Perion Network (NASDAQ: PERI) launches SODA AI ad supply tech

Rhea-AI Filing Summary

Perion Network Ltd. filed a current report as a foreign private issuer to share a recent business update. On September 11, 2025, the company issued a press release announcing the launch of “SODA”, described as next-generation AI-powered supply-side technology for the web and digital out-of-home (DOOH) advertising markets. According to the disclosure, SODA is designed to help increase revenue for publishers and reduce waste for advertisers. The full details of this product launch are provided in the attached press release identified as Exhibit 99.1.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

For the month of September 2025

Commission File Number: 000-51694

Perion Network Ltd.

(Translation of registrant's name into English)

2 Leonardo Da Vinci Street, 24th Floor

Tel Aviv, Israel 6473309

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒     Form 40-F ☐

Explanatory Note

On September 11, 2025, Perion Network Ltd. (the “Registrant” or “Perion”) issued a press release titled “Perion Launches “SODA” – Next Generation AI-Powered Supply-Side Technology for Web and DOOH Designed to Increase Revenue for Publishers, and Reduce Waste for Advertisers”. A copy of this press release is furnished as Exhibit 99.1 herewith.

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

PERION NETWORK LTD.

By: /s/ Elad Tzubery

Name: Elad Tzubery

Title:   Chief Financial Officer

Date: September 11, 2025

FAQ

What did Perion Network Ltd. (PERI) disclose in this 6-K filing?

Perion Network Ltd. reported that it issued a press release on September 11, 2025 announcing the launch of “SODA”, an AI-powered supply-side technology for web and DOOH advertising. The press release is attached as Exhibit 99.1.

What is SODA in Perion Network Ltd. (PERI)'s latest disclosure?

SODA is described as Perion’s next-generation AI-powered supply-side technology for web and digital out-of-home (DOOH) environments, designed to increase revenue for publishers and reduce waste for advertisers.

How is SODA expected to benefit Perion (PERI) publishers and advertisers?

Perion states that SODA is designed to increase revenue for publishers while reducing waste for advertisers in web and DOOH advertising, suggesting a focus on more efficient ad delivery and monetization.

When did Perion Network Ltd. (PERI) announce the launch of SODA?

Perion announced the launch of SODA in a press release dated September 11, 2025, which is referenced and attached to this 6-K filing.

Where can investors find more details on Perion (PERI)'s SODA technology?

More details about SODA are included in Perion’s press release titled “Perion Launches ‘SODA’ – Next Generation AI-Powered Supply-Side Technology for Web and DOOH,” which is furnished as Exhibit 99.1 to the 6-K.

Does this Perion (PERI) 6-K include financial results or transaction details?

This 6-K focuses on Perion’s launch of its SODA AI-powered supply-side technology and references the related press release. It does not present separate financial tables or major transaction terms in the provided text.