[Form 4] OneStream, Inc. Insider Trading Activity
Ken Hohenstein, Chief Revenue Officer of OneStream, Inc. (OS), reported transactions dated 09/16/2025 involving both non-derivative shares and stock options. He acquired 40,000 shares via option exercises at an exercise price of $10.65 and concurrently sold 40,000 shares under a Rule 10b5-1 trading plan for a weighted average sale price of $18.69. Following these transactions he beneficially owned 1,037,062 shares before the sale line and 997,062 shares after the sale (direct), and held 790,279 shares indirectly through the Hohenstein Purple Elephant Trust. He also holds two option grants exercisable through 2031 and 2033 and unvested restricted stock units are included in the reported totals.
- Use of Rule 10b5-1 plan for the sale adopted on 11/13/2024, indicating a pre-established, compliant trading arrangement
- Exercise of options at $10.65 demonstrates insider participation and alignment via equity ownership
- Full disclosure of unvested restricted stock units, option vesting schedules, and trust-held indirect ownership
- Sale of 40,000 shares reduced direct beneficial ownership from 1,037,062 to 997,062
- Weighted average sale price $18.69 could be interpreted as insider liquidity, which some investors view negatively
Insights
TL;DR: Insider exercised options and sold an equal number of shares under a pre-established 10b5-1 plan, leaving substantial direct and indirect holdings.
The Reporting Person exercised 40,000 shares at $10.65 and sold 40,000 shares at a weighted average of $18.69, consistent with a Rule 10b5-1 plan adopted on 11/13/2024. The filings disclose remaining direct beneficial ownership of 997,062 shares and indirect ownership of 790,279 shares via a trust, plus outstanding options totaling 40,000 shares reported in Table II. This is a routine, compliant insider liquidity event that does not, by itself, indicate a material change in control or company fundamentals.
TL;DR: Transactions appear procedurally standard: option exercise, scheduled vesting, and Rule 10b5-1 sales; disclosures identify trust-held indirect holdings.
The Form 4 notes vesting schedules for two option grants and that reported share totals include unvested restricted stock units. The sale was effected pursuant to a documented 10b5-1 plan, which strengthens the compliance narrative. Indirect holdings are held by the "Hohenstein Purple Elephant 2019 Irrevocable Grantor Trust," over which the Reporting Person may be deemed to have voting and dispositive power. From a governance perspective, the filing provides customary details to satisfy Section 16 reporting requirements.