PFGC Form 144: Insider Notice to Sell 1,428 Shares ($141K)

Performance Food Group Company (PFGC) filed a Form 144 reporting a proposed sale of 1,428 shares of common stock through Morgan Stanley Smith Barney LLC, with an aggregate market value of $141,043.56.

Rhea-AI Filing Summary

Performance Food Group Company (PFGC) filed a Form 144 reporting a proposed sale of 1,428 shares of common stock through Morgan Stanley Smith Barney LLC, with an aggregate market value of $141,043.56. The filing lists the approximate date of sale as 08/19/2025 and shows 156,519,106 shares outstanding.

The shares were acquired on 08/15/2025 as a restricted stock award from the issuer and were paid for on the same date. The notice also discloses prior 10b5-1 sales by Donald S Bulmer on 05/30/2025 totaling 2,404 shares for $216,360.00. The filer represents they do not possess undisclosed material adverse information and the transaction will be executed through the named broker.

Positive

• Disclosure compliance: The filing provides required Rule 144 details including acquisition date, broker, number of shares, and attestation of no undisclosed material information.
• Transaction transparency: Prior 10b5-1 sales by an insider are disclosed, improving clarity around recent insider liquidity.

Negative

• Insider selling: The filing notifies a proposed sale of restricted shares, which is an insider disposition that may be viewed negatively by some investors.

Insights

Securities Analyst

TL;DR: Insider plans to sell a small block of restricted shares via a broker; routine disclosure with limited apparent market impact.

The filing reports a proposed disposition of 1,428 common shares valued at $141,043.56 to be sold through Morgan Stanley Smith Barney LLC on or about 08/19/2025. The shares were issued as a restricted stock award on 08/15/2025, indicating this is a post-grant sale rather than a transfer from a third party. Prior 10b5-1 sales by Donald S Bulmer on 05/30/2025 for 2,404 shares and $216,360 are disclosed, illustrating recent insider liquidity activity. Absent additional context on the insider’s role or the issuer’s market capitalization, this appears to be a routine compliance filing rather than a materially disruptive event.

Corporate Governance Expert

TL;DR: The Form 144 provides standard insider-sale notice and attestation, meeting disclosure requirements.

The filer certifies no undisclosed material adverse information and notes the shares were acquired as a restricted stock award on 08/15/2025. Use of a broker and explicit dates suggests adherence to procedural norms for Rule 144 sales. The disclosure of recent 10b5-1 sales by an identified individual supports transparency about insider liquidity. From a governance perspective, the document contains required elements: acquisition details, broker, sale amount, and prior sales; no regulatory red flags are evident on the face of the filing.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is being reported in the PFGC Form 144?

The filing reports a proposed sale of 1,428 shares of common stock of Performance Food Group Company through Morgan Stanley Smith Barney LLC with an aggregate market value of $141,043.56.

When is the approximate sale date listed in the Form 144?

The Form 144 lists the approximate date of sale as 08/19/2025.

How and when were the shares being sold acquired?

The 1,428 shares were acquired on 08/15/2025 as a restricted stock award from the issuer, with payment recorded on the same date.

Who is the broker handling the proposed sale?

The broker named in the filing is Morgan Stanley Smith Barney LLC, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

Does the filing disclose any recent insider sales?

Yes. The filing discloses 10b5-1 sales by Donald S Bulmer on 05/30/2025 totaling 2,404 shares for gross proceeds of $216,360.00.

Does the filer attest to possession of material nonpublic information?

The person for whose account the securities are to be sold represents by signing the notice that they do not know any material adverse information about the issuer that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/19/2025 - 04:29 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001772523
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	PERFORMANCE FOOD GROUP COMPANY
SEC File Number	001-37578
Address of Issuer	12500 West Creek Parkway Richmond VIRGINIA 23238
Phone	8044847700
Name of Person for Whose Account the Securities are To Be Sold	DONALD BULMER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1428	141043.56	156519106	08/19/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Restricted Stock Award	Issuer			1428	08/15/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DONALD S BULMER 12500 West Creek Parkway Richmond VA 23238	Common	05/30/2025	2404	216360.00

144: Remarks and Signature

Remarks
Date of Notice	08/19/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/28/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Donald Bulmer
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)