ON24 INC SEC Filings

ON24, Inc. (ONTF) reported softer subscription demand in the first half of 2025 with total revenue of $35.3 million in Q2 and $70.1 million year-to-date, a decline of 5% and 7% versus the comparable 2024 periods. Annual recurring revenue (ARR) was $127.1 million as of June 30, 2025 and the customer count was 1,566, reflecting a net reduction in SMB customers.

The company narrowed its losses: net loss was $7.3 million for the quarter and $16.0 million year-to-date, improved from $11.2 million and $21.9 million in the prior-year periods, helped by lower stock-based compensation and cost reductions including restructuring charges of $1.5 million year-to-date. Liquidity remains strong with cash, cash equivalents and marketable securities of $179.6 million and U.S. Treasury marketable securities of $141.8 million. ON24 has an unused $25.0 million revolving credit facility and a $50 million share repurchase authorization with $45.7 million available as of June 30, 2025.

ON24, Inc. (ticker ONTF) has filed a Form 144 indicating that insider Sharat Sharan intends to sell 61,467 common shares on or about 30 June 2025 through Morgan Stanley Smith Barney on the NYSE. The shares have an aggregate market value of $336,009 and represent roughly 0.14 % of the company’s 42.48 million shares outstanding.

The filing also discloses that, during the prior three months, the same insider sold an additional 152,522 shares for total gross proceeds of $806,017. Combined with the proposed sale, insider dispositions over the four-month window would reach 214 k shares, or about 0.5 % of outstanding equity.

Form 144 notices are routine compliance documents and do not obligate the insider to complete the sale, but they can signal personal liquidity moves or sentiment. Given the modest percentage of shares involved, the transaction is unlikely to create significant market overhang; however, continued insider selling may be monitored by investors for potential sentiment implications.

ON24 President and CEO Sharat Sharan received significant equity awards on June 25, 2025, strengthening executive alignment with shareholder interests. The insider was granted:

• 250,000 Restricted Stock Units (RSUs) vesting in 12 equal installments over 3 years, with initial vesting on June 27, 2025
• 125,000 Performance Stock Units (PSUs) contingent on achieving specific stock price thresholds and continued service

Following these transactions, Sharan's total beneficial ownership increased to 3,612,384 shares held directly. As a Director, 10% Owner, and President/CEO, this grant represents a significant equity stake. The zero-cost equity awards serve as long-term performance incentives, with PSUs specifically tied to stock price appreciation goals.

ON24 Director and 10% Owner Cynthia Paul reported significant insider transactions on June 20, 2025. Paul acquired 31,855 restricted stock units (RSUs) at $0.00 per share as part of director compensation. Following this transaction, Paul directly owns 141,095 shares of ON24 common stock.

The newly granted RSUs will vest on the earlier of:

• The date of the 2026 Annual Meeting (or day before if not re-elected)
• First anniversary of the grant date

Additionally, Paul holds indirect beneficial ownership of 8,293,974 shares through Lynrock Lake Master Fund LP, where she serves as Chief Investment Officer of Lynrock Lake LP (investment manager) and Sole Member of Lynrock Lake Partners LLC (general partner). This significant indirect holding confirms her position as a 10% owner of ON24.

ON24 Director Barry Zwarenstein received 31,855 restricted stock units (RSUs) on June 20, 2025, as part of director compensation. Following this transaction, Zwarenstein now beneficially owns 154,586 shares directly.

Key details of the RSU grant:

• Transaction price: $0.00 (standard RSU grant)
• Vesting schedule: Earlier of (i) next year's Annual Meeting date (or day before if service ends due to non-re-election) or (ii) first anniversary of grant date
• Transaction type: Non-derivative securities acquisition

This Form 4 filing indicates standard board of director equity compensation, which aligns the director's interests with shareholders. The filing was signed by Charles Rogerson as attorney-in-fact on June 24, 2025.

ON24 director Dominique Trempont acquired 31,855 restricted stock units (RSUs) on June 20, 2025, at a price of $0.00 per share. Following this transaction, Trempont directly owns 286,455 shares of ON24 common stock.

The RSUs are subject to the following vesting conditions:

• Vests on the earlier of the 2026 Annual Meeting date (or day before if service ends due to non-re-election)
• Or the first anniversary of the grant date

This Form 4 filing, reported on June 24, 2025, represents a standard annual equity grant to a non-employee director, indicating continued board service and alignment with shareholder interests through equity-based compensation.