PCOR CFO sells 814 shares at $74.35; retains 197k stake

On 21 Jul 2025, Procore Technologies (PCOR) CFO & Treasurer Howard Fu sold 814 common shares at $74.35 each, per a Form 4 filed 23 Jul 2025.

Rhea-AI Filing Summary

On 21 Jul 2025, Procore Technologies (PCOR) CFO & Treasurer Howard Fu sold 814 common shares at $74.35 each, per a Form 4 filed 23 Jul 2025. The sale was executed under a pre-arranged Rule 10b5-1 plan dated 15 Nov 2024. After the transaction, Fu directly owns 197,457 shares, indicating only a ~0.4 % reduction in his stake. No derivative security trades were reported and Fu’s executive role remains unchanged.

Positive

• None.

Negative

• CFO insider sale, even if small, can be interpreted as a modestly negative sentiment signal by some investors.

Insights

Financial Analyst

TL;DR: Small 10b5-1 sale by CFO; minimal portfolio impact, neutral signal.

The disposal of 814 shares (<≈0.4 % of Fu’s holdings) for about $60.5 k appears routine and covered by a 10b5-1 plan, limiting informational value regarding insider sentiment. Ownership remains sizable at 197,457 shares, so alignment with shareholders is largely intact. With no derivative activity or additional context, I view this filing as immaterial to PCOR’s valuation or risk profile.

Insider Trade Summary

Net Seller: 814 shares

Net Sell 1 txn

Insider Fu Howard

Role CFO & Treasurer

Sold 814 shs ($61K)

Type	Security	Shares	Price	Value
Sale	Common Stock	814	$74.35	$61K

Holdings After Transaction: Common Stock — 197,457 shares (Direct)

Footnotes (1)

1. F1. Shares sold pursuant to a 10b5-1 plan dated November 15, 2024.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many PCOR shares did CFO Howard Fu sell?

He sold 814 common shares on 21 Jul 2025.

What was the sale price for the PCOR shares?

The shares were sold at $74.35 per share.

How many PCOR shares does the CFO hold after the sale?

Post-transaction, Fu directly owns 197,457 shares.

Was the sale part of a 10b5-1 trading plan?

Yes, it was executed under a Rule 10b5-1 plan dated 15 Nov 2024.

Did the Form 4 report any derivative security transactions?

No, no derivative trades were disclosed in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/23/2025 - 06:19 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Fu Howard

(Last) (First) (Middle)

C/O PROCORE TECHNOLOGIES, INC.

6309 CARPINTERIA AVE

(Street)

CARPINTERIA CA 93013

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PROCORE TECHNOLOGIES, INC. [ PCOR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & Treasurer

3. Date of Earliest Transaction (Month/Day/Year)
07/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/21/2025		S(1)		814	D	$74.35	197,457	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to a 10b5-1 plan dated November 15, 2024.

Remarks:

	/s/ Benjamin C. Singer, Attorney-in-Fact	07/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.