Performance Food Group officer plans $829K sale
Performance Food Group Company (PFGC) received a Rule 144 notice from officer Brent King covering a potential sale of up to 8,023 common shares through Morgan Stanley Smith Barney LLC, with trading on the NYSE indicated on or after 08/20/2026.
Rhea-AI Filing Summary
Performance Food Group Company (PFGC) received a Rule 144 notice from officer Brent King covering a potential sale of up to 8,023 common shares through Morgan Stanley Smith Barney LLC, with trading on the NYSE indicated on or after 08/20/2026. The notice also lists recent 10b5-1 plan sales, including 1,529 shares of common stock on 08/18/2026 and 6,111 shares on 06/12/2026, along with several other sales in June 2026.
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Key Figures
Common shares covered by notice: 8,023 shares
Aggregate market value for covered shares: $829,096.82
Planned sale date: 08/20/2026
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8 metrics
Common shares covered by notice
8,023 shares
Potential sale of PFGC common stock reported in the Form 144
Aggregate market value for covered shares
$829,096.82
Value associated with 8,023 PFGC common shares in securities information
Planned sale date
08/20/2026
Date shown in the securities information for NYSE trading
10b5-1 sale on 08/18/2026
1,529 shares; $160,001.29
Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/12/2026
6,111 shares; $641,655.00
Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/10/2026
3,518 shares; $351,800.00
Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/09/2026
3,322 shares; $332,200.00
Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/01/2026
5,641 shares; $545,115.78
Recent PFGC common stock sale under a 10b5-1 plan
Key Terms
Rule 144, 10b5-1, Form 144
3 terms
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10b5-1 regulatory
"10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238"
A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.
Form 144 regulatory
"144: Filer Information"
Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.
FAQ
What does the Form 144 filing disclose for PFGC?
The filing discloses that officer Brent King has filed a Rule 144 notice to potentially sell up to 8,023 common shares of Performance Food Group Company (PFGC) through Morgan Stanley Smith Barney LLC, with trading indicated on or after 08/20/2026 on the NYSE.
What recent 10b5-1 plan sales of PFGC stock are reported for Brent King?
The notice lists several 10b5-1 sales of PFGC common stock, including 1,529 shares on 08/18/2026 for $160,001.29 and 6,111 shares on 06/12/2026 for $641,655.00, plus additional sales on 06/10/2026, 06/09/2026, and 06/01/2026.
AI-generated analysis. How Rhea-AI works. Not financial advice.