Were George L. Holm’s Performance Food Group (PFGC) share sales under a Rule 10b5-1 plan?

Yes. The filing states the reported sales were made pursuant to a Rule 10b5-1 trading plan that George L. Holm established on February 19, 2026 , meaning the sale instructions were pre-arranged in advance of the trade date.

Performance Food Group (NYSE: PFGC) chair exercises options, sells 29,131 shares

Q: What insider activity did Performance Food Group (PFGC) report for George L. Holm?

Executive Chair George L. Holm exercised options for 29,131 shares at $26.57 and then sold 29,131 shares of Performance Food Group common stock in two tranches at weighted average prices of $114.50 and $115.20 .

Q: How many Performance Food Group (PFGC) shares did George L. Holm sell, and at what prices?

George L. Holm sold 27,441 shares at a weighted average price of $114.50 and 1,690 shares at a weighted average price of $115.20 , with individual trade prices ranging from $113.85–$115.68 .

Q: What options did George L. Holm exercise in the latest PFGC Form 4 filing?

He exercised fully vested Options (Right to Buy) covering 29,131 shares of Performance Food Group common stock at an exercise price of $26.57 per share, resulting in the reported option position declining to 0 shares for that grant.

Q: What price ranges applied to the PFGC shares George L. Holm sold on July 30, 2026?

For the 27,441 shares sold, individual trades occurred between $113.85 and $114.84 . For the 1,690 shares sold, trades occurred between $114.85 and $115.68 , with the reported prices being weighted averages over those ranges.

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Executive Chair George L. Holm of Performance Food Group exercised options for 29,131 shares of common stock at $26.57 per share, then sold the same number of shares in two tranches at weighted average prices of $114.50 and $115.20. These sales, executed in multiple trades within stated price ranges, were made under a Rule 10b5-1 trading plan established on February 19, 2026.

Insider Trade Summary 10b5-1

Exercise and Sale: 29,131 shares ($2.56M approx. pre-tax spread)

Exercise and Sale 4 txns

Insider HOLM GEORGE L

Role See Remarks

Sold 29,131 shs ($3.34M)

Approx. gross sale proceeds $3.34M

Approx. exercise cost $774K

Approx. pre-tax spread $2.56M

Type	Security	Shares	Price	Value
Exercise	Options (Right to Buy) ^F4	29,131	$0.00	$0.00
Exercise	Common Stock	29,131	$26.57	$774K
Sale	Common Stock ^{F1, F2}	27,441	$114.50	$3.14M
Sale	Common Stock ^{F1, F3}	1,690	$115.20	$195K

Holdings After Transaction: Options (Right to Buy) — 0 shares (Direct); Common Stock — 1,621,552 shares (Direct)

Footnotes (4)

F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 19, 2026.
F2. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $113.85 to $114.84. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $114.85 to $115.68. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4. An option that is fully vested.

Key Figures

Options exercised: 29,131 shares Exercise price: $26.57 per share Shares sold at $114.50: 27,441 shares +4 more

7 metrics

Options exercised 29,131 shares Options (Right to Buy) into common stock on 2026-07-30

Exercise price $26.57 per share Exercise price for options converted into common stock

Shares sold at $114.50 27,441 shares First tranche of common stock sales on 2026-07-30 at weighted average $114.50

Shares sold at $115.20 1,690 shares Second tranche of common stock sales on 2026-07-30 at weighted average $115.20

Sale price range (first tranche) $113.85–$114.84 Price range for trades included in the $114.50 weighted average

Sale price range (second tranche) $114.85–$115.68 Price range for trades included in the $115.20 weighted average

Rule 10b5-1 plan date February 19, 2026 Adoption date of trading plan governing the reported sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, Options (Right to Buy), derivative security

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price of all shares sold"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Options (Right to Buy) financial

"Security title disclosed as Options (Right to Buy)"

derivative security financial

"Transaction code description: Exercise or conversion of derivative security"

A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/31/2026 - 05:00 PM Accepted by SEC EDGAR 07/31/2026 - 05:00 PM

FAQ

What insider activity did Performance Food Group (PFGC) report for George L. Holm?

Executive Chair George L. Holm exercised options for 29,131 shares at $26.57 and then sold 29,131 shares of Performance Food Group common stock in two tranches at weighted average prices of $114.50 and $115.20.

How many Performance Food Group (PFGC) shares did George L. Holm sell, and at what prices?

George L. Holm sold 27,441 shares at a weighted average price of $114.50 and 1,690 shares at a weighted average price of $115.20, with individual trade prices ranging from $113.85–$115.68.

What options did George L. Holm exercise in the latest PFGC Form 4 filing?

He exercised fully vested Options (Right to Buy) covering 29,131 shares of Performance Food Group common stock at an exercise price of $26.57 per share, resulting in the reported option position declining to 0 shares for that grant.

What price ranges applied to the PFGC shares George L. Holm sold on July 30, 2026?

For the 27,441 shares sold, individual trades occurred between $113.85 and $114.84. For the 1,690 shares sold, trades occurred between $114.85 and $115.68, with the reported prices being weighted averages over those ranges.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HOLM GEORGE L

(Last)

(First)

(Middle)

12500 WEST CREEK PARKWAY

(Street)

RICHMOND

VIRGINIA

23238

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Performance Food Group Co [ PFGC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	See Remarks

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/30/2026		M		29,131	A	$26.57	1,650,683	D
Common Stock	07/30/2026		S⁽¹⁾		27,441	D	$114.5⁽²⁾	1,623,242	D
Common Stock	07/30/2026		S⁽¹⁾		1,690	D	$115.2⁽³⁾	1,621,552	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Options (Right to Buy)	$26.57	07/30/2026		M		29,131		⁽⁴⁾	08/09/2026	Common Stock	29,131	$0	0	D

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 19, 2026.

2. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $113.85 to $114.84. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $114.85 to $115.68. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. An option that is fully vested.

Remarks:

Executive Chair

	/s/ A. Brent King, as Attorney-in-Fact	07/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR