Performance Food Group Insider Sale Filed: 4,348 Shares on NYSE

Rhea-AI Filing Summary

Performance Food Group Company (PFGC) Form 144 discloses a proposed sale of 4,348 common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $431,843.36, expected to be sold on 08/20/2025 on the NYSE. The filer states the shares were acquired from the issuer on 08/19/2025 in a PSA and fully paid the same day. The filing also reports recent 10b5-1 sales by the same account: 1,428 shares on 08/19/2025 for $142,268.21 and 2,404 shares on 05/30/2025 for $216,360.00. The notice includes the standard representation that the seller has no undisclosed material information.

Positive

• Full disclosure of proposed sale including broker, quantity, market value, and exchange
• Use of 10b5-1 sales is documented, indicating structured, prearranged dispositions
• Acquisition and payment details for the securities are provided, showing transparency

Negative

• Insider proposed sale of 4,348 shares valued at $431,843.36 which may reduce insider shareholdings
• Recent 10b5-1 sales in 2025 totaling 3,832 shares were reported, indicating ongoing dispositions

Insights

Securities Analyst

TL;DR: Routine insider notice of proposed sale; transaction size is modest relative to outstanding shares and follows 10b5-1 activity.

The Form 144 documents a planned sale of 4,348 shares valued at $431,843.36 to be executed through Morgan Stanley on the NYSE. The securities were acquired from the issuer on 08/19/2025 via a PSA and paid for the same day, which is disclosed in the filing. The filer also reported recent 10b5-1 program sales totaling 3,832 shares in 2025, indicating a pattern of prearranged dispositions rather than opportunistic market selling. For investors, this is a transparent compliance disclosure; it does not, by itself, provide new operational or financial information about the company.

Corporate Governance Expert

TL;DR: Filing shows compliance with Rule 144 and disclosure norms; documented 10b5-1 sales support procedural adherence.

The notice includes required details: class of securities, broker, quantity, market value, acquisition date, and confirmation that the seller lacks undisclosed material information. The presence of prior 10b5-1 sales on 05/30/2025 and 08/19/2025 demonstrates use of trading plans or prearranged sales mechanisms, which is consistent with good governance practices for insiders disposing of shares. This filing should be viewed as procedural compliance rather than a governance red flag.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4348	431843.36	156519106	08/20/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2025	PSA	Issuer			4348	08/19/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DONALD S BULMER 12500 West Creek Parkway Richmond VA 23238	Common	08/19/2025	1428	142268.21
10b5-1 Sales for DONALD S BULMER 12500 West Creek Parkway Richmond VA 23238	Common	05/30/2025	2404	216360.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the PFGC Form 144 disclose about the proposed sale?

The filing discloses a proposed sale of 4,348 common shares through Morgan Stanley with an aggregate market value of $431,843.36, to be sold on 08/20/2025 on the NYSE.

Who is the broker handling the sale in the PFGC Form 144?

The broker named in the filing is Morgan Stanley Smith Barney LLC located at 1 New York Plaza, 8th Floor, New York, NY 10004.

When were the shares being sold in this filing acquired?

The shares were acquired from the issuer on 08/19/2025 via a PSA and payment was made on 08/19/2025 according to the filing.

Has the seller transacted shares recently under a 10b5-1 plan?

Yes. The filing reports 10b5-1 sales of 1,428 shares on 08/19/2025 for $142,268.21 and 2,404 shares on 05/30/2025 for $216,360.00.

Does the Form 144 state whether the seller has material undisclosed information?

The notice includes the seller's representation that they do not know any material adverse information about the issuer that has not been publicly disclosed.