Performance Food Group insider files Rule 144; recent 10b5-1 sales total $4.44M

Rhea-AI Filing Summary

Performance Food Group Company insider filing reports a proposed sale under Rule 144 of 1,320 common shares through Morgan Stanley Smith Barney on 08/25/2025 with an aggregate market value of $134,521.20. The shares were acquired as restricted stock awards on 08/22/2025 and payment was recorded the same day. The filer also disclosed five prior 10b5-1 sales for the same account between 05/28/2025 and 08/20/2025, totaling 52,306 shares sold for gross proceeds of $4,439,062.28 across those transactions. The notice includes the required Rule 144 representation about material nonpublic information.

Positive

• Planned sale fully disclosed with broker, date, share count, and market value provided
• Recent 10b5-1 sales are documented, indicating transactions were executed under written trading plans

Negative

• Insider liquidity activity includes 52,306 shares sold recently for $4,439,062.28 in gross proceeds, which some investors may view negatively
• Shares to be sold were acquired only three days earlier (08/22/2025 acquisition, 08/25/2025 planned sale), which may raise questions about lockup or transfer timing

Insights

Financial Analyst

TL;DR: Routine insider sale notice: small planned sale and multiple recent 10b5-1 transactions, suggesting ongoing scheduled dispositions.

The filing documents a planned Rule 144 sale of 1,320 shares valued at $134,521.20, acquired as restricted stock awards three days earlier. The presence of five 10b5-1 sales from late May through August totaling 52,306 shares and $4.44 million in proceeds indicates the account has executed systematic sales under pre-established plans. This is a disclosure of insider liquidity activity rather than operational or financial performance information, so it has limited direct impact on company fundamentals.

Corporate Governance Expert

TL;DR: Filing meets procedural obligations; frequent 10b5-1 sales warrant governance transparency but are not, by themselves, adverse.

The notice provides required details: acquisition date (08/22/2025), nature (restricted stock awards), broker identity, and explicit 10b5-1 sale history with dates and gross proceeds. From a governance perspective, disclosure of plan-based sales and the certification about no material nonpublic information aligns with compliance norms. Stakeholders may view recurring insider sales as stockholder liquidity rather than signaling company distress, but continued transparency on trading plans and timing remains important.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1320	134521.20	156519106	08/25/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/22/2025	Restricted Stock Awards	Issuer			1320	08/22/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238	Common	08/20/2025	9136	918316.00
10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238	Common	07/17/2025	6335	633500.00
10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238	Common	07/11/2025	7865	747175.00
10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238	Common	05/29/2025	12866	1158270.37
10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238	Common	05/28/2025	11104	984801.91

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for PFGC disclose?

The filing discloses a proposed Rule 144 sale of 1,320 common shares on 08/25/2025 valued at $134,521.20 and five prior 10b5-1 sales totaling 52,306 shares and $4,439,062.28.

Who is the broker handling the proposed sale in the PFGC filing?

The broker is Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, New York, NY.

When were the shares being sold acquired according to the filing?

The 1,320 shares were acquired as restricted stock awards on 08/22/2025 with payment dated 08/22/2025.

How much gross proceeds were reported from recent 10b5-1 sales?

Five reported 10b5-1 sales between 05/28/2025 and 08/20/2025 generated gross proceeds of $4,439,062.28.

Does the filing indicate any undisclosed material information?

The filer represents by signing that they do not possess any material nonpublic information about the issuer beyond public disclosures.