GrabAGun Digital Holdings (PEW) grows revenue but reports $3.6M H1 loss
GrabAGun Digital Holdings Inc. reported higher net revenues but a swing to losses in the quarter ended June 30, 2026. Net revenues were $23.2 million for the quarter, up from $21.2 million a year earlier, and $49.1 million for the first six months, up from $44.6 million.
The company recorded a net loss of $1.8 million for the quarter and $3.6 million year-to-date, compared with net income of $0.8 million and $0.9 million in the prior-year periods, driven largely by higher general and administrative expenses. Operating cash flow for the first half was negative $8.3 million.
GrabAGun ended June 30, 2026 with $97.5 million in cash and cash equivalents and positive working capital of $96.8 million, and management states these resources plus $119.4 million of Business Combination proceeds are expected to fund operations for at least 12 months. The company increased investment in property, equipment and software, repurchased 769,518 shares for $2.4 million, and had $7.9 million outstanding under a term loan financing its new headquarters. The company also disclosed two early-stage legal proceedings.
Positive
- Net revenues grew to $49.1 million for the first six months of 2026, up from $44.6 million a year earlier, reflecting double-digit top-line growth.
- Cash and cash equivalents of $97.5 million and positive working capital of $96.8 million give the company substantial liquidity relative to its current liabilities.
- The company completed a reverse recapitalization with gross proceeds of $180.6 million, yielding $119.4 million of net Business Combination cash to support operations and growth initiatives.
Negative
- Results deteriorated from profit to loss, with a net loss of $3.6 million for the first half of 2026 versus net income of $0.9 million in the prior-year period.
- Operating cash flow turned negative, with net cash used in operating activities of $8.3 million in the first six months of 2026 compared with modest positive cash flow a year earlier.
- General and administrative expenses increased sharply to $10.6 million for the first six months of 2026 from $3.2 million in the prior-year period, pressuring profitability.
Filing Explained
As of June 30, 2026, 10,666,667 warrants remained outstanding, leaving existing holders exposed to conditional dilution if exercised.
The Form 10-Q is an unaudited quarterly report for the period ended
The warrants are equity-classified and require an effective registration statement and current prospectus for cash exercise, unless cashless exercise is permitted; exercise would increase the share count and reduce existing holders’ percentage ownership absent offsets.
The amended headquarters loan raised the maximum principal amount to
The company also reports a related-party construction agreement allowing payments of up to approximately
Key Figures
Key Terms
reverse recapitalization financial
Shoot Now Pay Later financial
federal firearms license regulatory
fixed charge coverage ratio financial
cloud computing arrangements technical
federal and state firearm regulations regulatory
Earnings Snapshot
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
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Table of Contents
share
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarterly period ended
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from _______ to _______
Commission File No.
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Securities registered pursuant to Section 12(b) of the Exchange Act:
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Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
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Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No
As of August 11, 2026, the registrant had
Table of Contents
GRABAGUN DIGITAL HOLDINGS INC.
FORM 10-Q
FOR THE QUARTERLY PERIOD ENDED June 30, 2026
TABLE OF CONTENTS
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PART I - FINANCIAL INFORMATION |
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Item 1. |
Financial Statements: |
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Condensed Consolidated Balance Sheets as of June 30, 2026 (Unaudited) and December 31, 2025. |
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Condensed Consolidated Statements of Operations for the three and six months ended June 30, 2026 and 2025 (Unaudited). |
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Condensed Consolidated Statements of Changes in Stockholders’ Equity for the three and six months ended June 30, 2026 and 2025 (Unaudited). |
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Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2026 and 2025 (Unaudited). |
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Notes to Condensed Consolidated Financial Statements (Unaudited). |
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Item 2. |
Management’s Discussion and Analysis of Financial Condition and Results of Operations. |
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Item 3. |
Quantitative and Qualitative Disclosures About Market Risk. |
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Item 4. |
Controls and Procedures. |
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PART II - OTHER INFORMATION |
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Item 1. |
Legal Proceedings. |
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Item 1A. |
Risk Factors. |
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Item 2. |
Unregistered Sales of Equity Securities and Use of Proceeds. |
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Item 3. |
Defaults Upon Senior Securities. |
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Item 4. |
Mine Safety Disclosures. |
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Item 5. |
Other Information. |
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Item 6. |
Exhibits. |
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SIGNATURES |
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Table of Contents
PART I – FINANCIAL INFORMATION
Item 1. Financial Statements.
GRABAGUN DIGITAL HOLDINGS INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE AMOUNTS)
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June 30, 2026 |
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December 31, 2025 |
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(Unaudited) |
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Assets |
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Current assets: |
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Cash and cash equivalents |
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Inventory, net |
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Prepaid expenses and other current assets |
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Total current assets |
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Capitalized software, net |
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Property and equipment, net |
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Operating lease right-of-use asset |
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Other assets |
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Total assets |
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$ |
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Liabilities and Shareholders' Equity |
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Current liabilities: |
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Accounts payable |
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$ |
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Operating lease liability, current |
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Accrued expenses and other current liabilities |
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Unearned revenue |
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Total current liabilities |
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Long-term debt |
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Total liabilities |
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Commitments and Contingencies (Note 11) |
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— |
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— |
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Stockholders' Equity |
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Common stock, $ |
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Treasury stock, |
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Additional paid-in capital |
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Accumulated deficit |
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Total stockholders' equity |
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Total liabilities and stockholders' equity |
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$ |
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$ |
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The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
1
Table of Contents
GRABAGUN DIGITAL HOLDINGS INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(IN THOUSANDS, EXCEPT SHARES AND PER SHARE AMOUNTS)
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Three Months Ended June 30, |
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Six Months Ended June 30, |
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2026 |
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2025 |
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2026 |
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2025 |
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Net revenues |
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$ |
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$ |
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$ |
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$ |
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Cost of goods sold |
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Gross profit |
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Operating expenses: |
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Sales and marketing |
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General and administrative |
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Total operating expenses |
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Income (loss) from operations |
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Other income: |
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Interest income, net |
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Other income, net |
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Total other income |
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Income (loss) before income tax expense |
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Income tax expense |
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Net income (loss) |
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$ |
( |
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$ |
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$ |
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$ |
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Weighted-average shares outstanding, basic and diluted |
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Net income (loss) per share, basic and diluted |
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$ |
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$ |
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$ |
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$ |
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The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
2
Table of Contents
GRABAGUN DIGITAL HOLDINGS INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(IN THOUSANDS, EXCEPT SHARE AMOUNTS)
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Common Stock |
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Treasury Stock |
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Additional |
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Accumulated Deficit |
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Total |
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Shares |
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Amount |
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Shares |
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Amount |
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Balance at March 31, 2026 |
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$ |
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$ |
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$ |
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$ |
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$ |
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Stock-based compensation |
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— |
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— |
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— |
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— |
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— |
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Vesting of restricted stock units |
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— |
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— |
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— |
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— |
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— |
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— |
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Net loss |
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— |
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— |
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— |
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— |
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— |
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( |
) |
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( |
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Balance at June 30, 2026 |
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$ |
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$ |
( |
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$ |
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$ |
( |
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$ |
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Common Stock |
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Treasury Stock |
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Additional |
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Retained Earnings |
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Total |
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Shares |
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Amount |
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Shares |
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Amount |
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Balance at March 31, 2025 |
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$ |
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$ |
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$ |
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$ |
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$ |
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Distribution to GrabAGun Members |
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— |
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— |
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— |
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— |
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— |
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( |
) |
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( |
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Net income |
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— |
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— |
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— |
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— |
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— |
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Balance at June 30, 2025 |
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$ |
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$ |
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$ |
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$ |
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$ |
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Common Stock |
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Treasury Stock |
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Additional |
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Accumulated Deficit |
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Total |
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Shares |
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Amount |
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Shares |
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Amount |
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Balance at December 31, 2025 |
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$ |
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$ |
( |
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$ |
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$ |
( |
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$ |
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Repurchase of common stock, including excise tax |
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( |
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— |
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( |
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— |
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( |
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Stock-based compensation |
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— |
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— |
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— |
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— |
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— |
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Issuance of restricted stock awards |
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— |
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— |
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— |
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— |
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— |
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— |
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Forfeiture of restricted stock awards |
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( |
) |
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— |
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— |
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— |
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— |
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— |
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— |
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Vesting of restricted stock units |
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— |
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— |
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— |
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— |
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— |
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Net loss |
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— |
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— |
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— |
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— |
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— |
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( |
) |
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( |
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Balance at June 30, 2026 |
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$ |
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$ |
( |
) |
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$ |
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$ |
( |
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$ |
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Common Stock |
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Treasury Stock |
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Additional |
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Retained Earnings |
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Total |
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Shares |
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Amount |
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Shares |
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Amount |
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Balance at December 31, 2024 |
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$ |
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$ |
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$ |
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$ |
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$ |
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Distribution to GrabAGun Members |
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— |
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— |
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— |
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— |
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— |
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( |
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( |
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Net income |
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— |
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— |
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— |
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— |
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— |
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Balance at June 30, 2025 |
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$ |
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$ |
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$ |
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$ |
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$ |
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The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
3
Table of Contents
GRABAGUN DIGITAL HOLDINGS INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN THOUSANDS)
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Six Months Ended June 30, |
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2026 |
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2025 |
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CASH FLOWS FROM OPERATING ACTIVITIES |
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Net income (loss) |
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$ |
( |
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$ |
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Adjustments to reconcile net earnings to net cash provided by (used in) operating activities: |
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Stock-based compensation |
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Depreciation of property and equipment |
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Amortization of software development costs |
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Non-cash lease expense |
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Amortization of debt issuance costs |
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Sales return allowance |
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Inventory returns reserve |
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Changes in operating assets and liabilities: |
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Inventory, net |
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( |
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Prepaid expenses and other current assets |
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Other assets |
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( |
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Accounts payable |
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( |
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Operating lease liability |
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( |
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( |
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Accrued and other current liabilities |
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( |
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Unearned revenue |
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( |
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( |
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Net cash provided by (used in) operating activities |
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( |
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CASH FLOWS FROM INVESTING ACTIVITIES |
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Purchase of property and equipment |
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|
( |
) |
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( |
) |
Disposal of property and equipment |
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|
||
Capitalized software additions |
|
|
( |
) |
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( |
) |
Net cash used in investing activities |
|
|
( |
) |
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( |
) |
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||
CASH FLOWS FROM FINANCING ACTIVITIES |
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|
||
Distributions to GrabAGun Members |
|
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|
|
|
( |
) |
|
Payments of deferred transaction costs |
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|
( |
) |
|
Proceeds from borrowings, net |
|
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|
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|
||
Payment for stock repurchases |
|
|
( |
) |
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|
|
Net cash used in financing activities |
|
|
( |
) |
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|
( |
) |
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|
|
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|
||
Net decrease in cash and cash equivalents |
|
|
( |
) |
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|
( |
) |
Cash and cash equivalents, beginning of period |
|
|
|
|
|
|
||
Cash and cash equivalents, end of period |
|
$ |
|
|
$ |
|
||
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|
|
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||
Supplemental disclosures of non-cash investing and financing activities: |
|
|
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|
|
|
||
Deferred transaction costs included in accounts payable |
|
$ |
|
|
$ |
|
||
Income taxes paid |
|
|
|
|
|
|
||
Stock-based compensation expense capitalized in internal-use software development costs |
|
$ |
|
|
$ |
|
||
Additions of capitalized software included within accounts payable |
|
$ |
|
|
$ |
|
||
Purchases of property and equipment included within accounts payable |
|
$ |
|
|
$ |
|
||
Excise taxes for stock repurchase included within accrued expenses and other current liabilities |
|
$ |
|
|
$ |
|
||
|
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|
|
|
|
|
||
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
4
Table of Contents
GRABAGUN DIGITAL HOLDINGS INC.
UNAUDITED CONDENSED CONSOLIDATED NOTES TO FINANCIAL STATEMENTS
GrabAGun Digital Holdings Inc. (the “Company”) is a multi-brand eCommerce retailer of firearms, ammunition and related accessories. The Company’s firearm products are ordered and paid for by customers online through the Company’s eCommerce site and mobile app and are delivered to them on-premises through their choice of federal firearm licensed dealers nationwide or, for certain accessories, delivered directly to customers. The Company’s network of localized firearm dealers perform background checks on firearms purchasers and complete sales forms as mandated by federal and state firearm regulations.
The Company aims to simplify the firearms and ammunition purchasing process for its customers through, among other things, enhanced selection, procurement and regulatory compliance assistance. The Company also offers “Shoot Now Pay Later” (“SNPL”) financing options through Credova Financial, LLC (“Credova”), providing qualifying customers with more flexible payment schedules, as further described below. The Company does not manufacture products; however, the Company’s multi-brand product offerings and long-term relationships with its vendors enable the Company to provide the breadth and diversity of products to best address each customer’s specific needs. The Company has developed industry-leading solutions for supply chain management, combining dynamic inventory and order management with AI-powered pricing and demand forecasting. These advancements enhance the Company’s ability to provide seamless logistics and a streamlined experience for its customers.
The Company was incorporated in Texas on December 30, 2024 and formed for the purpose of consummating the Business Combination (as defined below) with Colombier Acquisition Corp. II, a Cayman Islands exempted company (“Colombier”), prior to the transactions contemplated in the Merger Agreement (as defined below). Prior to the consummation of the Business Combination, the Company was owned
On December 30, 2024, the Company formed Gauge II Merger Sub LLC, a Texas limited liability company (“Company Merger Sub”), as a
On February 4, 2025, the Company formed Gauge II Merger Sub Corp., a Cayman Islands exempted company (“Purchaser Merger Sub”), as a
Business Combination
On January 6, 2025, the Company entered into a Business Combination Agreement (the “Merger Agreement”) with Colombier, Metroplex, Company Merger Sub, and upon subsequent execution of a joinder agreement, Purchaser Merger Sub.
On July 15, 2025 (the “Closing Date”), pursuant to the terms of the Merger Agreement, the Mergers (as defined below) and the other transactions contemplated by the Merger Agreement were consummated (collectively, the “Business Combination”), whereby Colombier and Metroplex became wholly-owned subsidiaries of the Company, as more specifically described below. As of the Closing Date, the Company’s credit card processing through PSQPayments LLC (“PSQ Payments”) and “Shoot Now Pay Later” financing offering through Credova constitute related party transactions. Refer to Note 12 for further details.
At the Closing Date, pursuant to the terms of the Merger Agreement and after giving effect to the redemptions of Colombier Class A Ordinary Shares by public shareholders of Colombier for cash:
As part of the Business Combination:
5
Table of Contents
On July 16, 2025, the Company’s common stock and warrants began trading on the New York Stock Exchange (the “NYSE”) under the ticker symbols “PEW” and “PEWW,” respectively. On October 21, 2025, the Company’s common stock also began trading on a new stock exchange, the NYSE Texas. The Company continues to maintain its primary listing on the NYSE and its shares trade under the same “PEW” ticker symbol on both exchanges.
Following the Business Combination, the Company continues to operate its business through Metroplex (as a subsidiary of the Company) and its other direct and indirect subsidiaries.
On October 2, 2025, the Company formed 4880 Alpha LLC, a Texas limited liability company (“4880 Alpha”) as a direct, wholly-owned subsidiary of Metroplex, for the purpose of acquiring and owning certain real estate to be used for the Company’s new headquarters.
On October 15, 2025, the Company formed PEW Logistics LLC, a Texas limited liability company (“PEW Logistics”) as a direct, wholly-owned subsidiary of the Company, for the purpose of providing next-generation, white-label direct-to-consumer fulfillment solutions to modernize the firearms supply chain.
Historically, the Company’s primary source of liquidity has been funds from operating activities. The Company reported an operating loss for the three and six months ended June 30, 2026 and operating income for the three and six months ended June 30, 2025. The Company had negative cash flows from operations of $
At the Closing Date of the Business Combination, the Company received proceeds of approximately $
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements include the financial statements of the Company, all entities that are wholly-owned by the Company and all entities in which the Company has a controlling financial interest. All intercompany transactions and balances have been eliminated. The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the rules and regulations of the U.S. Securities and Exchange Commission (the “SEC”) for interim financial information. Accordingly, certain information and footnote disclosures normally included in consolidated financial statements in accordance with GAAP have been omitted. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included. Operating results for the three and six months ended June 30, 2026 are not necessarily indicative of the results that may be expected for the year ending December 31, 2026.
The condensed consolidated financial statements are presented in U.S. dollars, which represent the Company’s reporting currency. Unless otherwise noted, dollars are in thousands.
Use of Estimates
The preparation of condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts and disclosures of assets and liabilities as of the condensed consolidated balance sheet date and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Such estimates include those related to revenue recognition, vendor rebates, depreciable lives of fixed assets and capitalized software, allowance for sales returns, income taxes, stock-based compensation, and incremental borrowing rates.
Reclassifications
Certain amounts in prior periods have been reclassified to conform to the current period presentation. Such reclassifications had no impact on previously reported net income or stockholders’ equity.
6
Table of Contents
Cash and Cash Equivalents
The Company considers all short-term investments with an original maturity of three months or less when purchased to be cash equivalents. The carrying values of cash and cash equivalents approximate their fair values due to the short-term nature of these instruments. Receivables from third-party financial institutions for credit card transactions and the Company’s Shoot Now Pay Later program are included as they typically settle within five days or less and are recorded at the expected realizable value, net of any fees owed to the credit card processor and the financing entity.
The Company has established an allowance for expected credit losses based upon its analysis of aged receivables and economic conditions. Past-due receivable balances are written off when the Company’s collection efforts have been unsuccessful in collecting the amounts due.
|
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||
|
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June 30, 2026 |
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|
December 31, 2025 |
|
||
Cash |
|
$ |
|
|
$ |
|
||
Receivables from third-party financial |
|
|
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|
||
Receivables from third-party financial |
|
|
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|
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Cash and cash equivalents |
|
$ |
|
|
$ |
|
||
|
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|
||
Concentrations of Credit Risk
Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and receivables. The Company’s cash is held at financial institutions where account balances may at times exceed federally insured limits of $
Customer Concentration
As of June 30, 2026 and December 31, 2025, no customers accounted for more than
Vendor Concentration
The Company purchases firearms and ammunition products included on its website directly from both manufacturers and wholesale distributors. While the Company sources products from a diverse vendor base, purchases from the Company’s largest wholesale distributors, defined as those accounting for 10% or more of inventory and product costs, represented approximately
Inventory, net
Inventories, which consist primarily of finished firearms and non-firearms goods, are valued at the lower of cost or net realizable value. Cost is determined using the weighted-average cost method and includes the cost of goods and related freight costs, if any.
The Company records adjustments to its inventories, which are reflected in cost of goods sold, if the cost of specific inventory items on hand exceeds the amount that the Company expects to realize from the ultimate sale or disposal of the inventory. A provision is recorded to reduce the cost of inventories to the estimated net realizable values, if necessary. No provision was recognized during the three and six months ended June 30, 2026 and 2025.
In addition, the Company records an estimated reserve amount for the net realizable value of expected future inventory returns related to the Company’s sale returns reserve. The inventory returns reserve balance was $
7
Table of Contents
Capitalized Software, net
The Company capitalizes certain costs related to the development of its internal-use software and development of its website application in accordance with ASC 350-40, “Intangibles — Goodwill and Other.” These costs consist primarily of internal and external labor and are capitalized during the application development stage, meaning when the research stage is complete, and management has committed to a project to develop software that will be used for its intended purpose. The Company also capitalizes costs incurred during subsequent efforts to significantly upgrade and enhance the functionality of the software. Capitalized costs are included in capitalized software, net within the condensed consolidated balance sheets. Amortization of internal-use software costs is recorded on a straight-line basis over the estimated useful life and begins once the project is substantially complete and the software is ready for its intended purpose. Useful lives range from one to five years, and amortization is included within general and administrative expenses within the condensed consolidated statements of operations.
Cloud Computing Arrangements
The Company incurs costs to implement cloud computing arrangements that are hosted by third-party vendors. For cloud computing arrangements that do not include a software license, implementation costs incurred during the application development stage are capitalized until the software is ready for its intended use. The costs are then amortized on a straight-line basis over the term of the associated hosting arrangement and are included within general and administrative expenses within the condensed consolidated statements of operations. Capitalized costs related to cloud computing arrangements, net of accumulated amortization, are reported as a component of either prepaid expenses and other current assets or other assets on the condensed consolidated balance sheets, depending on the useful life. Cloud computing arrangement implementation costs are classified within operating activities in the condensed consolidated statements of cash flows.
The Company’s capitalized implementation costs for cloud computing arrangements, net consisted of the following (in thousands):
|
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|
June 30, 2026 |
|
|||||||||
|
|
Balance Sheet Location |
|
Gross Carrying Amount |
|
|
Accumulated Amortization |
|
|
Net Carrying Amount |
|
|||
Implementation costs, short-term |
|
Prepaid expenses and other current assets |
|
$ |
|
|
$ |
|
|
$ |
|
|||
Implementation costs, long-term |
|
Other assets |
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|
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|
|||
Total capitalized cloud computing |
|
|
|
$ |
|
|
$ |
|
|
$ |
|
|||
|
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December 31, 2025 |
|
|||||||||
|
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Balance Sheet Location |
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Gross Carrying Amount |
|
|
Accumulated Amortization |
|
|
Net Carrying Amount |
|
|||
Implementation costs, short-term |
|
Prepaid expenses and other current assets |
|
$ |
|
|
$ |
|
|
$ |
|
|||
Implementation costs, long-term |
|
Other assets |
|
|
|
|
|
|
|
|
|
|||
Total capitalized cloud computing |
|
|
|
$ |
|
|
$ |
|
|
$ |
|
|||
|
|
|
|
|
|
|
|
|
|
|
|
|||
These cloud computing arrangements were primarily related to the implementation of the Company’s enterprise resource planning system, among other software implementations. The Company recorded $
8
Table of Contents
Property and Equipment, net
Property and equipment is stated at cost less accumulated depreciation. Depreciation is recorded on a straight-line basis over an asset’s estimated useful life as follows:
|
|
Useful life |
||
Furniture and fixtures |
|
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Computers, hardware and software |
|
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Leasehold improvements |
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Shorter of remaining useful life or lease term |
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Equipment |
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Building |
|
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Land |
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Indefinite |
||
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Maintenance and repairs are charged to operating expense when incurred; additions and improvements that increase the useful life of the asset are capitalized. Upon disposition, the cost and related accumulated depreciation are removed from the accounts and the resulting gain or loss is reflected as other income or expense in the condensed consolidated statements of operations.
Impairment of Long-Lived Assets
The Company reviews its long-lived assets, such as property and equipment, capitalized software, capitalized implementation costs associated with cloud computing arrangements, and operating lease right-of-use (“ROU”) assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If indicators of impairment are present, the Company will perform a recoverability test by comparing the sum of the estimated undiscounted future cash flows attributable to the asset or asset group in question to the carrying amount. If the undiscounted cash flows used in the test for recoverability are less than the asset or asset group’s carrying amount, the Company will determine the fair value of the asset or asset group and recognize an impairment loss if the carrying amount exceeds its fair value.
Leases
With respect to leases with an initial term of more than 12 months, on the lease commencement date, the Company recognizes an ROU asset representing its right to use the underlying asset for the lease term on the condensed consolidated balance sheets along with the related lease liability representing its obligation to make lease payments arising from the lease. The ROU asset consists of: (1) the amount of the initial lease obligation; (2) any lease payments made to the lessor at or before the lease commencement date, minus any lease incentives received; and (3) any initial direct cost incurred by the Company. Initial direct costs are incremental costs of a lease that would not have been incurred if the lease had not been obtained and are capitalized as part of the ROU asset. The lease obligation equals the present value of the future cash payments discounted using the rate implicit in the lease whenever that rate is readily determinable. If the rate implicit in the lease is not readily determinable, the Company uses its incremental borrowing rate, which is determined by utilizing management's judgment based on information available at lease commencement. Lease payments can include fixed payments, variable payments that depend on an index or rate known at the commencement date, and extension option payments or purchase options which the Company is reasonably certain to exercise. In the determination of the lease term, the Company considers the existence of extension or termination options and the probability of those options being exercised.
Operating lease expense equals the total cash payments recognized on a straight-line basis over the lease term and are reflected in general and administrative expenses within the condensed consolidated statements of operations. The amortization of the ROU asset is calculated as the straight-line lease expense less the accretion of the interest on the lease obligation each period. The lease obligation is reduced by the cash payment less interest each period.
The Company has historically leased real estate property under a non‑cancelable operating lease agreement; however, beginning March 2026, the Company transitioned to a month-to-month arrangement. Prior to this transition, the Company’s operating lease was included in the operating lease ROU asset and lease liability within the condensed consolidated balance sheet as of December 31, 2025. The Company has no finance leases.
9
Table of Contents
Fair Value of Financial Instruments
Fair value is defined as the price that would be received from the sale of an asset or paid to transfer a liability in the principal or most advantageous market in an orderly transaction between market participants on the measurement date.
To measure the fair value of assets and liabilities, the Company uses the following fair value hierarchy based on three levels of inputs:
Level 1—Quoted prices (unadjusted) in active markets that are accessible at the measurement date for identical assets or liabilities.
Level 2—Observable inputs other than quoted prices included within Level 1, including quoted prices for similar assets or liabilities in active markets; quoted prices for identical or similar assets or liabilities in markets that are not active; and inputs other than quoted prices that are observable or are derived principally from, or corroborated by, observable market data by correlation or other means.
Level 3—Unobservable inputs are used when little or no market data is available.
For financial assets and liabilities, including cash and cash equivalents, prepaid expenses and other current assets, other assets, accounts payable, and accrued expenses and other current liabilities, the carrying value approximates fair value due to the relatively short maturity period of these balances. The carrying value of the Company’s long-term debt with a variable interest rate approximates fair value based on instruments with similar terms using level 2 inputs. As of June 30, 2026 and December 31, 2025, the Company had no financial assets or liabilities measured at fair value on a recurring basis.
Vendor Rebates
From time to time, depending on marketing programs offered by vendors, the Company is eligible for rebates based on various parameters determined by vendors. The Company records the rebates as a reduction to the cost of inventory. The Company records such rebates throughout the fiscal year based on actual results achieved on a year-to-date basis and its expectation that purchase levels and other parameters will be met to earn the rebates.
Revenue Recognition
Revenue is recognized upon satisfaction of contractual performance obligations and transfer of control to the customer and is measured as the amount of consideration to which the Company expects to be entitled in exchange for corresponding goods or services. Substantially all of the Company’s sales are arrangements for retail sale transactions directly from the Company’s website or mobile app for which the transaction price is equivalent to the stated price of the product(s) or service(s), net of any stated discounts applicable at a point in time. Each sales transaction results in an implicit contract with the customer to deliver the product(s) or service(s) at the point of sale. Additionally, the Company generates some sales from PEW Logistics, including fulfillment, e-commerce platform hosting, and storage services.
Revenue from retail sales, including sales in which products ordered from distributors are shipped directly to customers (“drop-ship” sales arrangements), is recognized upon delivery of merchandise to the customer’s desired location. As the Company ships large volumes of packages through multiple carriers, actual delivery dates may not always be available. As such, the Company may estimate delivery dates based on historical data.
Certain revenues earned by the Company require judgment to determine if revenue should be recorded gross as principal or net of related costs as an agent, including drop-ship arrangements and third-party shipping and handling costs. For drop-ship arrangements, the Company has concluded that it acts as the principal in the transaction because it maintains control over the product throughout the order process, including directing the shipment, determining the price, and bearing inventory risk. The Company has determined it is the principal in transactions involving shipping and handling costs, as these services are integrated into the fulfillment of the customer’s order and are part of its performance obligation to deliver the product to the customer’s desired location. As such, the Company has concluded that it is acting as the principal, and revenue is recorded gross in net revenues within the condensed consolidated statements of operations. Sales tax amounts collected from customers that are assessed by a governmental authority are excluded from revenue.
Generally, customers may return non-firearm products within 30 days of purchase. Revenue is recognized net of expected returns, which the Company estimates using historical return patterns and its expectation of future returns. The Company’s sales returns reserve totaled $
10
Table of Contents
Gift Card Sales
The Company sells gift cards, which do not have expiration dates, and does not deduct non-usage fees from outstanding gift card balances. Gift card sales represent an open performance obligation for the future delivery of promised goods or services to be provided by the Company and are considered a liability to be subsequently recognized as revenue upon redemption by the customer, which is typically within one year of issuance. Over time, a portion of the outstanding balance of gift cards will not be redeemed by the customer, which is referred to as “breakage”. Revenue is recognized for expected breakage over time in proportion to the pattern of redemption by customers to the extent that breakage revenue is not immaterial. The determination of the gift card breakage is based on the Company’s specific historical redemption patterns. As of June 30, 2026 and December 31, 2025, unredeemed gift card balances were immaterial.
Transfer and Background Check Procedures
Because the Company sells firearms direct to consumers from its store-front location and because the Company receives firearm shipments from other sellers which the Company provides to the consumer at the Company’s store-front location, the Company is subject to regulation by the Bureau of Alcohol, Tobacco, Firearms and Explosives (“ATF”). The ATF requires entities that physically transfer firearms to consumers to hold a Federal Firearms License (“FFL”) and to perform certain transfer and background check procedures prior to transferring the firearm to the consumer. Consequently, the Company is required to hold an FFL and provide its customers with the option to select the Company’s location for completing the required firearm transfer and background check procedures. Customers may also select any of a number of other FFL locations that are listed within the United States. If the customer selects a non-Company FFL location, the Company ships the firearm ordered by the customer directly to the FFL selected by the customer. The customer then completes the necessary firearm transfer and background check procedures at that location. Because the Company is listed as an FFL location to process firearm transfer and background check procedures, the Company occasionally receives firearms not purchased from its website for which it has responsibility to complete the necessary transfer and background check procedures prior to transferring the firearm to the consumer. In these cases, the Company charges a fee for the transfer and background check procedures. Revenue is recognized at a point in time when the transfer and background check procedures are completed.
PEW Logistics Service Revenue
PEW Logistics service revenue consists of order fulfillment services, e-commerce platform hosting services, and storage solutions. Revenue from order fulfillment services is recognized when control of the goods is transferred to the end customer, which occurs upon delivery of merchandise to the customer’s desired location. Revenue from e-commerce platform hosting services is recognized ratably over the contractual service period. Revenue from storage solutions is recognized each month based on the volume of goods stored during that month. The Company commenced revenue-generating activities for PEW Logistics during the three months ended March 31, 2026. PEW Logistics service revenue totaled $
Incremental costs incurred to fulfill e-commerce platform hosting arrangements are capitalized in accordance with ASC 340-40, “Other Assets and Deferred Costs — Contracts with Customers”, when recoverable and amortized over the estimated period of benefit, which the Company has determined to be 3 years. As of June 30, 2026 and December 31, 2025, the carrying amount of capitalized contract fulfillment costs related to e-commerce platform hosting services was $
Shoot & Subscribe™
In August 2025, the Company launched Shoot & Subscribe™, a subscription-based service offering recurring ammunition deliveries at a discounted price. Revenue recognition for this subscription service is consistent with the accounting for the Company’s other product sales and occurs upon the satisfaction of all contractual performance obligations and the transfer of control to the customer, which is typically at the point of delivery. Revenue is measured as the amount of consideration to which the Company expects to be entitled in exchange for the goods, inclusive of the discount applied to recurring subscription transactions.
Unearned Revenue
Unearned revenue is recorded when payments are received or due in advance of completing performance obligations, which primarily relates to the timing difference between the customer order date and the delivery date to the customer’s desired location, as each customer is required to pay for its order at the time of purchase. The Company’s unearned revenue balance within its condensed consolidated balance sheets as of June 30, 2026 and December 31, 2025 totaled $
11
Table of Contents
Disaggregated Revenue Information
The following table represents a disaggregation of revenue by category (in thousands). The Company’s revenue streams include firearm and non-firearm retail sales, which are directly transacted through its website or mobile platform, as well as service revenue from PEW Logistics.
|
|
Three Months Ended June 30, |
|
|
Six Months Ended June 30, |
|
||||||||||
|
|
2026 |
|
|
2025 |
|
|
2026 |
|
|
2025 |
|
||||
Firearm sales |
|
$ |
|
|
$ |
|
|
$ |
|
|
$ |
|
||||
Non-firearm sales |
|
|
|
|
|
|
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|
||||
Service sales |
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|
||||
Total net sales |
|
$ |
|
|
$ |
|
|
$ |
|
|
$ |
|
||||
|
|
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|
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||||
Cost of Goods Sold
Cost of goods sold includes all product related costs (inclusive of vendor rebates, related inventory reserves, and credit card processor fees) and consists of costs to receive and warehouse products. These costs include internal quality assessments of products purchased from vendors, in addition to packing and shipping products ordered by customers. In addition, cost of goods sold includes the amortization of capitalized contract fulfillment costs related to PEW Logistics services. These costs exclude depreciation expense related to property and equipment as the Company does not manufacture any products sold to customers.
Stock-Based Compensation
The Company accounts for stock-based compensation under ASC 718, “Compensation — Stock Compensation” (“ASC 718”), which requires the measurement and recognition of compensation expense based on estimated fair values for all equity awards made to employees and non-employees. The Company accounts for forfeitures as they occur. Compensation expense related to awards is recognized on a straight-line basis by recognizing the grant date fair value over the associated service period of the award, which is the vesting term. Generally, the Company’s equity awards only have service vesting conditions.
Warrant Instruments
The Company accounts for warrants as either equity-classified or liability-classified instruments based on an assessment of the instruments’ specific terms and applicable authoritative guidance in ASC 480, “Distinguishing Liabilities from Equity” (“ASC 480”) and ASC 815, “Derivatives and Hedging” (“ASC 815”). The assessment considers whether the instruments are freestanding financial instruments pursuant to ASC 480, meet the definition of a liability pursuant to ASC 480, and whether the instruments meet all of the requirements for equity classification under ASC 815, including whether the instruments are indexed to a company’s common stock and whether the instrument holders could potentially require “net cash settlement” in a circumstance outside of a company’s control, among other conditions for equity classification. This assessment is conducted at the time of issuance and as of each subsequent quarterly period end date while the instruments are outstanding. The warrants were concluded to be equity-classified in Colombier’s historical financial statements prior to the consummation of the Business Combination, and following the closing of the Business Combination, the warrants will continue to be equity-classified in the Company’s condensed consolidated financial statements.
Income Taxes
The Company uses the asset and liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are recognized by applying the statutory tax rates in effect in the years in which the differences between the financial reporting and tax filing bases of existing assets and liabilities are expected to reverse. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized.
The Company utilizes a two-step approach to recognizing and measuring uncertain income tax positions (tax contingencies). The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount which is more than 50% likely of being realized upon ultimate settlement. The Company makes estimates, assumptions and judgments to determine its provision for income taxes and also for deferred tax assets and liabilities and any valuation allowances recorded against deferred tax assets. Actual future operating results and the underlying amount and type of income could differ materially from our estimates, assumptions and judgments, thereby impacting its financial position and results of operations.
Interest Income, net
Interest income, net consists of interest earned on the Company’s overnight cash sweeps, net of interest costs, and is recognized in the condensed consolidated statements of operations.
12
Table of Contents
Net Income (Loss) per Share
Basic net income (loss) per share is calculated by dividing the net income (loss) by the weighted-average number of shares of the Company’s common stock outstanding for the reporting period, without consideration for potentially dilutive securities. For diluted net income (loss) per share, the weighted-average shares of the Company’s common stock outstanding is further adjusted to reflect the impact of potentially dilutive securities using the treasury stock method.
Recent Accounting Pronouncements
Accounting Pronouncements Recently Adopted
In December 2023, FASB issued ASU 2023-09, “Income Taxes (Topic 740): Improvements to Income Tax Disclosures” (“ASU 2023-09”), which provides qualitative and quantitative updates to rate reconciliation and income taxes paid disclosures. The amendments enhance the transparency of income tax disclosures by requiring consistent categories, greater disaggregation of information within the rate reconciliation, and jurisdiction-specific disaggregation of income taxes paid. The Company adopted ASU 2023-09 effective January 1, 2025, applying the amendments prospectively as allowed under the guidance. The adoption of ASU 2023-09 did not have a material impact on the Company’s condensed consolidated financial statements.
In March 2024, the FASB issued ASU 2024-01, “Compensation — Stock Compensation (Topic 718): Scope Application of Profits Interest and Similar Awards” (“ASU 2024-01”). This update provides clarifying guidance by adding an illustrative example demonstrating the application of the scope guidance in paragraph 718-10-15-3, which determines whether profits interest and similar awards should be accounted for in accordance with Topic 718, Compensation — Stock Compensation. The amendments under ASU 2024-01 are effective for annual periods beginning after December 15, 2024, and interim periods within those annual periods. The Company adopted ASU 2024-01 effective January 1, 2025, using the prospective adoption method, whereby the amendments apply only to profits interest and similar awards granted or modified after the adoption date. The adoption did not result in a material impact on the Company’s condensed consolidated financial statements.
Accounting Pronouncements Not Yet Adopted
In November 2024, the FASB issued ASU 2024-03, “Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses” (“ASU 2024-03”), which is intended to improve the disclosures of expenses by providing more detailed information about the types of expenses in commonly presented expense captions. Additionally, in January 2025, the FASB issued ASU 2025-01, “Income Statement - Reporting Comprehensive Income — Expense Disaggregation Disclosures (Subtopic 220-40): Clarifying the Effective Date” (“ASU 2025-01”), to clarify the effective date of ASU 2024-03. The standard requires breaking down expenses into specific categories, such as employee compensation and costs related to depreciation and amortization, as well as a qualitative description of the amounts remaining in relevant expense captions that are not separately disaggregated quantitatively. This ASU also requires disclosure of the total amount of selling expense and, in annual reporting periods, an entity’s definition of selling expenses. ASU 2024-03 is effective for the Company beginning in fiscal year 2027 and interim periods beginning in fiscal year 2028, either prospectively to financial statements issued for reporting periods after the effective date or retrospectively to all prior periods presented in the financial statements. Early adoption is permitted. The Company is currently evaluating the impact of adopting this ASU on its condensed consolidated financial statement disclosures.
In September 2025, the FASB issued ASU 2025-06, “Intangibles - Goodwill and Other - Internal-Use Software: Targeted Improvements to the Accounting for Internal-Use Software,” which clarified and modernizes the accounting for costs related to internal-use software (“ASU 2025-06”). The amendments in the standard remove all previous references to project stages and clarify the threshold entities apply to begin capitalizing costs. ASU 2025-06 is effective for annual reporting periods beginning after December 15, 2027 and interim periods within those annual reporting periods, and may be adopted on a prospective basis, a modified basis for in-process projects, or a retrospective basis. Early adoption is permitted. The Company is currently evaluating the impact of adopting this ASU on its condensed consolidated financial statements.
In December 2025, the FASB issued ASU 2025-11, “Interim Reporting (Topic 270) Narrow-Scope Improvements,” which clarified interim disclosure requirements and the applicability of Topic 270. The objective of the update is to provide clarity about current interim requirements. The amendments in this update also include a disclosure principle that requires entities to disclose events since the end of the last annual reporting period that have a material impact on the entity. The amendments in this ASU are required to be adopted for interim periods within annual reporting periods beginning after December 15, 2027. Early adoption is permitted. The Company is currently evaluating the impact that the ASU will have on the Company's condensed consolidated financial statements.
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Reverse Recapitalization
As discussed within Note 1, the Business Combination was consummated on July 15, 2025, which, for accounting purposes, was treated as the equivalent of GrabAGun issuing stock for the net assets of Colombier, accompanied by a recapitalization. Under this method of accounting, Colombier was treated as the acquired company and GrabAGun was treated as the acquirer for financial statement reporting purposes under GAAP.
Transaction Proceeds
Upon the closing of the Business Combination, the Company received gross proceeds of $
Cash-trust and cash, net of redemptions |
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$ |
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Less: |
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Cash consideration |
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Transaction costs and advisory fees, paid at time of closing |
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Net proceeds from the Business Combination |
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Less: |
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Transaction costs paid prior to closing |
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Transaction costs paid post-closing |
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Reverse recapitalization, net |
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$ |
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The number of shares of the Company’s common stock issued immediately following the consummation of the Business Combination were:
Colombier Class A common stock, outstanding prior to the |
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Less: Redemption of Colombier Class A common stock |
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Class A common stock of Colombier |
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Colombier Class B common stock, outstanding prior to the |
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Business Combination shares |
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GrabAGun Members |
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Consultant |
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Common Stock immediately after the Business |
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The Company’s equity structure for periods prior to the Business Combination has been retroactively adjusted to account for the issuance of
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Property and Equipment, Net
Property and equipment, net consisted of the following:
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June 30, 2026 |
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December 31, 2025 |
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Land |
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$ |
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$ |
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Furniture and fixtures |
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Building construction in progress |
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Computer hardware and software |
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Total property and equipment |
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Less: accumulated depreciation |
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( |
) |
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( |
) |
Total property and equipment, net |
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$ |
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$ |
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Depreciation expense was immaterial for the three and six months ended June 30, 2026 and 2025 and is included in general and administrative expenses. As of June 30, 2026, the building purchased in November 2025 has
Capitalized Software, Net
Capitalized software, net consisted of the following (in thousands):
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June 30, 2026 |
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December 31, 2025 |
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Gross |
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Accumulated |
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Net Carrying Amount |
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Gross |
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Accumulated |
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Net Carrying Amount |
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Website development |
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$ |
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$ |
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$ |
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$ |
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$ |
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$ |
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Internal-use software |
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Implementation costs |
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Total capitalized software |
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$ |
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$ |
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$ |
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$ |
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$ |
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$ |
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Amortization expense was $
As of June 30, 2026, estimated future amortization expense is expected as follows:
For the year ending December 31, |
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Amount |
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2026 (excluding the six months ended June 30, 2026) |
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$ |
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2027 |
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2028 |
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2029 |
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2030 |
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Thereafter |
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Total capitalized software, net |
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$ |
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15
Table of Contents
Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities consisted of the following:
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June 30, 2026 |
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December 31, 2025 |
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Accrued bonus |
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$ |
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$ |
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Accrued credit card payable |
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Accrued interest |
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Accrued professional services |
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Accrued wages and benefits |
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Sales return estimate |
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Current portion of long-term debt |
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Other accrued liabilities |
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Total accrued expenses and other current liabilities |
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$ |
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$ |
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As of December 31, 2025, the Company leased certain office and warehouse space under a long-term non-cancelable operating lease. This lease expired in February 2026, after which the Company entered into a month-to-month arrangement for the continued use of the space. Lease expense related to this arrangement was approximately $
In addition, the Company entered into an office lease in November 2025 with an initial term of eight months and a three-month renewal option. In March 2026, the lease was amended to extend the term through December 2026. Lease expense related to this lease was approximately $
As of June 30, 2026 all of the Company’s lease arrangements were short-term leases. Accordingly, no right-of-use assets or lease liabilities were recorded in the condensed consolidated balance sheet as of June 30, 2026.
Common Stock
The Company has authorized a total of
Preferred Stock
The Company has authorized a total of
Warrants
As part of Colombier’s initial public offering (“IPO”), Colombier issued
In connection with the Business Combination, (i) each outstanding Colombier Public Warrant was assumed by the Company and exchanged for a warrant to purchase shares of the Company’s common stock (the “Public Warrants”), and (ii) each outstanding Colombier Private Placement Warrant was assumed by the Company and exchanged for a warrant to purchase shares of the Company’s common stock (the “Private Placement Warrants”).
These warrants expire on
Once the warrants become exercisable, the Company may redeem the outstanding warrants:
As of June 30, 2026, the Company had
17
Table of Contents
Stock Repurchase Program
On August 4, 2025, the Company’s board of directors (the “Board”) authorized a stock repurchase program through the next 12 months or August 2026, to purchase up to $
The timing and number of shares repurchased is determined based on an evaluation of market conditions and other factors, including stock price, trading volume, general business and market conditions, and the availability of capital. The 2025 Repurchase Program does not obligate the Company to acquire a specified number of shares and may be modified, suspended, or discontinued at any time. The total cost of repurchases includes broker commissions and the
The Company did not repurchase any shares of common stock during the three months ended June 30, 2026.
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June 30, 2026 |
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Cost of share repurchses, excluding excise tax |
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$ |
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Excise tax for share repurchases |
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Total cost of repurchases |
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$ |
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2025 Stock Incentive Plan
On July 15, 2025, in connection with the Business Combination, the Board approved and adopted the 2025 Stock Incentive Plan (the “2025 Plan”), which provides for the grant of incentive stock options, stock appreciation rights, restricted stock units (“RSUs”), restricted stock awards (“RSAs”), and other forms of stock awards to directors, officers, employees, consultants, and advisors of the Company.
The Board is responsible for the administration of the 2025 Plan, which may be delegated to one or more committees of the Board. The Board (or a committee of the Board) determines the term, exercise price, and vesting terms of each award. As of June 30, 2026, the total number of shares of common stock available for issuance under the 2025 Plan was
RSAs and RSUs
During the six months ended June 30, 2026, the Company granted RSUs under the 2025 Plan to employees. Each award entitles the recipient to one share of common stock upon time-based vesting. The Company measures the fair value of these awards using the stock price on the date of grant. Stock-based compensation expense for RSAs and RSUs is recorded on a straight-line basis over the vesting period.
The following is a summary of the Company’s unvested RSA and RSU activity under the 2025 Plan during the six months ended June 30, 2026:
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Shares |
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Weighted-Average Grant Date Fair Value |
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Outstanding as of December 31, 2025 |
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$ |
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Granted |
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Forfeited |
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( |
) |
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Vested |
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( |
) |
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Outstanding as of June 30, 2026 |
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$ |
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Restricted Member Interest Unit Granted to Consultant
On January 6, 2025, the Company granted restricted member interest units (“RUs”) to a consultant, valued at $
18
Table of Contents
Stock-Based Compensation
Stock-based compensation expense during the three and six months ended June 30, 2026 was $
The weighted-average number of shares of common stock outstanding prior to the Business Combination has been adjusted to reflect the reverse recapitalization. Common stock issued upon the Closing Date to GrabAGun Members has been included in the basic and diluted net income (loss) per share calculation retroactively for all periods prior to the Business Combination.
Basic and diluted net income (loss) per share attributable to common shareholders was calculated as follows (in thousands, except for shares):
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Three Months Ended June 30, |
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Six Months Ended June 30, |
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2026 |
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2025 |
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2026 |
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2025 |
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Numerator: |
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Net income (loss) |
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$ |
( |
) |
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$ |
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$ |
( |
) |
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$ |
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Denominator: |
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Weighted-average shares of common stock outstanding, basic and diluted |
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Net income (loss) per share attributable to common shareholders |
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$ |
( |
) |
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$ |
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$ |
( |
) |
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$ |
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During the three and six months ended June 30, 2026, the Company reported a net loss. The Company’s potentially dilutive securities, which include unvested RSAs, RSUs, and equity-classified warrants have been excluded from the computation of diluted net loss per share as the effect would be to reduce the net loss per share. Therefore, the weighted-average number of shares of common stock outstanding used to calculate both basic and diluted net loss per share attributable to common shareholders is the same.
During the three and six months ended June 30, 2025, the Company had no potentially dilutive securities outstanding; therefore, the weighted-average number of shares of common stock outstanding used to calculate both basic and diluted net income per share attributable to common shareholders is the same.
The following outstanding potentially dilutive common stock equivalents were excluded from the computation of diluted net income (loss) per share due to their anti-dilutive effect for as of June 30, 2026:
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Shares |
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Unvested RSUs |
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Unvested RSAs |
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Warrants |
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Total |
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As of June 30, 2026, unvested RSAs are reflected in shares of common stock issued and outstanding on the condensed consolidated balance sheet but are excluded from the calculation of weighted-average shares of common stock outstanding for purposes of calculating net loss per share. As of December 31, 2025, unvested RSAs granted during the year are not considered legally issued and outstanding. Therefore, these shares are excluded from the common stock issued and outstanding on the condensed consolidated balance sheet and statement of changes in shareholders’ equity.
As of June 30, 2026, all vested RSUs are legally issued and outstanding. As of December 31, 2025, RSUs vested during the year were not issued and outstanding because they had not yet been settled into common stock. Therefore, these shares are excluded from the common stock issued and outstanding on the condensed consolidated balance sheet and statement of changes in shareholders’ equity. However, all vested RSUs are included in the calculation of the weighted-average shares outstanding for purposes of calculating net loss per share.
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Table of Contents
The Company operates as a single operating segment. The Company’s chief operating decision maker is one individual and has the role of Chief Executive Officer (the “CODM”). The CODM reviews financial information including operating results and assets on a company-wide basis, accompanied by disaggregated information about the Company’s revenue. For information about how the Company derives revenue, as well as the Company’s accounting policies, refer to Note 3.
The following table sets forth significant expense categories and other specified amounts included in net income (loss) that are reviewed by the CODM, or are otherwise regularly provided to the CODM, for the three and six months ended June 30, 2026 and 2025 (in thousands):
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Three months ended June 30, |
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Six Months Ended June 30, |
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2026 |
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2025 |
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2026 |
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2025 |
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Net revenues |
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$ |
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$ |
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$ |
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$ |
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Less: |
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Inventory and product costs |
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Employee compensation expense |
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Stock-based compensation |
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Depreciation and amortization expense |
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Other costs and expenses (1) |
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Interest income, net |
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( |
) |
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( |
) |
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( |
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( |
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Net income (loss) |
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$ |
( |
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$ |
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$ |
( |
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$ |
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As of June 30, 2026 and December 31, 2025, all of the Company’s property and equipment were maintained in the United States. For the six months ended June 30, 2026 and 2025, all of the Company’s revenues and expenses were generated and incurred in the United States.
Deferred income taxes are provided to reflect the future tax consequences or benefits of differences between the tax basis of assets and liabilities and their reported amounts in the financial statements using enacted tax rates.
In recording deferred income tax assets, the Company considers whether it is more likely than not that its deferred income tax assets will be realized in the future. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those deferred income tax assets would be deductible. The Company believes that after considering all the available objective and subjective evidence, historical and prospective, with greater weight given to historical and objective evidence, management has determined that it is not more likely than not that all of its deferred tax assets will be realized. As a result, the Company concluded that a valuation allowance is required against its deferred tax assets, including U.S. federal and state net operating loss carryforwards, primarily due to recent losses. The Company will continue to assess the valuation allowances against deferred tax assets considering all available information obtained in future periods.
The significant variance in the effective tax rate from the statutory tax rate for the three and six months ended June 30, 2026 was primarily due to the impact of permanent items, state taxes and change in the valuation allowance.
20
Table of Contents
11. COMMITMENTS AND CONTINGENCIES
Litigation
From time to time, the Company may become involved in various litigation and administrative proceedings relating to claims arising from its operations in the normal course of business. Management believes that the ultimate resolution of any such ordinary-course matter will not have a material adverse effect on the financial position or results of operations of the Company.
On May 4, 2026, a putative class action lawsuit was filed against the GrabAGun LLC in Pennsylvania state court. On May 26, 2026, the GrabAGun LLC removed the case to federal court. The case is styled Justin Popowicz, individually and on behalf of all others similarly situated, vs. Metroplex Trading Company LLC (n/k/a GrabAGun LLC), Case No. 2:26-cv-03564-GAM in the United States District Court for the Eastern District of Pennsylvania. Plaintiff asserts claims on behalf of several thousand Pennsylvania residents who purchased products from GrabAGun LLC’s website, alleging that the Company’s collection and use of its customers’ personal data violates the Pennsylvania Wiretapping Act and the Uniform Firearms Act. Plaintiff seeks unspecified actual damages, statutory damages of not less than $
On June 9, 2026, ABC IP, LLC, Rare Breed Triggers, Inc., and RBTM LLC (collectively, the “Plaintiffs”) filed a complaint against GrabAGun LLC in the United States District Court for the Northern District of Texas (No. 3:26-cv-01903). The action was subsequently transferred to the United States District Court for the Eastern District of Texas and centralized for coordinated pretrial proceedings in a multidistrict litigation proceeding captioned In re Rare Breed Triggers Patent Litigation, MDL No. 3176 (No. 4:26-md-03176-ALM), in which GrabAGun LLC’s matter is pending as No. 4:26-cv-00810. In their complaint, the Plaintiffs allege that GrabAGun LLC directly, contributorily, and by inducement infringed eight United States patents relating to forced-reset trigger technology through the alleged making, using, selling, and/or offering for sale of the “Atrius Development 3 Position Forced Reset Selector” and the “(3-Position) Partisan Disruptor” products. The Plaintiffs also allege federal and common-law trademark infringement, false designation of origin, and unfair competition arising from the alleged use of their FRT marks. The Plaintiffs seek preliminary and permanent injunctive relief, unspecified monetary damages (including alleged lost profits or a reasonable royalty), enhanced damages based on allegations of willful infringement, disgorgement of profits and other monetary relief in connection with the trademark claims, and attorneys’ fees and costs. The complaint does not specify the amount of monetary damages sought. The matter is at an early stage. GrabAGun LLC intends to defend against the claims vigorously. Because the litigation has only recently commenced and involves unresolved factual and legal issues, the Company cannot at this time predict the outcome or reasonably estimate the amount or range of any potential loss. Accordingly, no accrual or range of loss has been included in the accompanying condensed consolidated financial statements.
Commitments and Contingencies
Liabilities for loss contingencies arising from claims, assessments, litigation, fines, and penalties and other sources are recorded when it is probable that a liability has been incurred, and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.
In April 2021, the Company entered into a transaction advisory service agreement to facilitate potential corporate transactions, including mergers, acquisitions, and restructurings. Under the agreement, the Company is obligated to pay the advisor a tiered fee based on the transaction value, ranging from
12. RELATED PARTIES
As of the Closing Date of the Business Combination, PSQ Holdings, Inc. (“PublicSquare”) and its wholly owned subsidiaries, Credova and PSQ Payments, constitute related parties to the Company. PSQ Payments provides credit card processing services to the Company and Credova facilitates financing for the Company’s customers through its SNPL program. As of June 30, 2026, two members of the Company's board of directors also serve as directors of PublicSquare. A third member, who also serves as the Chairman and Chief Executive Officer of PublicSquare, served on the Company's board of directors through June 23, 2026. For the three and six months ended June 30, 2026, the Company incurred fees for these services under existing agreements that totaled $
21
Table of Contents
In March 2026, the Company entered into a Construction Agreement (“Construction Agreement”) with The Infinity Group, LLC (“Infinity”), a company controlled by the father-in-law of an executive officer of the Company, following a competitive bidding process. Under the Construction Agreement, Infinity will perform interior construction and repair services for the Company’s new headquarters located in Farmers Branch, Texas. The Construction Agreement provides for payments of up to approximately $
On November 25, 2025, the Company entered into a Business Loan Agreement providing for a delayed draw term loan (the “Loan”) to fund the acquisition of a building for use as the Company’s corporate headquarters and primary inventory warehouse.
As of June 30, 2026 and December 31, 2025, the Company had $
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Table of Contents
During the three and six months ended June 30, 2026 the Company capitalized $
The Loan is secured by a trust deed covering the corporate headquarters and inventory warehouse, along with associated improvements, fixtures, rents, and related personal property. Additionally, the Loan includes an assignment of rents related to this property. The Loan is guaranteed by the Company pursuant to a commercial guaranty executed in November 2025. Under the amended loan documents, the Company and its consolidated subsidiaries are required to maintain either (i) a minimum fixed charge coverage ratio of
As the Loan was issued with an initial variable rate of interest, the Company believes that the fair value of the obligation is approximated by the carrying value of the Loan as of June 30, 2026. The carrying value of the Loan includes the outstanding principal amount, less unamortized debt issuance costs. Therefore, the Company assumes the carrying value of the debt would closely approximate the fair value of the Loan obligation based on Level 2 inputs since the Loan carries a variable interest rate that is based on the one-month Term SOFR during the draw period.
The following table presents the schedule of maturities for the Term Loan as of June 30, 2026:
Year ending December 31, |
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Amount |
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2026 |
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$ |
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2027 |
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2028 |
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2029 |
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2030 |
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Thereafter |
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Total debt principal payments |
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Unamortized debt issuance costs |
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( |
) |
Outstanding debt balance |
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$ |
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23
Table of Contents
14. SUBSEQUENT EVENTS
The Company has evaluated events through the date these financial statements were issued.
24
Table of Contents
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following “Management’s Discussion and Analysis of Financial Condition and Results of Operations” should be read in conjunction with our condensed consolidated financial statements and the notes thereto contained elsewhere in this filing (this “Quarterly Report”). Unless the context otherwise requires, all references in this “Management’s Discussion and Analysis of Financial Condition and Results of Operations” to the “Company,” “GrabAGun,” “we,” “us” and “our” are intended to refer to (i) following the Business Combination, the business and operations of GrabAGun Digital Holdings Inc. and its consolidated subsidiaries, and (ii) prior to the Business Combination, Metroplex Trading Company LLC.
Cautionary Note Regarding Forward-Looking Statements
This Quarterly Report contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “PSLRA”), Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that involve risks and uncertainties. All statements, other than historical facts, including statements regarding the presentation of the Company’s operations in future reports and any assumptions underlying any of the foregoing, are forward-looking statements. Forward-looking statements reflect our beliefs and expectations based on current estimates and projections. While we believe these expectations, and the estimates and projections on which they are based, are reasonable and were made in good faith, these statements are subject to numerous risks and uncertainties. Forward-looking statements can also be identified by words such as “future,” “anticipate,” “forecast,” “estimate,” “budget,” “project,” “strategy,” “guidance,” “outlook,” “believe,” “expect,” “intend,” “plan,” “predict,” “potential,” “seek,” “continue,” “target,” “goal,” “will,” “would,” “should,” “could,” “can,” “may,” and similar terms, although not all forward-looking statements contain these identifying words. Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements. Factors that might cause such differences include, but are not limited to, those discussed in Part I, Item 1A of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, under the heading “Risk Factors”, and in other documents filed or to be filed by the Company from time to time with the U.S. Securities and Exchange Commission (the “SEC”). We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA. We assume no obligation to revise or update any forward-looking statements for any reason, except as required by law. The forward-looking statements included herein are only made as of the date of this report, or if earlier, as of the date they were made, and we undertake no obligation to correct, update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except to the extent required under federal securities laws.
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Business Overview
GrabAGun is a digitally native and multi-brand eCommerce retailer of firearms, ammunition and related accessories. Since we began doing business as GrabAGun.com in 2010, GrabAGun has developed and grown its online gun platform, leveraging technology to provide a tech-first eCommerce experience, specially catering to the next generation of firearms enthusiasts, sportsmen and defenders. Our broad selection of product offerings ranges from carry handguns and sporting long guns to an assortment of firearm ammunition, magazines and optics. We source these products from more than 2,000 leading brands such as Smith & Wesson Brands, Sturm, Ruger & Co., Sig Sauer and Glock, for whom we serve as a non-exclusive online sales partner, as well as emerging brands and manufacturers. Our firearms products are purchased by customers online through our eCommerce site and delivered to the customers’ choice of federal firearm licensed dealers within our network or, with respect to most accessories and other eligible products, delivered directly to customers. Our collaborative business relationships and multi-brand vendor strategy enable us to offer about 73,000 products, which we believe to be one of the most expansive product assortments currently offered among firearms and ammunition industry retailers. For the three months ended June 30, 2026 and 2025, we generated $23.2 million and $21.2 million in net revenues, respectively. For the six months ended June 30, 2026 and 2025, we generated $49.1 million and $44.6 million in net revenues, respectively. We had a net loss for the three and six months ended June 30, 2026 of $1.8 million and $3.6 million, respectively, and net income for the three and six months ended June 30, 2025 of $0.8 million and $0.9 million, respectively.
On October 15, 2025, the Company formed PEW Logistics LLC, a Texas limited liability company (“PEW Logistics”), as a direct, wholly owned subsidiary of the Company, for the purpose of providing next-generation, white-labeled direct-to consumer (“D2C”) fulfillment solutions to modernize the firearm supply chain. The platform is designed to enable participating brands to conduct D2C sales through their own digital storefronts while leveraging PEW Logistics’ infrastructure for logistics management and related operation support. PEW Logistics functions as an operation platform that provides a variety of logistics services, including warehousing, inventory management, order processing, picking and packing, shipping coordination, and return management for manufacturers and brands operating within the firearm and outdoor products industry.
We operate in a highly fragmented firearms and ammunition market and offer, through our mobile-accessible online platform, a robust alternative to traditional brick-and-mortar gun retailers. We are positioned in the middle of the firearms ecosystem, where we procure products from firearms manufacturers and wholesale distributors and provide added value to our customers by helping them navigate the firearms selection process to meet their specific needs. Our ability to leverage software to optimize procurement and order fulfillment and reduce costs creates efficiencies that we believe enables us to better serve our manufacturers, vendors and customers and can be scaled as we continue to grow. As a seller of firearms, we are regulated by the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives (“ATF”). As further described below, we leverage our proprietary software to promote compliance-related efficiencies and rely on our extensive network of Federal Firearms License (“FFL”) dealers to carry out required customer background checks and compliance with applicable local, state and federal laws.
Our goal is to have our customers, regardless of whether they are first-time buyers or long-term sportsmen and enthusiasts, view us as an extension of their Second Amendment (“2A”) right and a trusted source to buy and own a firearm for recreational target shooting, hunting, home and personal defense, and other lawful purposes. We believe our tech-first approach, supported by our digital-forward, mobile-optimized eCommerce platform and proprietary tech stack, positions us well to capture the business of the growing group of younger, technology-savvy customers who demand convenience and a seamless purchasing experience for firearms, ammunition, and related accessories.
We intend to focus on accelerating growth and consolidating the firearms, ammunition and related accessories industry (referred to herein as the “2A Sector”) by bringing our tech-forward approach to an industry that has historically been fragmented from a retail sales perspective, and potentially acquiring businesses related or additive to our existing business, if and to the extent attractive opportunities arise.
Recent Developments
Business Combination
On January 6, 2025, the Company entered into the Merger Agreement with Colombier, Metroplex and Company Merger Sub; and upon subsequent execution of a joinder agreement, Purchaser Merger Sub also became a party to the Merger Agreement.
On July 15, 2025, we consummated the Business Combination. The Business Combination was accounted for as a reverse recapitalization in accordance with GAAP. Under this method of accounting, Colombier was treated as the acquired company and Metroplex was treated as the acquirer for financial statement reporting purposes. In connection with the closing of the Business Combination, Colombier changed its name from Colombier Acquisition Corp. II to GAG Surviving Corporation, Inc. On July 16, 2025, Metroplex changed its name from Metroplex Trading Company LLC to GrabAGun LLC.
On July 16, 2025, our common stock and warrants to purchase our common stock began trading on the NYSE under the symbols “PEW” and “PEWW,” respectively. On October 21, 2025, the Company’s common stock also began trading on a new stock exchange, the NYSE Texas. The Company continues to maintain its primary listing on the NYSE and its shares trade under the same “PEW” ticker symbol on both exchanges.
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See Note 1 of our unaudited condensed consolidated financial statements for the three and six months ended June 30, 2026 and 2025, included elsewhere in this Quarterly Report, for more information concerning the closing of the Business Combination.
Recently Formed Subsidiaries
On October 2, 2025, the Company formed 4880 Alpha LLC, a Texas limited liability company, as a direct, wholly owned subsidiary of Metroplex, for the purpose of acquiring and owning certain real estate to be used for the Company’s new headquarters.
On October 15, 2025, the Company formed PEW Logistics LLC, a Texas limited liability company, as a direct, wholly owned subsidiary of the Company, for the purpose of providing next-generation, white-label direct-to-consumer fulfillment solutions to modernize the firearms supply chain.
Key Factors Affecting Our Performance
Our results of operations and our ability to grow our business over time could be impacted by a number of factors and trends that affect our industry generally, as well as new offerings of products and services we may acquire or seek to acquire in the future. Additionally, our business is concentrated in certain markets, putting us at risk of region-specific disruptions such as adverse economic, regulatory, political, and other conditions. We are also subject to certain seasonal risks. For additional information see the “Risk Factors” section of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025. We believe the factors discussed below are key to our success.
Vendor Relationships
All of the firearms, ammunition and related accessories offered on our eCommerce platform are supplied by our vendors. Although we have long-established relationships with many of our vendors, we generally do not maintain long-term contracts with them, as is typical in the markets in which we compete, although we may do so from time to time. Instead, purchases from our vendors are generally made by means of standard purchase orders that specify only prices and quantities for the products purchased and payment terms, with no additional material terms or conditions. A reduction in vendors’ programs or our failure to timely react to changes in vendors’ programs could have an adverse effect on our business, results of operations or cash flows. In addition, a reduction in the amount or a change in the terms of credit granted to us by our vendors could increase our need for, and the cost of, working capital and could have an adverse effect on our business, results of operations or cash flows.
From time to time, vendors may terminate or limit our ability to sell some or all of their products or change the terms and conditions that apply to our purchases of their products. For example, there is no assurance that, as our vendors continue to sell directly to end users and through distributors and resellers, they will not limit or curtail the availability of their products to eCommerce retailers like us. Any such termination or limitation or the implementation of such changes could have a negative impact on our business, results of operations or cash flows.
We purchase the firearms, accessories and ammunition products offered on our eCommerce platform directly from both wholesale distributors and original manufacturers. For the year ended December 31, 2025, we purchased approximately 92% of the products we sold from wholesale distributors and the remaining 8% directly from firearms manufacturers, measured by product cost. Although we purchase from a diverse vendor base, in 2025, the products we purchased from wholesale distributors Sports South, LLC, Chattanooga Shooting Supplies, LLC and Lipsey’s (our three largest wholesale distributor partners during calendar year 2025 by product cost), represented approximately 30%, 11%, 10%, respectively, of total purchases during 2025 by product cost. In addition, sales of products manufactured by Ruger, Smith & Wesson Brands, Springfield Armory, and Sig Sauer, whether purchased directly from these manufacturers or from a wholesale distributor, represented approximately 10%, 8%, 7%, and 5%, respectively of 2025 sales. The loss of, or change in business relationship with, any of these or any other key vendors, or the diminished availability of their products, including due to backlogs for their products, could reduce the supply and impact the cost of products we sell and negatively impact our competitive position.
Further, the sale, spin-off or combination of any of our key vendors and/or certain of their business units, including any such sale to or combination with a vendor with whom we do not currently have a commercial relationship or whose products we do not sell, or our inability to develop relationships with new and emerging vendors and vendors from which we have not historically purchased products offered on our eCommerce platform, could have an adverse impact on our business, results of operations or cash flows.
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Vendor Offerings and Competitiveness
The firearms and ammunition industry is characterized by rapid innovation and the frequent introduction of new and enhanced firearms, ammunition, and related accessories, as well as non-firearms products that appeal to outdoor enthusiasts. We have been and will continue to be dependent on innovations in these products, as well as the acceptance of those innovations by customers. Also, customers may delay spending while they evaluate new firearms-related products. A decrease in the rate of innovation, a lack of acceptance of innovations by our customers or delays in spending by our customers could have an adverse effect on our business, results of operations or cash flows.
In addition, if we are unable to anticipate and expand our capabilities to keep pace with changes in new firearms, ammunition and related accessories, for example by providing appropriate training to our sales personnel to enable them to effectively sell and deliver such new offerings to customers, our business, results of operations or cash flows could be adversely affected.
We also are dependent upon our vendors for the development and marketing of firearms, ammunition and related accessories to compete effectively with the firearms, ammunition and related accessories of vendors whose products we do not currently offer or that we are unable to offer on our eCommerce platform. To the extent that a vendor’s offering that is in high demand is not available to us for resale on our platform, and there is not a competitive offering from another vendor available to us, or if we are unable to develop relationships with new vendors with whom we have not historically worked, our business, results of operations or cash flows could be adversely impacted.
Exposure to Potential Product Liability, Warranty Liability, or Personal Injury Claims and Litigation
The products sold on our eCommerce platform are used in activities and situations that may involve risk of personal injury and death. Any improper or illegal use by customers of firearms or ammunition sold on our eCommerce platform could potentially expose us to product liability, warranty liability and personal injury claims and litigation relating to the use or misuse of products sold on our website, including allegations of a failure to warn of dangers inherent in the product or activities associated with the product, negligence and strict liability. If successful, any such claims could have a material adverse effect on our reputation, business, operating results and financial condition. Defects in products sold on our platform may also result in a loss of sales, recall expenses, delay in market acceptance and damage to our reputation and increased warranty costs, which could have a material adverse effect on our business, operating results and financial condition. Although we maintain product liability insurance in amounts that we believe are reasonable, we may not be able to maintain such insurance on acceptable terms, if at all, in the future and product liability claims may exceed the amount of insurance coverage or may not be covered by our insurance policies. In addition, our reputation may be adversely affected by such claims, whether or not successful, including potential negative publicity about our products.
We may also incur losses due to lawsuits, including potential class action suits, relating to our policies on the sale of firearms and ammunition, our performance of background checks on firearms and ammunition purchases and compliance with other sales laws and regulations as mandated by state and federal laws, including lawsuits by municipalities or other organizations attempting to recover costs from retailers of firearms and ammunition.
Supply Chain and Logistics
Our business depends on the timely supply of firearms, ammunition and related accessories in order to meet the demands of our customers. Manufacturing interruptions or delays, including as a result of the financial instability or bankruptcy of manufacturers, significant labor disputes such as strikes, natural disasters, political or social unrest, armed conflict, pandemics or other public health crises, or other adverse occurrences affecting any of our suppliers’ facilities could disrupt our supply chain. We have not experienced but could in the future experience product constraints due to the failure of suppliers to accurately forecast customer demand, or to manufacture sufficient quantities of products to meet customer demand, among other reasons. Additionally, the relocation of key distributors utilized in our purchasing model could increase our need for, and the cost of, working capital and have an adverse effect on our business, results of operations or cash flows.
We generally ship firearms products to firearms and ammunition dealers (or, with respect to most accessories and other eligible products, to our customers), by FedEx, United Parcel Service and other commercial delivery services and invoice customers for delivery charges. If we are unable to pass on to our customers future increases in the cost of commercial delivery services (including those that may result from an increase in fuel or personnel costs or a need to use higher cost delivery channels during periods of increased demand), our profitability could be adversely affected. Additionally, strikes, inclement weather, natural disasters or other service interruptions by such shippers or periods of increased demand for delivery services could materially and adversely affect our ability to deliver or receive products on a timely basis.
If our warehouse and fulfillment operations were to be seriously damaged or disrupted by a natural disaster, which may increase in number or severity as a result of adverse weather conditions or other adverse occurrences, including disruption related to political or social unrest, we could utilize another facility or third-party distributors to ship products to firearm and ammunition dealers and our customers. However, this may not be sufficient to avoid interruptions in our business and may not enable us to meet all of the needs of our customers and would cause us to incur incremental operating costs.
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Components of Results of Operations
Net Revenues
To date, substantially all of our revenue has been generated from retail sales, including drop-ship sales arrangements for both firearm and non-firearm products. A smaller percentage of revenue to date has been generated from the sale of gift cards, firearm transfer fees, background check services for products not purchased through our platform, and PEW Logistics services, which include fulfillment, e-commerce platform hosting, and storage services.
Most of our sales are single performance obligation arrangements for retail sale transactions directly from our website or mobile app for which the transaction price is equivalent to the stated price of the product or service, net of any stated discounts applicable at a point in time. Each sales transaction results in an implicit contract with the customer to deliver a product or service at the point of sale. Revenue from retail sales, including sales in which products ordered from distributors are shipped directly to our customers (“drop-ship” sales arrangements), is recognized upon delivery of merchandise to the customer’s desired location. Sales tax amounts collected from customers that are assessed by government agencies are excluded from revenue. Customers generally have the option to return non-firearm products within 30 days of purchase. Revenue is recognized net of estimated returns, which are calculated based on historical returns and expected future market conditions. In addition to retail sales, the Company earns service revenue which is recognized based on the nature of the service provided, either over time or at a point in time.
See Note 3 of our unaudited condensed consolidated financial statements for the three and six months ended June 30, 2026 and 2025, included elsewhere in this Quarterly Report, for more information concerning our revenue recognition policies.
Cost of Goods Sold
Cost of goods sold consists of all product-related costs (inclusive of vendor rebates, related inventory reserves, and credit card processor fees), as well as costs to receive products. These costs include internal quality assessments of products purchased from vendors, in addition to packing and shipping products ordered by customers. These costs exclude depreciation expenses related to property and equipment as we do not manufacture our products. Additionally, we primarily rely on delivery carriers, FedEx and UPS, for the delivery of our products. In the event of an interruption or disruption in the delivery capabilities of FedEx or UPS, we may not be able to obtain an alternative delivery service without incurring material additional costs and substantial delays for the delivery of our products, which could adversely impact our business and operating results. We expect our cost of goods sold as a percentage of revenue to decrease over time as we continue to grow and scale our business.
Operating Expenses
Our operating expenses consist of (i) sales and marketing expenses and (ii) general and administrative expenses. The most significant component of our operating expenses are personnel-related costs, such as salaries, benefits, stock-based compensation and bonuses. As we continue to invest significant resources into supporting our growth, we anticipate that operating expenses will increase in absolute dollar amounts while decreasing as a percentage of net revenues over time.
Sales and Marketing Expenses
Sales and marketing expenses consist primarily of direct marketing costs related to the promotion of our eCommerce platform and product offerings. We expect, going forward, these expenses to grow in absolute dollar amounts as we continue to expand our marketing efforts, scale our operations, and increase brand awareness, but decline as a percentage of net revenues over time. Our inability to scale our expenses could negatively impact profitability.
General and Administrative Expenses
General and administrative expenses consist primarily of personnel-related costs, including salaries, benefits, bonuses, stock-based compensation, travel, and other administrative-related expenses for personnel engaged in executive, finance, legal, human resources, investor relations, and other administrative functions. Other significant costs include information technology, professional services, insurance, amortization of capitalized software, depreciation of property and equipment, and lease expense related to our warehouse and office space. We expect to continue to incur increased expenses related to audit, legal, regulatory, and tax-related services associated with maintaining compliance with exchange listings and SEC requirements, director and officer insurance premiums, and investor relations costs. As a result, we expect that general and administrative expenses will continue to increase in absolute dollars in future periods but decline as a percentage of net revenues over time. Our inability to scale our expenses could negatively impact profitability.
Interest Income, net
Interest income, net consists of interest earned on the Company’s overnight cash sweeps, net of interest costs.
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Results of Operations
The results of operations presented below should be reviewed in conjunction with our unaudited condensed consolidated financial statements for the three and six months ended June 30, 2026 and 2025, included elsewhere in this Quarterly Report.
Comparison of the three and six months ended June 30, 2026 and 2025
The following table sets forth our results of operations for the periods presented (in thousands, except percentages):
|
|
Three Months Ended June 30, |
|
|
|
|
|
|
|
|
Six Months Ended June 30, |
|
|
|
|
|
|
|
||||||||||||||
|
|
2026 |
|
|
2025 |
|
|
$ Change |
|
|
% Change |
|
|
2026 |
|
|
2025 |
|
|
$ Change |
|
|
% Change |
|
||||||||
Net revenues |
|
$ |
23,217 |
|
|
$ |
21,228 |
|
|
$ |
1,989 |
|
|
|
9 |
% |
|
$ |
49,145 |
|
|
$ |
44,559 |
|
|
$ |
4,586 |
|
|
|
10 |
% |
Cost of goods sold |
|
|
20,091 |
|
|
|
18,985 |
|
|
|
1,106 |
|
|
|
6 |
% |
|
|
43,253 |
|
|
|
40,076 |
|
|
|
3,177 |
|
|
|
8 |
% |
Gross profit |
|
|
3,126 |
|
|
|
2,243 |
|
|
|
883 |
|
|
|
39 |
% |
|
|
5,892 |
|
|
|
4,483 |
|
|
|
1,409 |
|
|
|
31 |
% |
Operating expenses: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||||||||
Sales and marketing |
|
|
275 |
|
|
|
234 |
|
|
|
41 |
|
|
|
18 |
% |
|
|
555 |
|
|
|
473 |
|
|
|
82 |
|
|
|
17 |
% |
General and administrative |
|
|
5,424 |
|
|
|
1,227 |
|
|
|
4,197 |
|
|
|
342 |
% |
|
|
10,550 |
|
|
|
3,186 |
|
|
|
7,364 |
|
|
|
231 |
% |
Total operating expenses |
|
|
5,699 |
|
|
|
1,461 |
|
|
|
4,238 |
|
|
|
290 |
% |
|
|
11,105 |
|
|
|
3,659 |
|
|
|
7,446 |
|
|
|
204 |
% |
Income (loss) from operations |
|
|
(2,573 |
) |
|
|
782 |
|
|
|
(3,355 |
) |
|
|
(429 |
)% |
|
|
(5,213 |
) |
|
|
824 |
|
|
|
(6,037 |
) |
|
|
(733 |
)% |
Other income: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||||||||
Interest income, net |
|
|
760 |
|
|
|
41 |
|
|
|
719 |
|
|
|
1754 |
% |
|
|
1,561 |
|
|
|
93 |
|
|
|
1,468 |
|
|
|
1579 |
% |
Other income, net |
|
|
6 |
|
|
|
— |
|
|
|
6 |
|
|
|
100 |
% |
|
|
10 |
|
|
|
1 |
|
|
|
9 |
|
|
|
900 |
% |
Income (loss) before income tax expense |
|
|
(1,807 |
) |
|
|
823 |
|
|
|
(2,630 |
) |
|
|
(320 |
)% |
|
|
(3,642 |
) |
|
|
918 |
|
|
|
(4,560 |
) |
|
|
(497 |
)% |
Income tax expense |
|
|
3 |
|
|
|
— |
|
|
|
3 |
|
|
|
100 |
% |
|
|
3 |
|
|
|
— |
|
|
|
3 |
|
|
|
100 |
% |
Net income (loss) |
|
$ |
(1,810 |
) |
|
$ |
823 |
|
|
$ |
(2,633 |
) |
|
|
(320 |
)% |
|
$ |
(3,645 |
) |
|
$ |
918 |
|
|
$ |
(4,563 |
) |
|
|
(497 |
)% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||||||||
Net Revenues
Net revenues increased by $2.0 million, or 9%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase was primarily driven by fluctuations within the firearm and non-firearm product categories, as well as the initiation of service revenues as outlined below:
Net revenues increased by $4.6 million, or 10%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025. The increase was primarily driven by fluctuations within the firearm and non-firearm product categories, as well as the initiation of service revenues as outlined below:
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Cost of Goods Sold
Cost of goods sold increased by $1.1 million, or 6%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase was primarily driven by a 10% increase in average firearm product cost, partially offset by lower sales volumes across firearm and non-firearm products.
Cost of goods sold increased by $3.2 million, or 8%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025. The increase was primarily driven by an 11% increase in average firearm product cost, partially offset by lower sales volumes across firearm and non-firearm products.
Gross profit increased by $0.9 million, or 39%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase was primarily driven by higher average sales prices across firearm and non-firearm products, as well as the contribution from service revenue generated by PEW Logistics.
Gross profit increased by $1.4 million or 31%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025. The increase was primarily driven by higher average sales prices across firearm and non-firearm products, as well as the contribution from service revenue generated by PEW Logistics.
Sales and Marketing Expense
Sales and marketing expense increased by $41 thousand or 18% for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase reflects continued investment in marketing initiatives designed to drive customer growth and support long-term revenue. Spending was primarily focused on customer acquisition, brand awareness, and digital marketing programs.
Sales and marketing expense increased by $82 thousand or 17% for the six months ended June 30, 2026 compared to the six months ended June 30, 2025. The increase reflects continued investment in marketing initiatives designed to drive customer growth and support long-term revenue. Spending was primarily focused on customer acquisition, brand awareness, and digital marketing programs.
General and Administrative Expense
General and administrative expense increased by $4.2 million, or 342%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. This increase was primarily driven by increased costs to support the growth of the business and operating as a public company, including a $1.6 million increase in employee compensation costs, a $0.5 million increase in stock-based compensation expense, a $0.9 million increase in professional services costs, a $0.5 million increase in director fees and expenses, and a $0.3 million increase in program and web development expenses.
General and administrative expense increased by $7.4 million, or 231%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025. This increase was primarily driven by increased costs to support the growth of the business and operating as a public company, including a $3.0 million increase in employee compensation costs, a $1.0 million increase in stock-based compensation expense, a $1.3 million increase in professional services costs, and a $1.0 million increase in director fees and expenses.
Interest Income, net
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Interest income, net increased by $0.7 million, or 1754%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025, which was due to an increase in the daily cash sweep balances held in the current period.
Interest income, net increased by $1.5 million or 1579%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025, which was due to an increase in the daily cash sweep balances held in the current period.
Other Income, net
Other income, net increased by $6 thousand, or 100%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025, attributable to miscellaneous income and expense items recognized during the period.
Other income, net increased by $9 thousand, or 900%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025, attributable to miscellaneous income and expense items recognized during the period.
Key Business Metrics, Selected Financial Data and Non-GAAP Reconciliation
We monitor a number of financial and non-financial measures and ratios on a regular basis in order to track the progress of our business and make adjustments as necessary. We believe that the most important of these measures and ratios include the following:
In addition to these metrics, management utilizes Adjusted EBITDA and Adjusted EBITDA margin, non-GAAP financial measures, to supplement GAAP measures of performance as a tool to evaluate our historical financial and operational performance, identify trends affecting our business, and formulate business plans and make strategic decisions. Management believes that Adjusted EBITDA provides users of our financial information with useful supplemental information that enables a better comparison of our performance across periods. Beginning in the third quarter of 2025, Adjusted EBITDA has been refined to exclude interest income, net. This change reflects management’s intent to provide users with a metric that better aligns with our core operating performance. All periods presented have been recast to reflect the updated definition of Adjusted EBITDA. We believe Adjusted EBITDA provides visibility to the underlying continuing operating performance by excluding the impact of interest income, net, income tax, and non-cash expenses, including depreciation, amortization, stock-based compensation, and certain non-recurring costs, as management does not believe these to be representative of our core earnings. We also provide Adjusted EBITDA margin, which is calculated as Adjusted EBITDA divided by revenue.
The non-GAAP financial measures have not been calculated in accordance with GAAP and should be considered in addition to results prepared in accordance with GAAP and should not be considered as a substitute for, or superior to, GAAP results. We caution investors that non-GAAP financial information, by its nature, departs from traditional accounting conventions. Adjusted EBITDA is not a liquidity measure and should not be considered as discretionary cash available to us to reinvest in the growth of our business or to distribute to shareholders or as a measure of cash that will be available to us to meet our obligations.
We define Adjusted EBITDA as net income (loss) excluding interest income, net, income tax, and non-cash expenses, including depreciation and amortization, stock-based compensation, and certain non-recurring costs. Adjusted EBITDA margin represents Adjusted EBITDA as a percentage of revenue.
The following table reconciles our GAAP and non-GAAP financial measures for the three and six months ended June 30, 2026 and 2025 (in thousands, except percentages):
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|
|
Three Months Ended June 30, |
|
|
Six Months Ended June 30, |
|
||||||||||
|
|
2026 |
|
|
2025 |
|
|
2026 |
|
|
2025 |
|
||||
Net revenues |
|
$ |
23,217 |
|
|
$ |
21,228 |
|
|
$ |
49,145 |
|
|
$ |
44,559 |
|
Cost of goods sold |
|
|
20,091 |
|
|
|
18,985 |
|
|
|
43,253 |
|
|
|
40,076 |
|
Gross profit |
|
|
3,126 |
|
|
|
2,243 |
|
|
|
5,892 |
|
|
|
4,483 |
|
% gross profit |
|
|
13 |
% |
|
|
11 |
% |
|
|
12 |
% |
|
|
10 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
Net income (loss) |
|
$ |
(1,810 |
) |
|
$ |
823 |
|
|
$ |
(3,645 |
) |
|
$ |
918 |
|
Interest income, net |
|
|
(760 |
) |
|
|
(41 |
) |
|
|
(1,561 |
) |
|
|
(93 |
) |
Income tax expense |
|
|
3 |
|
|
|
— |
|
|
|
3 |
|
|
|
— |
|
Depreciation and amortization |
|
|
126 |
|
|
|
51 |
|
|
|
218 |
|
|
|
101 |
|
Stock-based compensation expense |
|
|
486 |
|
|
|
— |
|
|
|
989 |
|
|
|
— |
|
Non-recurring costs: |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Transaction costs (1) |
|
|
— |
|
|
|
71 |
|
|
|
— |
|
|
|
524 |
|
Business optimization (2) |
|
|
283 |
|
|
|
— |
|
|
|
283 |
|
|
|
— |
|
Adjusted EBITDA |
|
$ |
(1,672 |
) |
|
$ |
904 |
|
|
$ |
(3,713 |
) |
|
$ |
1,450 |
|
% Adjusted EBITDA margin |
|
|
(7 |
)% |
|
|
4 |
% |
|
|
(8 |
)% |
|
|
3 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
(1) Non-recurring costs consisting of third-party accounting and consulting fees incurred in connection with the Business Combination.
(2) Non-recurring costs consisting of third-party costs related to the implementation of the Company's internal control framework and non-capitalizable costs related to the implementation of the Company's enterprise resource planning system.
Liquidity and Capital Resources
Historically, we have financed operations primarily through cash generated from operating activities. Based on our current operating plans, we believe that the net proceeds realized from the Business Combination, along with our previously existing cash and cash equivalent balance, will be sufficient to fund our projected operating expenses and capital expenditure requirements for at least 12 months following the date the unaudited condensed consolidated financial statements for the three and six months ended June 30, 2026 and 2025 included elsewhere in this Quarterly Report are available to be issued. This estimate is based on assumptions that may prove to be incorrect, and we could use our available capital resources sooner than anticipated.
As of June 30, 2026 and December 31, 2025, the Company had a cash and cash equivalent balance of $97.5 million and $110.4 million, respectively. Excess cash is primarily invested in overnight cash sweeps, which offer high liquidity and strong credit ratings. Following the consummation of the Business Combination, we do not currently anticipate needing to raise additional capital in the near term and based on our current expectations with respect to cash to be generated from our operations. However, our liquidity needs will be dependent on the performance of our business. See “Risk Factors — GrabAGun may require additional funding to finance its operations, but adequate additional financing may not be available when it needs it, on acceptable terms or, at all” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025 for further discussion. By focusing on competitive pricing and operational efficiency, we seek to maximize customer satisfaction and lifetime value while maintaining strong profit margins. The digital-first approach also allows our company to scale efficiently and serve a nationwide customer base with ease.
On November 25, 2025, the Company, through its indirect wholly owned subsidiary, 4880 Alpha LLC, entered into a Business Loan Agreement with BOKF, NA dba Bank of Texas (the “Lender”), pursuant to which the Lender extended a delayed draw term loan to 4880 Alpha LLC up to a maximum principal amount which was originally set at $8.5 million (the “Loan”). During the second quarter of 2026, the Company entered into an amendment to the Business Loan Agreement and related loan documents that increased the maximum principal amount of the Loan to $9.3 million. The Loan matures on November 25, 2036, and bears interest at a variable rate during the initial 12-month period beginning from the loan date (the “Initial Period”) equal to 1.85% over the one-month term SOFR; from and after November 25, 2026 (the “Remaining Period”), the Loan will bear interest at a fixed rate determined by the Lender as 1.85% over the BOKF Tier 1 COF. During the Initial Period, interest is payable quarterly, with the first quarterly interest payment due on February 25, 2026. During the Remaining Period, interest and principal amortization payments are payable quarterly, with the first quarterly interest and principal amortization payment due on February 25, 2027. The Loan is secured by a Deed of Trust encumbering the real property located at 4880 Alpha Road, Farmers Branch, Texas, together with all improvements, fixtures, rents and related personal property, as well as an Assignment of Rents with respect to such property. The Loan is guaranteed by the Company in the full principal amount pursuant to a Commercial Guaranty, dated November 25, 2025. Under the amended loan documents, the Company and its consolidated subsidiaries are required to maintain either (i) a fixed charge coverage ratio of not less than 1.25 to 1.00, measured quarterly on a trailing twelve-month basis, or (ii) minimum liquidity held with the Lender equal to at least two times the loan balances of 4880 Alpha LLC. Compliance with either covenant satisfies this requirement. The amendment applies from the date the original Business Loan Agreement was entered into, and the Company was in compliance with the amended covenant requirement as of June 30, 2026. As of June 30, 2026, the Company has drawn $7.9 million under the Loan.
Our future capital requirements will depend on many factors, including:
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Our operating results are influenced by the seasonality of outdoor sporting activities, which can have an impact on the timing of costs and revenue. Unseasonable weather or deviations from typical seasonal weather patterns may potentially impact our financial position, results of operations, and cash flows.
For example, shipments of ammunition for hunting are typically high between the months of June and September in order to meet consumer demand for the fall hunting season and holidays. However, the seasonality of our sales trends may evolve over time, unexpectedly, or based on factors outside our control. These seasonal fluctuations in consumer behavior or demand may reduce our cash on hand, result in fluctuations of inventory levels, and ultimately may require us to raise additional capital through either debt or equity financing arrangements in order to fund our working capital needs.
Comparison of the six months ended June 30, 2026 and 2025
The following table summarizes our cash flows for the periods presented (in thousands, except percentages):
|
|
Six Months Ended June 30, |
|
|
|
|
|
|
|
|||||||
|
|
2026 |
|
|
2025 |
|
|
$ Change |
|
|
% Change |
|
||||
Net cash provided by (used in) operating activities |
|
$ |
(8,348 |
) |
|
$ |
189 |
|
|
$ |
(8,537 |
) |
|
|
(4517 |
)% |
Net cash used in investing activities |
|
|
(3,143 |
) |
|
|
(135 |
) |
|
|
(3,008 |
) |
|
|
(2228 |
)% |
Net cash used in financing activities |
|
|
(1,392 |
) |
|
|
(3,299 |
) |
|
|
1,907 |
|
|
|
58 |
% |
Net decrease in cash and cash equivalents |
|
$ |
(12,883 |
) |
|
$ |
(3,245 |
) |
|
$ |
(9,638 |
) |
|
|
(297 |
)% |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
Operating Activities
Net cash used in operating activities was $8.3 million for the six months ended June 30, 2026, compared to net cash provided by operating activities of $0.2 million for the six months ended June 30, 2025. The change reflects the Company’s net loss, which was adjusted for non-cash items such as stock-based compensation, alongside a decrease in accounts payable and unearned revenue.
Investing Activities
Net cash used in investing activities was $3.1 million for the six months ended June 30, 2026, compared to $0.1 million for the six months ended June 30, 2025. The change was driven by the purchase of property and equipment related to building improvements.
Financing Activities
Net cash used in financing activities was $1.4 million for the six months ended June 30, 2026, compared to $3.3 million for the six months ended June 30, 2025. The change was driven by stock repurchases, partially offset by proceeds from borrowings related to building improvements.
Off-Balance Sheet Arrangements
As of June 30, 2026 and through the date of this filing, we do not have any off-balance sheet arrangements, as defined in the rules and regulations of the SEC.
Critical Accounting Policies and Estimates
Our unaudited interim and audited annual financial statements and the related notes thereto are prepared in accordance with GAAP. The preparation of these financial statements requires us to make estimates and assumptions that impact the reported amounts of assets, liabilities, revenues, expenses, and related disclosures. We continually evaluate these estimates and assumptions, basing
34
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them on historical experience and various other factors we consider reasonable under the circumstances. Actual results may differ from these estimates due to different assumptions or conditions.
While our significant accounting policies are described in more detail in Note 3 of our unaudited condensed consolidated financial statements for the three and six months ended June 30, 2026 and 2025 included elsewhere in this Quarterly Report, we believe that the accounting policies discussed below are critical to understanding our historical and future performance, as these policies relate to the more significant areas involving management’s judgments and estimates. Critical accounting policies and estimates are those that we consider the most important to the portrayal of our balance sheet and results of operations because they require our most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effects of matters that are inherently uncertain.
Revenue Recognition
Revenue is recognized upon satisfaction of all contractual performance obligations and transfer of control to the customer and is measured as the amount of consideration to which we expect to be entitled in exchange for corresponding goods or services. Substantially all of our sales are single performance obligation arrangements for retail sale transactions directly from our website for which the transaction price is equivalent to the stated price of the product or service, net of any stated discounts applicable at a point in time. Each sales transaction results in an implicit contract with the customer to deliver a product or service at the point of sale.
Revenue from retail sales, including “drop-ship” sales arrangements is recognized upon delivery of merchandise to the customer’s desired location. As we ship large volumes of packages through multiple carriers, actual delivery dates may not always be available. As such, we may estimate delivery dates based on historical data.
Certain revenues earned by us require judgment to determine if revenue should be recorded gross as principal or net of related costs as an agent, including drop-ship arrangements and third-party shipping and handling costs. For drop-ship arrangements, we have concluded that the Company acts as the principal in the transaction because it maintains control over the product throughout the order process, including directing the shipment, determining the price, and bearing inventory risk. We have determined the Company is the principal in transactions involving shipping and handling costs, as these services are integrated into the fulfillment of the customer’s order and are part of its performance obligation to deliver the product to the customer’s desired location. As such, we have concluded that we are acting as the principal and revenue is recorded gross in net revenues within the condensed consolidated statements of operations. Sales tax amounts collected from customers that are assessed by a governmental authority are excluded from revenue.
Generally, customers may return non-firearm products within 30 days of purchase. Revenue is recognized net of expected returns, which we estimate using historical return patterns and our expectation of future returns. Sales returns reserve totaled $0.2 million as of June 30, 2026 and $0.4 million as of December 31, 2025 and is included in accrued expenses and other current liabilities within the condensed consolidated balance sheets.
Additionally, we sell gift cards, which do not have expiration dates, and do not deduct non-usage fees from outstanding gift card balances. Gift card sales represent an open performance obligation for the future delivery of promised goods or services to be provided by us and is considered a liability to be subsequently recognized as revenue upon redemption by the customer, which is typically within one year of issuance. Over time, a portion of the outstanding balance of gift cards will not be redeemed by the customer, which is referred to as “breakage”. Revenue is recognized for expected breakage over time in proportion to the pattern of redemption by customers to the extent that breakage revenue is not immaterial. The determination of the gift card breakage is based on historical redemption patterns. As of June 30, 2026 and December 31, 2025, unredeemed gift card balances were immaterial.
Because we sell firearms direct to consumers from our store-front location and because we receive firearm shipments from other sellers which we provide to the consumer at our store-front location, we are subject to regulation by the ATF. The ATF requires entities that physically transfer firearms to consumers to hold an FFL and to perform certain transfer and background check procedures prior to transferring the firearm to the consumer. Consequently, we are required to hold an FFL and provide our customers with the option to select our location for completing the required firearm transfer and background check procedures. Customers may also select any of a number of other FFL locations that are listed within the United States. If the customer selects a non-Company FFL location, we ship the firearm ordered by the customer directly to the FFL selected by the customer. The customer then completes the necessary firearm transfer and background check procedures at that location. Because we are listed as an FFL location to process firearm transfer and background check procedures, we occasionally receive firearms not purchased from our website for which we have responsibility to complete the necessary transfer and background check procedures prior to transferring the firearm to the consumer. In these cases, we charge a fee for the transfer and background check procedures. Revenue is recognized at a point in time when the transfer and background check procedures are completed.
PEW Logistics service revenue consists of order fulfillment services, e-commerce platform hosting services, and storage solutions. Revenue from order fulfillment services is recognized when control of the goods is transferred to the end customer, which occurs upon delivery. Revenue from e-commerce platform hosting services is recognized ratably over the contractual service period. Revenue from storage solutions is recognized each month based on the volume of goods stored and the period during which storage services are provided. The Company commenced revenue-generating activities for PEW Logistics during the three months ended March 31, 2026, and increased during the three months ended June 30, 2026.
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Inventory, net
Inventories, which consist primarily of finished firearms and non-firearms goods, are valued at the lower of cost or net realizable value. Cost is determined using the weighted-average cost method and includes the cost of goods and related freight costs, if any.
We record adjustments to inventories, which are reflected in cost of goods sold, if the cost of specific inventory items on hand exceeds the amount that we expect to realize from the ultimate sale or disposal of the inventory. A provision is recorded to reduce the cost of inventories to the estimated net realizable values, if necessary. No provision was recognized during the three and six months ended June 30, 2026 and 2025
In addition, we record an estimated reserve amount for the net realizable value of expected future inventory returns related to our sale returns reserve. The inventory returns reserve balance was $0.2 million as of June 30, 2026 and $0.3 million as of December 31, 2025, and is included in inventory, net within the condensed consolidated balance sheets.
Capitalized Software, net
We capitalize certain costs related to the development of our internal-use software and development of our website application in accordance with ASC 350-40, “Intangibles — Goodwill and Other.” These costs consist primarily of internal and external labor and are capitalized during the application development stage, meaning when the research stage is complete, and management has committed to a project to develop software that will be used for its intended purpose. We also capitalize costs incurred during subsequent efforts to significantly upgrade and enhance the functionality of the software. Capitalized costs are included in capitalized software, net within the condensed consolidated balance sheets. Amortization of internal-use software costs is recorded on a straight-line basis over the estimated useful life and begins once the project is substantially complete and the software is ready for its intended purpose. Useful lives range from one to five years, and amortization is included within general and administrative expenses within the condensed consolidated statements of operations.
Cloud Computing Arrangements
We incur costs to implement cloud computing arrangements that are hosted by third-party vendors. For cloud computing arrangements that do not include a software license, implementation costs incurred during the application development stage are capitalized until the software is ready for its intended use. The costs are then amortized on a straight-line basis over the term of the associated hosting arrangement and are included within general and administrative expenses within the condensed consolidated statements of operations. Capitalized costs related to cloud computing arrangements, net of accumulated amortization, are reported as a component of either prepaid and other current assets or other assets on the condensed consolidated balance sheets, depending on the useful life.
Recent Accounting Pronouncements
A description of recently issued accounting pronouncements that may potentially impact our financial position, results of operations, and cash flows is included in Note 3 of our unaudited condensed consolidated financial statements for the three and six months ended June 30, 2026 and 2025 included elsewhere in this Quarterly Report.
Emerging Growth Company and Smaller Reporting Company Status
As an emerging growth company, we can take advantage of an extended transition period for complying with new or revised accounting standards. We may elect to avail ourselves of such extended transition period, which means that when a standard is issued or revised and it has different application dates for public or private companies, we can adopt the new or revised standard at the time private companies adopt the new or revised standard and may do so until such time that we either irrevocably elect to opt out of such extended transition period or no longer qualify as an emerging growth company. We may choose to early adopt any new or revised accounting standards whenever such early adoption is permitted for private companies.
If, as an emerging growth company, we choose to rely on such exemptions we may not be required to, among other things, (i) provide an auditor’s attestation report on our system of internal controls over financial reporting pursuant to Section 404(b) of the Sarbanes Oxley Act, (ii) provide all of the compensation disclosure that may be required of non-emerging growth public companies under the Dodd Frank Wall Street Reform and Consumer Protection Act, (iii) comply with any requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the consolidated financial statements (auditor discussion and analysis), or (iv) disclose certain executive compensation related items such as the correlation between executive compensation and performance and comparisons of the CEO’s compensation to median employee compensation. We will continue to remain an emerging growth company until the earliest of the following: (i) the last day of the fiscal year following the fifth anniversary of the date of our first sale of common equity securities pursuant to an effective registration statement; (ii) the last day of the fiscal year in which our total annual gross revenue is equal to or more than $1.235 billion; (iii) the date on which we have issued more than $1.0 billion in nonconvertible
36
Table of Contents
debt during the previous three years; or (iv) the date on which we are deemed to be a large accelerated filer as defined in Rule 12b-2 under the Exchange Act.
We are also a smaller reporting company as defined in the Exchange Act. We may continue to be a smaller reporting company even after we are no longer an emerging growth company. We may take advantage of certain of the scaled disclosures available to smaller reporting companies and will be able to take advantage of these scaled disclosures for so long as our voting and non-voting common stock held by non-affiliates is less than $250.0 million measured on the last business day of our second fiscal quarter, or our annual revenue is less than $100.0 million during the most recently completed fiscal year and our voting and non-voting common stock held by non-affiliates is less than $700.0 million measured on the last business day of our second fiscal quarter.
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Item 3. Quantitative and Qualitative Disclosures About Market Risk
Not applicable.
Item 4. Controls and Procedures
Disclosure controls are procedures that are designed with the objective of ensuring that information required to be disclosed in our reports filed under the Exchange Act, such as this Quarterly Report, is recorded, processed, summarized, and reported within the time period specified in the SEC’s rules and forms. Disclosure controls are also designed with the objective of ensuring that such information is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.
Evaluation of Disclosure Controls and Procedures
As required by Rules 13a-15 under the Exchange Act, our management, with the participation of our current Chief Executive Officer and Chief Financial Officer (our “Certifying Officers”), conducted an evaluation of the effectiveness of our disclosure controls and procedures as of June 30, 2026, pursuant to Rule 13a-15(b) under the Exchange Act. Based upon that evaluation, our Certifying Officers concluded that, as of June 30, 2026, our disclosure controls and procedures were not effective at a reasonable assurance level, or as of the date of the filing of this Quarterly Report, due to material weaknesses in our internal control over financial reporting that were identified during the course of the evaluation. These material weaknesses primarily stem from a lack of sufficient personnel to formalize our control design and implementation across our environment, inclusive of our IT and system environment, as well as the lack of segregating key conflicting duties. Following the identification of the material weaknesses, we performed additional analysis as deemed necessary to ensure that our financial statements were prepared in accordance with GAAP. Our Certifying Officers have concluded that our financial statements included in this Quarterly Report present fairly in all material respects our financial position, results of operations and cash flows for the periods presented.
During the period ending June 30, 2026, we continued our planned remediation efforts to address these previously identified material weaknesses to make the improvements in our disclosure controls and procedures and our internal control over financial reporting. We continue to engage and leverage the use of third-party professionals to support and improve our existing review processes for complex accounting transactions. Additionally, during the quarter ended June 30, 2026, we engaged additional third-party experts to further accelerate and support our remaining remediation and control documentation efforts for the remainder of the current fiscal year. Management believes that these remediation actions, when fully documented, implemented and tested, with the support of the newly engaged third-party experts, will remediate the material weaknesses that have been identified and will strengthen internal controls over financial reporting. However, these remediation efforts will continue to take additional time and resources to achieve throughout the current fiscal year, and additional remediation initiatives may be necessary to successfully address the identified material weaknesses. The Audit Committee of our Board will continue to be actively engaged and exercise continuous oversight throughout the remediation process.
Changes in Internal Control Over Financial Reporting
Except as noted above, there was no change in our internal control over financial reporting (as defined in Rules 13a-15 under the Exchange Act) during the quarter ended June 30, 2026 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
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Table of Contents
PART II - OTHER INFORMATION
Item 1. Legal Proceedings.
From time to time, we may be involved in various legal proceedings arising from the normal course of business activities. The information provided in Note 11 of the Consolidated Financial Statements is hereby incorporated into this Part II, Item 1 by reference.
Item 1A. Risk Factors.
There have been no material changes from the risk factors previously disclosed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
Issuer Purchases of Equity Securities
During the three months ended June 30, 2026, the Company did not repurchase any shares of its common stock. As of June 30, 2026, approximately $8.7 million remained available for repurchase under the 2025 Repurchase Program.
Item 3. Defaults Upon Senior Securities.
None.
Item 4. Mine Safety Disclosures.
Not applicable.
Item 5. Other Information.
During the three months ended June 30, 2026, no director or officer of the Company
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Table of Contents
Item 6. Exhibits.
Exhibit |
|
Description of Exhibit |
3.1 |
|
Amended and Restated Certificate of Formation of GrabAGun Digital Holdings Inc. (incorporated herein by reference to the Company’s Current Report on Form 8-K filed on July 18, 2025). |
3.2 |
|
Amended and Restated Bylaws of GrabAGun Digital Holdings Inc. (incorporated herein by reference to the Company’s Current Report on Form 8-K filed on July 18, 2025). |
4.1 |
|
Form of Specimen Warrant Certificate (incorporated herein by reference to Colombier’s Current Report on Form 10-K filed on March 25, 2024). |
4.2 |
|
Warrant Agreement, dated November 20, 2023, by and between Colombier and Continental Stock Transfer & Trust Company, as warrant agent (incorporated herein by reference to Colombier’s Current Report on Form 8-K filed on November 27, 2023). |
4.3 |
|
Assignment, Assumption and Amendment to Warrant Agreement, dated as of July 15, 2025, by and among Colombier Acquisition Corp. II, GrabAGun Digital Holdings Inc., and Continental Stock Transfer & Trust Company, as warrant agent (incorporated herein by reference to the Company’s Current Report on Form 8-K filed on July 18, 2025). |
4.4+ |
|
Form of GrabAGun Digital Holdings Inc. Restricted Stock Unit Award Agreement (incorporated herein by reference to the Company’s Form S-8 filed on September 19, 2025). |
31.1* |
|
Rule 13a-14(a) or 15d-14(a) Certification of Principal Executive Officer. |
31.2* |
|
Rule 13a-14(a) or 15d-14(a) Certification of Principal Financial Officer. |
32.1** |
|
Section 1350 Certification of Principal Executive Officer. |
32.2** |
|
Section 1350 Certification of Principal Financial Officer. |
101.INS |
|
Inline XBRL Instance Document–the instance document does not appear in the Interactive Data File as its XBRL tags are embedded within the Inline XBRL document. |
101.SCH |
|
Inline XBRL Taxonomy Extension Schema With Embedded Linkbase Documents. |
104 |
|
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101). |
* |
Filed with this Form 10-Q. |
** |
Furnished with this Form 10-Q. |
+ |
Indicates a management or compensatory plan. |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
|
GrabAGun Digital Holdings Inc. |
|
|
|
|
Date: August 13, 2026 |
By: |
/s/ Marc Nemati |
|
|
Marc Nemati |
|
|
President, Chief Executive Officer and Chairman (principal executive officer) |
Date: August 13, 2026 |
By: |
/s/ Justin Hilty |
|
|
Justin Hilty |
|
|
Chief Financial Officer (principal financial officer) |
41