Everpure director trusts sell 100K shares
Everpure, Inc.’s Chief Visionary Officer reported 100,000 shares sold by family trusts under a Rule 10b5-1 plan while retaining over 6 million shares directly.
Rhea-AI Filing Summary
Everpure, Inc. (P) director and Chief Visionary Officer John Colgrove reported that trusts associated with his family sold a total of 100,000 shares of Class A Common Stock on September 10, 2026 in a series of open-market transactions at weighted-average prices in the mid‑$90s per share. These sales were effected pursuant to a Rule 10b5-1 trading plan adopted on January 8, 2026 on behalf of the applicable trusts, including The EEC Irrevocable Trust and The RWC Irrevocable Trust, where a member of his immediate family is a beneficiary. Following these transactions, Colgrove reported 6,009,265 shares of Class A Common Stock held directly, with additional shares held indirectly through family trusts.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 100,000 shares
Net Sell
8 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
100,000 shs ($9.49M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2, F3 | 32,413 | $94.50 | $3.06M |
| Sale | Class A Common Stock F1, F4, F3 | 14,176 | $95.62 | $1.36M |
| Sale | Class A Common Stock F1, F5, F3 | 3,411 | $96.37 | $329K |
| Sale | Class A Common Stock F1, F2, F6 | 32,428 | $94.50 | $3.06M |
| Sale | Class A Common Stock F1, F4, F6 | 14,148 | $95.63 | $1.35M |
| Sale | Class A Common Stock F1, F5, F6 | 3,424 | $96.37 | $330K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock F7 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2,932,694 shares (Indirect, By Trust);
Class A Common Stock — 6,009,265 shares (Direct)
Footnotes (7)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of the applicable trust on January 8, 2026.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.08 to $95.07 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.08 to $96.07 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.08 to $96.90 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
- F7. Shares are held by Colgrove Family Living Trust.
Key Figures
Total shares sold: 100,000 shares
Price range of sales: $94.08–$96.90 per share
Weighted-average sale price example: $94.50 per share
+3 more
6 metrics
Total shares sold
100,000 shares
Class A Common Stock sold on September 10, 2026 by family trusts
Price range of sales
$94.08–$96.90 per share
Ranges for weighted-average price sale groupings reported in footnotes
Weighted-average sale price example
$94.50 per share
One tranche of 32,413 shares sold at a weighted-average price of $94.50
Additional weighted-average sale prices
$95.62 and $96.37 per share
Other tranches of 14,176 and 3,411 shares sold at these weighted-average prices
Direct holdings after transaction
6,009,265 shares
Class A Common Stock held directly by John Colgrove after September 10, 2026
Rule 10b5-1 plan adoption date
January 8, 2026
Date the trading plan governing these trust sales was adopted
Key Terms
Rule 10b5-1 trading plan, weighted average price, Irrevocable Trust, beneficiary
4 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Irrevocable Trust financial
"Shares are held by The EEC Irrevocable Trust."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
beneficiary financial
"A member of the Reporting Person's immediate family is a beneficiary"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Everpure, Inc. (P) report for John Colgrove?
Everpure, Inc. reported that John Colgrove had trusts associated with his family sell 100,000 shares of Class A Common Stock on September 10, 2026 in multiple open-market transactions at weighted-average prices in the mid‑$90s per share.
Were the Everpure (P) insider sales made under a Rule 10b5-1 plan?
Yes. The filing explains that the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by John Colgrove on behalf of the applicable trust on January 8, 2026.
Does John Colgrove have other indirect Everpure (P) holdings besides the selling trusts?
Yes. The filing notes that additional Everpure Class A Common Stock is held indirectly through the Colgrove Family Living Trust, in addition to the irrevocable trusts that sold shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.
