[Form 4] ON24, Inc. Insider Trading Activity
Trempont Dominique, a director of ON24, Inc. (ONTF), reported a sale of common stock on 08/11/2025 executed pursuant to a Rule 10b5-1 trading plan adopted on 09/12/2024. The filing discloses a disposition of 10,066 shares at a weighted average price of $4.8745, with individual sale prices ranging from $4.785 to $4.94. After the reported transactions the reporting person beneficially owns 276,389 shares directly.
The sale was effected under a pre-established plan, and the filer offers to provide detailed breakdowns of the multiple transactions and prices upon request. The Form 4 was signed by an attorney-in-fact for the reporting person.
- Transaction executed under a Rule 10b5-1 trading plan, adopted on 09/12/2024, which provides a pre-established framework for the sale.
- Reporting person retains direct ownership of 276,389 shares following the reported transactions.
- Disposition of 10,066 shares on 08/11/2025, which reduces the reporting person’s holdings.
- Shares sold at prices as low as $4.785 during the reported transactions (range $4.785 to $4.94).
Insights
TL;DR: Director sold 10,066 ONTF shares under a 10b5-1 plan; remaining direct holdings equal 276,389 shares.
The transaction is a routine insider disposition executed under a pre-established Rule 10b5-1 plan adopted in September 2024, which reduces concerns about opportunistic timing. The sale quantity (10,066 shares) and the post-transaction direct ownership (276,389 shares) are disclosed plainly; the weighted average sale price is $4.8745 with a price range of $4.785–$4.94. Absent additional context on total outstanding shares or company market capitalization in this filing, the investor impact appears limited based on the information provided.
TL;DR: Use of a 10b5-1 plan signals pre-planned sales and governance transparency; sale details are fully disclosed.
The filing documents that the dispositions were made pursuant to a Rule 10b5-1 trading plan, which is a governance mechanism that helps insulate directors from allegations of trading on non-public information. The reporting person also affirms willingness to provide granular trade-by-trade pricing on request, which supports transparency. From a governance standpoint, the Form 4 contains the key disclosures investors typically expect for an insider sale.