Everpure director sells 100K shares via trust
Everpure’s Chief Visionary Officer reported gifts to a charitable trust and sales by that trust under a Rule 10b5-1 plan, plus shares withheld for taxes.
Rhea-AI Filing Summary
Everpure, Inc. (P) director and Chief Visionary Officer John Colgrove reported several transactions in Class A Common Stock. On September 21, 2026, 100,000 shares were gifted from his direct holdings to The Colgrove Family Charitable Remainder Trust, which then sold 97,866 shares at a weighted average price of $110.33 and 2,134 shares at a weighted average price of $111.12 under a Rule 10b5-1 trading plan adopted on January 8, 2026. On September 20, 2026, 15,956 shares were withheld by Everpure to satisfy income tax withholding obligations upon vesting of equity awards, and additional holdings are reported as held by various family trusts.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 100,000 shares
Net Sell
8 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
100,000 shs ($11.03M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Gift | Class A Common Stock F2 | 100,000 | $0.00 | $0.00 |
| Gift | Class A Common Stock F2, F3 | 100,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock F4, F5, F3 | 97,866 | $110.33 | $10.80M |
| Sale | Class A Common Stock F4, F6, F3 | 2,134 | $111.12 | $237K |
| Tax Withholding | Class A Common Stock F1 | 15,956 | $104.14 | $1.66M |
| holding | Class A Common Stock F7 | -- | -- | -- |
| holding | Class A Common Stock F8 | -- | -- | -- |
| holding | Class A Common Stock F9 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 5,893,309 shares (Direct);
Class A Common Stock — 0 shares (Indirect, By CRT);
Class A Common Stock — 5,397,694 shares (Indirect, By Trust)
Footnotes (9)
- F1. Represents shares that have been withheld by the Issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting and net settlement of the Reporting Person's equity awards, previously reported on a Form 4, and does not represent a sale by the Reporting Person.
- F2. The reported gift was made to The Colgrove Family Charitable Remainder Trust.
- F3. Shares are held by The Colgrove Family Charitable Remainder Trust.
- F4. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of the applicable trust on January 8, 2026.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.00 to $110.99 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.00 to $111.27 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. Shares are held by Colgrove Family Living Trust.
- F8. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
- F9. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
Key Figures
Gifted shares to Charitable Remainder Trust: 100,000 shares
Shares sold at weighted average $110.33: 97,866 shares
Shares sold at weighted average $111.12: 2,134 shares
+3 more
6 metrics
Gifted shares to Charitable Remainder Trust
100,000 shares
Bona fide gift of Everpure Class A Common Stock on September 21, 2026
Shares sold at weighted average $110.33
97,866 shares
Sold by The Colgrove Family Charitable Remainder Trust on September 21, 2026 at $110.00–$110.99
Shares sold at weighted average $111.12
2,134 shares
Sold by The Colgrove Family Charitable Remainder Trust on September 21, 2026 at $111.00–$111.27
Shares withheld for tax obligations
15,956 shares
Withheld by Everpure on September 20, 2026 at $104.14 per share for income tax withholding
Total shares involved in reported gifts
200,000 shares
Gift transactions coded as bona fide gifts in the reporting period
Net buy/sell shares
100,000 shares net sold
Net of reported open market or private sales versus purchases in this Form 4
Key Terms
Rule 10b5-1 trading plan, Charitable Remainder Trust, weighted average price, income tax withholding, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"transaction was effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Charitable Remainder Trust financial
"The reported gift was made to The Colgrove Family Charitable Remainder Trust"
weighted average price financial
"The reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
income tax withholding financial
"withheld by the Issuer to satisfy its income tax withholding"
indirect ownership financial
"Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did Everpure, Inc. (P) report for John Colgrove?
John Colgrove reported a 100,000-share gift of Class A Common Stock to The Colgrove Family Charitable Remainder Trust, sales totaling 100,000 shares by that trust, and 15,956 shares withheld by Everpure to cover income tax obligations on vested equity awards.
Was a Rule 10b5-1 trading plan used for the Everpure (P) insider sales?
Yes. The sales by The Colgrove Family Charitable Remainder Trust on September 21, 2026 were effected under a Rule 10b5-1 trading plan adopted on January 8, 2026, as disclosed in the footnotes and affirmed by the filing’s Rule 10b5-1 checkbox.
How are trusts involved in John Colgrove’s Everpure (P) holdings?
Shares are reported as held by multiple trusts, including The Colgrove Family Charitable Remainder Trust, the Colgrove Family Living Trust, The EEC Irrevocable Trust, and The RWC Irrevocable Trust, with certain family members as beneficiaries, indicating indirect ownership of some Everpure shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.
