Performance Food Group CEO sells 35,436 shares under 10b5-1 plan
Rhea-AI Filing Summary
Performance Food Group Company director and CEO George L. Holm reported option exercise and contemporaneous stock sales on 09/02/2025. Mr. Holm exercised 35,436 fully vested options with a $19 exercise price, resulting in acquisition of 35,436 common shares. Those 35,436 shares were sold the same day in multiple transactions under a Rule 10b5-1 trading plan established August 29, 2024, at weighted average prices of $103.58, $104.47 and $105.10 across the lots. Following these transactions, he beneficially owned 1,621,552 common shares (directly). The Form 4 was signed by an attorney-in-fact on 09/03/2025.
Positive
- Used a Rule 10b5-1 trading plan established August 29, 2024, which supports compliance with insider trading rules
- Maintains substantial ownership with 1,621,552 shares held directly after transactions
- Options were fully vested at exercise, indicating routine compensation realization rather than special grant timing
Negative
- Sells 35,436 shares (proceeds not aggregated here) reducing the reporting person's share count from prior levels
- Concentrated insider sales on a single day, which may attract investor attention despite being under a 10b5-1 plan
Insights
TL;DR: Routine option exercise followed by sales via a pre-established 10b5-1 plan; maintains substantial direct ownership.
The filing shows a standard exercise of fully vested options and immediate disposition under a Rule 10b5-1 plan, which is commonly used to provide an affirmative defense to insider trading claims. The reporting person remains a large direct holder with 1,621,552 shares, preserving alignment with shareholders. No unusual timing or related-party transfers are disclosed in the Form 4.
TL;DR: Executed 35,436-option exercise and sold the resulting shares across several prices, realizing proceeds materially above exercise cost.
The reporting shows exercise at $19 and subsequent sales at weighted averages roughly between $103.58 and $105.10. This produced a substantial per-share spread versus exercise price. The sales were executed pursuant to a pre-set trading plan dated August 29, 2024, and do not indicate ad hoc disposition. The remaining beneficial ownership position is clearly stated.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options (Right to Buy) | 35,436 | $0.00 | -- |
| Exercise | Common Stock | 35,436 | $19.00 | $673K |
| Sale | Common Stock | 1,861 | $103.58 | $193K |
| Sale | Common Stock | 29,106 | $104.47 | $3.04M |
| Sale | Common Stock | 4,469 | $105.10 | $470K |
Footnotes (1)
- The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on August 29, 2024. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $102.96 to $103.95. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $103.96 to $104.92. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $104.96 to $105.23. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. An option that is fully vested.
