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Performance Food Group officer plans $829K sale

Performance Food Group Company (PFGC) received a Rule 144 notice from officer Brent King covering a potential sale of up to 8,023 common shares through Morgan Stanley Smith Barney LLC, with trading on the NYSE indicated on or after 08/20/2026.

(Neutral)
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Performance Food Group Company (PFGC) received a Rule 144 notice from officer Brent King covering a potential sale of up to 8,023 common shares through Morgan Stanley Smith Barney LLC, with trading on the NYSE indicated on or after 08/20/2026. The notice also lists recent 10b5-1 plan sales, including 1,529 shares of common stock on 08/18/2026 and 6,111 shares on 06/12/2026, along with several other sales in June 2026.

Positive

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Negative

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Common shares covered by notice 8,023 shares Potential sale of PFGC common stock reported in the Form 144
Aggregate market value for covered shares $829,096.82 Value associated with 8,023 PFGC common shares in securities information
Planned sale date 08/20/2026 Date shown in the securities information for NYSE trading
10b5-1 sale on 08/18/2026 1,529 shares; $160,001.29 Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/12/2026 6,111 shares; $641,655.00 Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/10/2026 3,518 shares; $351,800.00 Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/09/2026 3,322 shares; $332,200.00 Recent PFGC common stock sale under a 10b5-1 plan
10b5-1 sale on 06/01/2026 5,641 shares; $545,115.78 Recent PFGC common stock sale under a 10b5-1 plan
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10b5-1 regulatory
"10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238"
A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.
Form 144 regulatory
"144: Filer Information"
Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does the Form 144 filing disclose for PFGC?

The filing discloses that officer Brent King has filed a Rule 144 notice to potentially sell up to 8,023 common shares of Performance Food Group Company (PFGC) through Morgan Stanley Smith Barney LLC, with trading indicated on or after 08/20/2026 on the NYSE.

How many PFGC shares may be sold under this Form 144 notice?

The notice covers a potential sale of up to 8,023 common shares of Performance Food Group Company (PFGC). This amount appears as the share quantity in both the securities information and the securities-to-be-sold sections.

Which broker is involved in Brent King’s planned PFGC share sale?

The planned sale of up to 8,023 PFGC common shares is arranged through Morgan Stanley Smith Barney LLC – Executive Financial Services, located at 1 New York Plaza, New York, NY, as listed in the securities information section.

What recent 10b5-1 plan sales of PFGC stock are reported for Brent King?

The notice lists several 10b5-1 sales of PFGC common stock, including 1,529 shares on 08/18/2026 for $160,001.29 and 6,111 shares on 06/12/2026 for $641,655.00, plus additional sales on 06/10/2026, 06/09/2026, and 06/01/2026.

On which exchange are the PFGC shares in this Form 144 expected to trade?

The securities information identifies the trading market as the NYSE for the common shares of Performance Food Group Company (PFGC) covered by this Form 144 notice.

What is the aggregate market value reported for the PFGC shares covered by this Form 144?

The Form 144 lists an aggregate market value of $829,096.82 associated with the 8,023 common shares of Performance Food Group Company (PFGC) referenced in the securities information section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature