongside this audience scale, advertising operations improvements have driven substantial monetization gains within Samsung U.S. programmatic advertising, where NextTrip has its greatest operational control and most extensive performance data.
“We have spent the past several years assembling the media assets, distribution, travel products and technology behind this model,” said Bill Kerby, NextTrip co-founder and Chief Executive Officer. “With JOURNY TV now consolidated into a unified platform, our focus is on execution and scale. These initial viewing metrics and advertising improvements provide an important baseline for shareholders and demonstrate the opportunity we are building for advertisers, sponsors and travel partners.”
Advertising Operations Optimization Drives Monetization Gains
Following the July 2026 transition to a new advertising operations partner, JOURNY TV’s Samsung U.S. programmatic advertising performance improved significantly. Based on advertising operations reporting for the post-transition period available to date:
Average monthly advertising revenue increased approximately 668% compared with the January–June 2026 monthly average.
Average cost per thousand advertising impressions (CPM) increased nearly sixfold compared with the first six months of 2026.
These improvements, together with continued growth in available inventory, have contributed to projected calendar-year 2026 Samsung U.S. programmatic advertising revenue nearly doubling versus calendar-year 2025, representing approximately 100% year-over-year growth.
These advertising performance figures and the revenue projection relate exclusively to Samsung U.S. programmatic advertising. They do not represent total JOURNY TV revenue or NextTrip’s consolidated revenue. The annual comparison covers January through December and is separate from the Company’s fiscal-year financial reporting. The full-year 2026 figure is a projection, not a completed-year result.
“We now have a clearer view of how audience consumption translates into advertising performance,” said Casey D’Ambra, President of Media at NextTrip. “Samsung U.S. is a key market for our advertising business, and the improvement we are seeing there is encouraging. As we expand JOURNY TV’s distribution and global entertainment offering, those insights help inform how we develop monetization opportunities across the broader platform.”
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A Global Entertainment and Travel Audience
JOURNY TV’s January–August 2026 viewing was geographically diversified:
| ● | Latin America accounted for approximately 133.0 million minutes, or 43% of consumption; |
| ● | North America, 88.2 million, or 29%; |
| ● | Asia-Pacific, 37.1 million, or 12%; |
| ● | Europe, 32.7 million, or 11%; |
| ● | and other markets, 15.0 million, or 5%. |
(Figures are rounded).
JOURNY programming is distributed across more than a dozen major platforms in approximately 100 countries, with an estimated potential global reach exceeding 250 million viewers. Potential distribution reach is distinct from measured viewers or viewing minutes. Recent expansions include JOURNY TV’s YouTube presence, international distribution on LG Channels and JOURNY Español across Spanish-language markets; the January–August results do not reflect the contribution from YouTube.
The consolidated offering brings global entertainment and travel-inspirational storytelling together under one brand, creating opportunities to engage viewers through entertaining stories about destinations, hotels, cruises and experiences. For advertisers and partners, JOURNY TV combines broad distribution with programming that provides a relevant setting for destination marketing, brand campaigns and sponsored content.
JOURNY TV’s reported on-screen viewing time exceeds 30 minutes, indicating sustained engagement with its shows beyond a brief stop while channel surfing. This adds an important dimension to the audience story: viewers are spending meaningful time with JOURNY TV’s entertainment and travel-inspirational programming. For advertisers, sponsors and travel partners, that sustained viewing provides an opportunity to connect with audiences as stories unfold and travel inspiration develops.
An Engaged and Affluent Audience for Advertisers and Partners
The August 2026 Elemental TV JOURNY Audience Extension Model combines measured delivery data with platform-published audience composition to estimate demographic brackets. The modeled profile indicates:
| ● | Approximately 56% of viewers are age 45 or older. |
| ● | Approximately 36% are in households earning $200,000 or more, compared with 23% in the modeled blended distribution footprint, approximately 57% greater representation. |
| ● | Approximately 11% are in households earning more than $500,000, compared with 6% in the blended footprint, approximately 83% greater representation. |
| ● | The audience is approximately 54% female and 46% male; |
| ● | Approximately 68% are homeowners and 38% are college-educated. |
These modeled estimates provide an audience-planning reference for advertising and sponsorship discussions; they are not a direct census of every viewer across JOURNY TV’s global distribution.
“For advertisers, audience quality and engagement matter alongside scale,” said Amy Proost, Chief Revenue Officer of NextTrip. “JOURNY TV combines global entertainment and travel inspiration with an engaged audience that includes meaningful representation among mature and higher-income households. We are seeing growing commercial interest in that combination. Over the past four months, separate from our programmatic advertising business, our direct sales organization has built a pipeline of more than $5 million in potential new media advertising, sponsorship and strategic partnership opportunities across NextTrip’s expanding media and travel ecosystem. These opportunities are under discussion and are not contracted commitments or guaranteed revenue, but they demonstrate the interest we are working to turn into long-term commercial relationships.”
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Better Analytics Support Platform Growth
JOURNY TV’s consolidated operating infrastructure and enhanced dashboards give management greater visibility into content consumption, audience geography and platform performance, alongside advertising delivery and monetization where reporting is available. These insights support programming, distribution and advertising decisions and provide a stronger basis for performance discussions with stakeholders and commercial partners. The Samsung U.S. results offer an initial measurable example of that progress.
Connecting Entertainment and Inspiration to Travel Commerce
JOURNY TV is designed to create two complementary revenue opportunities: advertising and sponsorship around its entertainment-first programming, and travel transactions inspired by that content. Through JOURNYGO, interactive content-to-commerce capabilities and NextTrip’s broader booking infrastructure, the Company is connecting discovery with planning, itinerary development, booking and fulfillment.
NextTrip’s travel brands and services, including Five Star Alliance, NextTrip Groups and NextTrip Pro’s advisor and agency tools, extend those capabilities across luxury travel, group trips, destination weddings and other experiences. The integrated model is designed to help consumers act on their inspiration while creating engagement and business opportunities for brands, sponsors, advertisers, travel advisors, suppliers and destination partners.
Advertisers, sponsors and prospective content or travel partners interested in JOURNY TV can contact NextTrip using the corporate contact below. For more information about NextTrip’s media and travel ecosystem, visit www.nexttripinc.com.
About NextTrip
NextTrip, Inc. (NASDAQ: NTRP) is a technology-forward travel and media company defining the intersection of media and travel. NextTrip offers complementary brands that serve consumers and business customers in their respective markets while contributing to a broader content-to-commerce ecosystem.
Its portfolio includes JOURNY TV, TravelMagazine.com, JOURNYGO, YADA’s creator-commerce capabilities, Five Star Alliance, NextTrip Travel and NextTrip Pro’s advisor and group travel services. Together, these businesses combine entertainment, travel inspiration, audiences, booking capabilities and shared technology to engage travelers from discovery through planning, booking and fulfillment.
By connecting its brands, NextTrip seeks to strengthen each line of business, support growth across the ecosystem and create value for consumers, shareholders and travel professionals, while expanding opportunities for destinations, creators, sponsors, advertisers and industry partners.
For more information, visit www.nexttripinc.com and investors.nexttrip.com. Follow us on LinkedIn and on X.
Forward-Looking Statement Disclaimer
This announcement contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. For example, statements regarding the Company’s financial position, business strategy and other plans and objectives for future operations, and assumptions and predictions about future activities are all forward-looking statements. These statements are generally accompanied by words such as “intend,” anticipate,” “believe,” “estimate,” “potential(ly),” “continue,” “forecast,” “predict,” “plan,” “may,” “will,” “could,” “would,” “should,” “expect” or the negative of such terms or other comparable terminology.
The Company believes that the assumptions and expectations reflected in such forward-looking statements are reasonable, based on information available to it on the date hereof, but the Company cannot provide assurances that these assumptions and expectations will prove to have been correct or that the Company will take any action that the Company may presently be planning. However, these forward-looking statements are inherently subject to known and unknown risks and uncertainties. Actual results or experience may differ materially from those expected or anticipated in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, regulatory policies, available cash resources, competition from other similar businesses, and market and general economic factors.
Readers are urged to read the risk factors set forth in the Company’s filings with the United States Securities and Exchange Commission at www.sec.gov . The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Contacts
NextTrip, Inc
Richard Marshall
Director of Corporate Development
Email: Richard.Marshall@NextTrip.com
For investor relations inquiries, please contact:
Jérôme Cliche
Oncore Network LLC
Phone:
+1-302-488-9830
Email: IR@oncorenetwork.com
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