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Procore Technologies (PCOR) CFO and Treasurer Howard Fu reported a sale of 796 shares of common stock at $66.88 per share on June 20, 2025. The transaction was executed under a pre-established 10b5-1 trading plan dated November 15, 2024.
Following the transaction, Fu continues to directly own 198,271 shares of Procore Technologies common stock. The sale represents a minor reduction in the executive's holdings, likely for portfolio diversification or personal financial planning purposes.
Key Transaction Details:
- Transaction was made pursuant to Rule 10b5-1 trading plan
- Total transaction value: approximately $53,236
- Form filed by a single reporting person
- No derivative securities were involved in this transaction
Director Kevin J. O'Connor of Procore Technologies (PCOR) executed significant stock sales through a pre-arranged 10b5-1 trading plan dated November 21, 2024. The transactions occurred over two days:
On June 17, 2025:
- Sold 2,598 shares at avg. price of $64.84
- Sold 5,094 shares at avg. price of $65.59
On June 18, 2025:
- Sold 6,395 shares at avg. price of $66.41
- Sold 1,297 shares at avg. price of $67.26
Following these transactions, O'Connor maintains 1,169,824 shares indirectly through the Kevin J. O'Connor Revocable Trust and 16,632 shares directly. The systematic selling pattern and increasing price points suggest orderly liquidation under the 10b5-1 plan, with total proceeds exceeding $1 million.
Procore Technologies, Inc. (ticker PCOR) has filed a Form 144 indicating that insider Howard Fu intends to sell 796 common shares through Morgan Stanley Smith Barney on or about 20 June 2025. The proposed sale is valued at approximately $53,236, based on recent market prices, and represents an immaterial 0.0005 % of the company’s 149.2 million shares outstanding.
The filing also discloses a pattern of recent insider sales by the same individual. Over the past three months Mr. Fu has executed seven separate transactions totaling 4,940 shares for aggregate gross proceeds of roughly $318,000. Combined with the newly proposed sale, cumulative dispositions reach 5,736 shares or about $371,000 in value.
All shares being sold were acquired as restricted stock on 20 May 2025 directly from the issuer. No gifts or special payment terms were noted. The filing contains the customary certification that the seller is not in possession of material non-public information.
While the absolute dollar amounts are modest relative to Procore’s market capitalization, continuing insider sales may draw investor attention to executive sentiment. No fundamental financial or operational data were provided in this notice.
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