Perion (NASDAQ: PERI) launches TikTok Outmax AI ad agent
Filing Impact
Filing Sentiment
Form Type
6-K
Rhea-AI Filing Summary
Perion Network Ltd. reported the launch of its proprietary Outmax AI agent for TikTok, extending its AI-native advertising infrastructure to one of the fastest-growing global ad platforms. TikTok’s advertising revenue is cited as expected to exceed $50 billion by 2027.
Outmax for TikTok is fully integrated with the platform and is designed to optimize campaigns against brand-defined business outcomes rather than standard platform KPIs. Early results indicate the new AI model is delivering up to 25% better media performance, supporting Perion’s strategy and its recently announced 2028 targets.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of March 2026
Commission File Number: 000-51694
Perion Network Ltd.
(Translation of registrant's name into English)
2 Leonardo Da Vinci Street, 24th Floor
Tel Aviv, Israel 6473309
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒ Form 40-F ☐
Explanatory Note
On March 10, 2026, Perion Network Ltd. (the “Registrant” or “Perion”) issued a press release titled “Perion’s AI
Agent Outmax Now Available for TikTok, Delivering Up to 25% Greater Media Performance in Early Results”. A copy of this press release is furnished as Exhibit 99.1 herewith.
Signature
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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PERION NETWORK LTD.
By: /s/ Elad Tzubery
Name: Elad Tzubery
Title: Chief Financial Officer
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Date: March 10, 2026
Exhibit 99.1
Perion’s AI Agent Outmax Now Available for TikTok, Delivering Up
to 25% Greater Media Performance in Early Results
Perion’s extension into one of the fastest-growing advertising platforms represents a
big leap in TAM expansion, as TikTok Ad Revenue is expected to exceed $50 billion by 2027
New York & Tel Aviv – March 10, 2026 – Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the
complexities of digital advertising through AI-native execution infrastructure, today announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one of the fastest-growing global
advertising platforms, with nearly 1.6 billion users worldwide and rapidly expanding advertiser adoption as brands increasingly prioritize TikTok in their media strategies. TikTok’s advertising revenue is expected to exceed $50 billion by 20271.
Perion’s Outmax AI agent is embedded within Perion’s AI-native infrastructure, designed to increase advertiser efficiency and performance. Fully integrated with TikTok, Outmax applies algorithmic
intelligence beyond native platform defaults, enabling advertisers to optimize against brand-defined business outcomes rather than platform-standard KPIs.
The new Outmax for TikTok AI Model is already delivering up to 25% better performance, demonstrating Perion’s ability to drive significant efficiency gains while maintaining the scale required by
global brands.
“As we officially launch our new AI Model for TikTok, we are seeing great results for our clients,” said Tal Jacobson, CEO of Perion. “The deployment of additional Outmax AI agent Models across
high-growth platforms such as TikTok enables us to work with more customers across more platforms, worldwide. The strong demand we are seeing from clients expanding their investment in TikTok reinforces the strategic direction we outlined with our
recently announced 2028 targets.”
1 https://www.statista.com/statistics/1305708/tiktok-ad-revenue/
About Perion Network Ltd.
Perion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media,
social and digital environments. Powered by Outmax, the company’s proprietary AI engine, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.
For more information, visit www.perion.com
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and
the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate”
and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements
other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments (including the current war between Israel and Hamas
and other armed groups in the region), the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee
retention and customer acceptance, the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the
business of Perion including, the transformation in our strategy, intended to unify our business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and
business conditions (including the fluctuation of our share price), loss of key customers or of other partners that are material to our business, the outcome of any pending or future proceedings against Perion, data breaches, cyber-attacks and
other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax
consequences, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the
other risks and uncertainties described in our most recent Annual Report on Form 20-F for the year ended December 31, 2024 as filed with the Securities and Exchange Commission (SEC) on March 25, 2025, and our other reports filed with the SEC, in
evaluating our forward-looking statements and other risks and uncertainties that may affect Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements.
Contact Information:
Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
FAQ
What did Perion (PERI) announce in its March 2026 Form 6-K?
Perion announced the launch of its proprietary Outmax AI agent for TikTok. The integration extends Perion’s AI-native advertising infrastructure to TikTok and is already delivering up to 25% better media performance in early results, according to the company’s disclosure.
How does Perion’s Outmax AI agent improve TikTok advertising performance?
Perion’s Outmax AI agent is fully integrated with TikTok and applies algorithmic intelligence beyond native platform defaults. It optimizes campaigns against brand-defined business outcomes instead of standard platform KPIs, with early results showing up to 25% better media performance for advertisers using the new model.
Why is TikTok important for Perion Network (PERI)?
TikTok is described as one of the fastest-growing global advertising platforms, with nearly 1.6 billion users. The filing notes TikTok’s advertising revenue is expected to exceed $50 billion by 2027, making it a significant expansion opportunity for Perion’s AI-driven advertising capabilities.
How does the TikTok launch align with Perion’s 2028 targets?
Perion’s CEO links the TikTok Outmax launch to the company’s broader strategic direction and recently announced 2028 targets. Expanding Outmax AI agent models across high-growth platforms like TikTok supports working with more customers across more platforms worldwide, reinforcing that long-term strategy.
What risks and uncertainties does Perion highlight in this disclosure?
Perion references multiple risks, including political and economic developments, the war between Israel and Hamas, integration challenges from acquisitions, loss of key customers or partners, data breaches, market acceptance of new products, tax consequences, and changes in laws or industry self-regulation affecting its operations.
What is Perion Network Ltd.’s core business focus?
Perion describes itself as an advanced technology leader redefining advertising through AI-native infrastructure. It delivers real-time media execution across CTV, digital out-of-home, commerce and retail media, social, and digital environments, using its proprietary Outmax AI engine to help brands optimize spend and performance at scale.