Everpure, Inc. insider sells 100,000 shares via trusts
Everpure, Inc. director and Chief Visionary Officer John Colgrove reported open-market sales of 100,000 shares of Class A Common Stock on July 10, 2026.
Accepted by SEC EDGAR
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Form Type
4
Rhea-AI Filing Summary
Everpure, Inc. director and Chief Visionary Officer John Colgrove reported open-market sales of 100,000 shares of Class A Common Stock on July 10, 2026. The trades, executed by family trusts under a Rule 10b5-1 trading plan adopted January 8, 2026, occurred at weighted-average prices between $78.91 and $82.43 per share. After these transactions, Colgrove reports holdings of 6,598,985 shares directly and additional shares held indirectly through irrevocable family trusts.
Insider Trade Summary 10b5-1
Net Seller: 100,000 shares
Net Sell
8 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
100,000 shs ($7.98M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2, F3 | 36,385 | $79.46 | $2.89M |
| Sale | Class A Common Stock F1, F4, F3 | 8,726 | $80.27 | $700K |
| Sale | Class A Common Stock F1, F5, F3 | 2,942 | $81.47 | $240K |
| Sale | Class A Common Stock F1, F6, F3 | 1,947 | $82.14 | $160K |
| Sale | Class A Common Stock F1, F2, F7 | 36,394 | $79.46 | $2.89M |
| Sale | Class A Common Stock F1, F4, F7 | 8,700 | $80.26 | $698K |
| Sale | Class A Common Stock F1, F5, F7 | 2,953 | $81.47 | $241K |
| Sale | Class A Common Stock F1, F6, F7 | 1,953 | $82.14 | $160K |
| Holding | Class A Common Stock | -- | -- | -- |
| Holding | Class A Common Stock F8 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 3,032,694 shares (Indirect, By Trust);
Class A Common Stock — 6,598,985 shares (Direct)
Other Insiders: 5 other insiders reported open-market sales of this stock in the 30 days up to this filing.
Footnotes (8)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of the applicable trust on January 8, 2026.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.91 to $79.90 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.91 to $80.90 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.93 to $81.92 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.98 to $82.43 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
- F8. Shares are held by Colgrove Family Living Trust.
Key Figures
Shares sold: 100000 shares
Example sale price: 79.4600 $/share
Highest price range: 82.43 $/share
+3 more
6 metrics
Shares sold
100000 shares
Aggregate Class A Common Stock sold on July 10, 2026
Example sale price
79.4600 $/share
Weighted-average price for one tranche of open-market sales
Highest price range
82.43 $/share
Upper end of disclosed weighted-average price range for the sales
Direct holdings after trades
6598985 shares
Class A Common Stock held directly by John Colgrove after reported transactions
Trust holdings example
467694 shares
Class A Common Stock held indirectly by The EEC Irrevocable Trust
Net shares sold
100000 shares
Net sell volume across all reported transactions
Key Terms
Rule 10b5-1 trading plan, weighted average price, irrevocable trust, open-market sale
4 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
irrevocable trust financial
"Shares are held by The EEC Irrevocable Trust."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
open-market sale financial
"Sale in open market or private transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider stock transactions did Everpure, Inc. (P) report for John Colgrove?
Everpure, Inc. reported that trusts associated with John Colgrove sold 100,000 shares of Class A Common Stock on July 10, 2026. These were open-market sales executed in multiple tranches at weighted-average prices in the high $70s to low $80s per share.
AI-generated analysis. How Rhea-AI works. Not financial advice.
