What price range did the On Holding (ONON) CEO’s share sales cover?

The filing notes that the reported weighted average price of $33.5849 reflects multiple trades executed between $33.10 and $33.955 per share. The CEO undertakes to provide detailed trade breakdowns upon request to investors, the issuer, or regulators.

On Holding (ONON) CEO Martin Hoffmann sells 4,150 shares in 10b5-1 plan

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

On Holding AG CEO Martin Hoffmann reported an open-market sale of 4,150 Class A Shares at a weighted average price of $33.5849 per share. After the transaction, he directly holds 1,397,549 Class A Shares. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on May 30, 2025, indicating the trades were scheduled in advance rather than timed discretionarily.

Insider Trade Summary 10b5-1

Net Seller: 4,150 shares ($139,377)

Net Sell 1 txn

Insider Hoffmann Martin

Role CEO

Sold 4,150 shs ($139K)

Type	Security	Shares	Price	Value
Sale	Class A Shares	4,150	$33.5849	$139K

Holdings After Transaction: Class A Shares — 1,397,549 shares (Direct)

Footnotes (1)

The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2025. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.1000 to $33.9550, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 4,150 shares Weighted average sale price: $33.5849 per share Post-transaction holdings: 1,397,549 shares +3 more

6 metrics

Shares sold 4,150 shares Class A Shares sold on April 6, 2026

Weighted average sale price $33.5849 per share Open-market sale of Class A Shares

Post-transaction holdings 1,397,549 shares Class A Shares directly owned after sale

Price range of sales $33.10–$33.955 per share Multiple trades within disclosed range

Trading plan adoption date May 30, 2025 Rule 10b5-1 plan governing reported sales

Net buy/sell direction -4,150 shares TransactionSummary net-sell position

Key Terms

Rule 10b5-1 trading plan, weighted average price, Class A Shares, open-market sale, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The reported price is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Class A Shares financial

"security_title: "Class A Shares""

Class A shares are one of a company’s distinct types of stock that come with a specific set of rights—commonly different voting power, dividend treatment, or transfer rules—defined in the company’s charter. Investors care because those rights affect control, income and resale value; like holding a seat at a table that has different rules or stronger chips than other seats, owning Class A changes how much influence and return you can expect.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Securities and Exchange Commission regulatory

"the staff of the Securities and Exchange Commission, upon request, full information"

A national government agency that enforces rules for buying, selling and disclosing information about stocks and other investments, acting like a referee and scorekeeper for financial markets. It requires companies to share clear, regular financial and business information and investigates fraud or rule-breaking, which matters to investors because those rules and disclosures help ensure fair prices, reduce hidden risks and make it easier to compare investment choices.

Form 4 Insider Transactions: What Each Field Means →

04/07/2026 - 06:55 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hoffmann Martin

(Last)

(First)

(Middle)

C/O ON HOLDING AG

FORRLIBUCKSTRASSE 190

(Street)

ZURICH

8005

(City)

(State)

(Zip)

SWITZERLAND

(Country)

2. Issuer Name and Ticker or Trading Symbol
On Holding AG [ ONON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Shares	04/06/2026⁽¹⁾		S		4,150	D	$33.5849⁽²⁾	1,397,549	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2025.

2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.1000 to $33.9550, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Zlatina Iliev, Attorney-in-Fact	04/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did On Holding (ONON) CEO Martin Hoffmann report in this Form 4?

Martin Hoffmann reported selling 4,150 Class A Shares of On Holding AG in an open-market transaction. The weighted average sale price was $33.5849 per share, and the filing reflects a pre-planned Rule 10b5-1 trading arrangement.

How many On Holding (ONON) shares did the CEO sell and at what price?

The CEO sold 4,150 Class A Shares at a weighted average price of $33.5849 per share. Individual trades occurred between $33.10 and $33.955 per share, according to the price range disclosed in the filing’s footnote.

How many On Holding (ONON) shares does the CEO hold after this sale?

After the reported sale, Martin Hoffmann directly holds 1,397,549 Class A Shares of On Holding AG. This figure represents his direct ownership position immediately following the 4,150-share open-market transaction disclosed in the Form 4.

Was the On Holding (ONON) CEO sale under a Rule 10b5-1 trading plan?

Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Martin Hoffmann on May 30, 2025. Such plans pre-schedule trades, reducing the significance of trade timing as an indicator of insider sentiment.

Does this On Holding (ONON) Form 4 involve derivative securities or options?

No derivative transactions are reported in this Form 4. The filing lists only a non-derivative transaction in Class A Shares, and the derivative position summary is empty, indicating no options or similar instruments were reported in this instance.