Procore (NYSE: PCOR) director trust sells 11,538 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Procore Technologies director Kevin J. O'Connor’s revocable trust sold a total of 11,538 shares of common stock in open-market trades on April 15–16, 2026, at prices around $50–$54, under a Rule 10b5-1 trading plan. After these sales, the trust still holds 985,214 shares indirectly, and O'Connor also holds 16,632 shares directly, indicating these were relatively small, pre-planned transactions compared with his overall position.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 11,538 shares ($602,485)
Net Sell
5 txns
Insider
O CONNOR KEVIN J
Role
Director
Sold
11,538 shs ($602K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 5,565 | $53.34 | $297K |
| Sale | Common Stock | 204 | $54.07 | $11K |
| Sale | Common Stock | 2,530 | $50.62 | $128K |
| Sale | Common Stock | 3,239 | $51.42 | $167K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 985,418 shares (Indirect, See Footnote);
Common Stock — 16,632 shares (Direct)
Footnotes (1)
- These shares sold pursuant to a 10b5-1 plan dated November 21, 2024. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $50.15 to $51.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. These shares are held by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $51.21 to $51.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $52.78 to $53.68, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold: 11,538 shares
Sale price tranche: $50.62/share
Sale price tranche: $51.42/share
+4 more
7 metrics
Shares sold
11,538 shares
Total common stock sold April 15–16, 2026
Sale price tranche
$50.62/share
Weighted average price for one April 15, 2026 sale line
Sale price tranche
$51.42/share
Weighted average price for another April 15, 2026 sale line
Sale price tranche
$53.34/share
Weighted average price for April 16, 2026 sale line
Sale price tranche
$54.07/share
Weighted average price for additional April 16, 2026 sale line
Indirect holdings after
985,214 shares
Common stock held indirectly by revocable trust after sales
Direct holdings after
16,632 shares
Common stock held directly by Kevin J. O'Connor
Key Terms
Rule 10b5-1 trading plan, weighted average price, Revocable Trust, open-market sale
4 terms
Rule 10b5-1 trading plan regulatory
"These shares sold pursuant to a 10b5-1 plan dated November 21, 2024."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Revocable Trust financial
"These shares are held by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19."
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
open-market sale financial
"transaction_action: open-market sale of Common Stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did Procore (PCOR) report for Kevin J. O'Connor?
Procore reported that director Kevin J. O'Connor’s revocable trust sold 11,538 shares of common stock in open-market transactions. The trades occurred on April 15–16, 2026, at prices in the low-to-mid $50 range under a pre-established Rule 10b5-1 trading plan.
Was the Procore (PCOR) insider sale by Kevin J. O'Connor pre-planned?
Yes. The filing states the shares were sold pursuant to a Rule 10b5-1 trading plan dated November 21, 2024. Such plans schedule trades in advance, making the timing more routine and reducing the informational value of when the sales occurred.
What do weighted average prices mean in the Procore (PCOR) Form 4 filing?
Weighted average prices indicate each line’s reported price is an average of multiple trades executed within a price range. The filing notes sales between specific low and high prices, and offers to provide full trade breakdowns upon request to investors or regulators.