PFGC Form 4: Donald Bulmer disposes 2,371 shares; 10b5-1 plan disclosed
Rhea-AI Filing Summary
Performance Food Group Company insider Donald S. Bulmer reported sales of common stock under a pre-established trading plan. The report shows two dispositions on 08/25/2025: a sale of 1,019 shares at a weighted average price of $101.86 and a sale of 1,352 shares at a weighted average price of $101.66 (prices ranged $101.58 to $101.89). Following the transactions the reporting person beneficially owned 55,102 shares, down from 56,454 immediately after the first sale. The sale pursuant to a Rule 10b5-1 plan was disclosed and the filer offers to provide detailed per-trade pricing on request.
Positive
- Sales were executed under a pre-established Rule 10b5-1 trading plan, which supports compliance with insider trading rules
- Form 4 discloses a clear weighted-average price range and offers to provide per-trade pricing on request, indicating transparency
- Reporting person retained a majority of prior holdings, with beneficial ownership remaining at 55,102 shares after sales
Negative
- Insider dispositions reduced beneficial ownership from 56,454 to 55,102 shares
- Sales may be perceived negatively by some investors despite being under a 10b5-1 plan
Insights
TL;DR: Insider sold a modest number of shares under a 10b5-1 plan; transaction size appears immaterial to company market cap.
The two dispositions total 2,371 shares executed on 08/25/2025 at prices around $101.6–$101.9. The disclosure of a Rule 10b5-1 trading plan reduces the likelihood these were opportunistic sales tied to nonpublic information. From an investor-impact standpoint the reduction in beneficial ownership from 56,454 to 55,102 shares is small relative to typical public float metrics for a company of PFGC's size, suggesting limited market or governance implications. The report contains clear pricing range disclosure and an offer to provide per-trade detail, supporting transparency.
TL;DR: Proper procedural disclosure observed; sales executed under an established plan and attested by attorney-in-fact.
The Form 4 identifies the reporting person as an officer (Executive Vice President and CIO) and indicates the trades were effected under a 10b5-1 plan established February 28, 2025, which is appropriate governance practice to mitigate insider-trading concerns. The signature by an attorney-in-fact is provided. No indications of related-party transactions, exceptions, or unusual derivative activity appear in this filing. Given the modest volume sold, there is no evident governance red flag in the filing itself.